什么是“赋能”？简单地说，就是你原本不能，但是这个组织平台让你能。个人的欲望、激情、创造力，成为首要的发动机。在这样的平台上，每个人的梦想实现才是目的。
如何通过员工赋能为企业差旅助力成为当下差旅行业越来越热门的话题。TMC行业在中国市场上还是比较新的行业，员工特别是一线的员工比较年轻，差旅行业的行业本身也具有多变性，多发性因素较多，作为服务性行业，也需要非常强的沟通技巧和独立操作的技能。差旅公司推广赋能可以让员工获得独立操作，逐渐增加独立操作的能力，同时又重新定义独立的内涵，大幅度降低独立的成本与条件要求从而适应行业的整体需求。
CWT作为差旅行业的领军人物在赋能领域非常关注。关爱、领导力、诚信、激情是CWT的核心价值观，这些词汇简单却有力量，内涵丰富。它们构成了我们所行之事、 行事原因以及我们是谁的核心。其中，领导力不仅仅是对于管理人员有着深远意义，更是 “赋能” 的表现，阐述着CWT的价值取向：我们每一个人，无论身负何职，都能以负责自律的主人翁精神，为企业成功献力，同时也成就个人发展。我们关注员工的成长，致力于培养员工行业素养，技能的提升，有成体系的培训机制。
工作中也重视员工的感受和体验。CWT的绩效管理模式与激励计划适用于员工面对的任何情况：如果员工收获来自于客户的表扬或同事的认同，团队会通过感谢信与公司社交平台的一枚勋章，及时而公开地为员工喝彩。如果员工遇到短时的失利，这不仅仅是个人的挫折，我们的团队将及时的反馈并从中学习，鼓励员工勇敢尝试挑战，无所畏惧，敢拼敢赢，充满激情的迎接必定会来的成就。
其次，差旅管理公司需要配合所服务的企业从而为该企业的员工来实现差旅赋能。企业的差旅目标就是通过专业的差旅管理来实现差旅投资回报率。而实现差旅项目投资回报率的重要手段之一就是提高商旅人士的差旅体验。打造流畅的旅行体验能够在提高员工的工作效率，增强对企业的忠诚度和满意度的同时，为员工赋能。
我们已经迈入数字化时代、人工智能时代，科技力量对差旅行业产生颠覆性的影响，科技使商务旅行更高效。千禧一代的员工差旅特点就是喜欢自主预订、关注细节、 关注新科技,尝试新的旅行产品。快速、高效、多元化是这一代的特点。差旅管理公司也需要与时俱进，打造数字化差旅管理平台，提供个性化服务，契合差旅新需求。
另外，每个企业的需求和痛点会更有重点和不同，差旅管理公司需要了解企业个性化需求，并配合好企业做员工赋能。企业的差旅关注点归结为三大类：差旅政策如何让员工了解并正确执行，如何实行差旅节省的最大化，如何做差旅流程的整合。在差旅政策方面，我们需要配合企业一起让员工实时了解公司的差旅政策，而不是只是让企业把差旅政策的文档放在网上，让员工自主去读去看。CWT的在线产品也会将公司的差旅政策，协议供应商嵌入到系统中去，这样员工在预定过程中就可以实时被提醒，提高员工的预定效率。我们在宣讲企业的在线预定产品时，也会用小视频的方式来介绍。这样会更加可视化并有趣味。越来越多的企业就开始鼓励员工关注CWT微信平台 - 差旅小助手，或者让我们把一些差旅信息放在他们企业的公共微信账号里，这样员工关注即可阅读，实时了解差旅信息。
在企业差旅节省最大化方面，CWT有专业的解决方案团队为企业定制游戏化的计划（包括按部门做competition score card，定义行为节省的KPI，每季度评选出前几名的员工、部门等），让员工真正参与到企业的差旅项目中去，在了解公司的差旅目标有效执行差旅政策的同时获得成就感。
为了提高员工的差旅预定效率，很多企业也非常关注流程的整合，简单来说，就是希望通过一站式的平台来获得所有的差旅预定需求，通过端到端的流程整合，来给到员工高效的旅行体验。因此作为专业的差旅管理公司，需要有提供一站式服务的差旅服务的能力，包括机票、酒店、租车、火车、MICE等，需要有搭建差旅生态圈的能力，也就是除了自己有提供核心差旅服务的能力，也需要和其他服务平台合作对接的能力（包括商旅费用管理平台，支付平台等领域），让商旅管理更简单。
企业和差旅管理公司最理想的状态应该是长期的互利互赢的战略合作伙伴关系。差旅管理公司日常积极配合企业做员工赋能，实现企业的差旅目标与此同时在这个服务过程中也能获得企业对差旅公司的赋能。比如差旅顾问在服务上有突出表现时，旅客适时的鼓励和感谢，得到企业的认可等。当新产品推出后，企业的反馈、鼓励、建议也是在为差旅管理公司的进步赋能。差旅公司的进步也了更好的为企业服务。良性的循环，使双方的合作更为长久和坚实。
赋能就像温和的春风，吹动了每个人的能量，赋予了公司崭新的活力。让我们一起携手赋能员工、赋能企业，为差旅管理助力加油！
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下期刊物连载：“中航嘉信商旅视点 ” 第八期 — 关于国内新增306条航线自主调价的分析，敬请期待！
Employee empowerment facilitates corporate travel management
What is "empowerment"? Put simply, it means that you are enabled by an organization to do something of which you were otherwise incapable. With personal desire, passion and creativity as the primary engine, such an organization is designed to help people realize their dreams.
