由中航嘉信商务旅行管理有限公司（CWT China）与TTG亚洲传媒会展部（TTG Events）联合主办的中国国际商旅论坛（CTF China）北京站暨2018中国国际商旅大会（CTW China）前站已于2017年11月1在论坛官方赞助酒店北京西单美爵酒店盛大召开。为期一天的中国国际商旅论坛收到了来自中国市场