How to facilitate corporate travel management through employee empowerment is becoming a hot topic among TMCs, who are still in their infancy in China. Their employees, especially those at the front end, tend to be young people. In addition, the industry being dynamic itself, is influenced by multiple factors. As a service industry, it requires employees with excellent skills in communication and independent operation. Through empowerment, employees are allowed independent operations, which, in turn, enable them to build up skills. Meanwhile, independence is redefined to greatly lower its cost and criteria and meet the overall demands of the industry.
CWT as a pioneer in the industry has paid close attention to empowerment. Care, leadership, integrity and passion are our core values that are simple yet powerful and meaningful. They underpin what we do, why we do it and who we are. Among them, leadership is significant for managers; it is also the embodiment of "empowerment" and the interpretation of CWT's value orientation. Despite our positions, we as the self-disciplinary masters of our company contribute to its success while realizing personal growth. With concern for employees, we are dedicated to enhancing their professionalism and capabilities with a sound training system.
We also value the feelings and experience of employees and so our model of performance management and incentive plans are applicable to all the situations confronted by the employees. When an employee receives praise from the clients or recognition from colleagues, the team will celebrate it with a thank-you note and a medal of honor on the corporate social media channels. When an employee suffers a temporary setback, the whole team will report it promptly, learn from it, and encourage the employee to mount the challenges bravely and passionately embrace the achievements that will follow.
TMCs need to work with the enterprises they service on employee empowerment. The corporate goal for professional management of travel is return on investment in the field. One major means is to enhance the experience of the travelers. A wonderful experience can help improve employees' work efficiency, as well as loyalty to and satisfaction with enterprises, thus empowering them.
With the advent of digital technologies and artificial intelligence, the corporate travel industry has undergone tremendous changes and become more efficient. As employees, millennials tend to make their own reservation, pay more attention to details and new technologies, and embrace new travel products. This generation works with speed, efficiency and diversity. TMCs have to stay abreast of the times and develop digital travel management systems to provide personalized services and meet new demands.
Moreover, with the varying demands and pain points of enterprises, TMCs have to probe into their specific demands and assist them with employee empowerment. There are three major categories of corporate concerns for travel: how to have employees understand and correctly implement related policies, how to minimize the costs, and how to integrate the processes. In terms of policies, we need to help enterprises update employees on their policies in real time instead of putting the documents online for them to find out on their own. CWT online products can also incorporate enterprises' policies and agreement providers into the system so that employees will stay informed in real time during reservation for higher efficiency. We also use video clips to introduce our online reservation products to the enterprises for an interesting visual representation. Now, more and more enterprises are encouraging their employees to follow CWT's official WeChat account "Corporate Travel Assistant" or asking us to put content into their official accounts so that their employees can follow them and stay informed in real time.
As to minimizing costs, CWT has a professional solution team that tailors game-based plans (including designing department-specific competition score cards, defining KPI for behaviors of saving, selecting the best employees for each quarter, etc.) for enterprises to fully engage employees in their corporate travel projects. In this way, they derive a sense of achievement while learning about corporate goals for travel management and effectively implementing related policies.
For higher efficiency of reservation, many enterprises highlight the integration of processes. Put simply, all the demands for reservation are expected to be pooled by an all-in-one platform for end-to-end integration of processes that secures more efficient travel. Hence, a professional TMC should be able to provide all-in-one services, covering flight tickets, hotels, car rental, train and MICE, and help build an ecosystem for corporate travel. To be specific, while providing core travel services, it needs to co-operate and dovetail with other service platforms (such as cost management and payment systems) to make travel management easier.
Ideally, enterprises and TMCs are long-term, mutually beneficial strategic partners. TMCs assist enterprises with employee empowerment and fulfillment of goals while gaining empowerment from them. For instance, when a travel consultant performs outstandingly, travelers will o er proper encouragement and express gratitude and enterprises help give the recognition. When a new product is launched, feedback, encouragement and suggestions from enterprises also empower TMCs to make changes so that they can provide better services. A virtuous cycle helps to bring a longer and steadier co-operation.
Empowerment is like a warm spring breeze that fills people with energy and enterprises with vitality. Let's work together to empower employees and enterprises and facilitate corporate travel management.
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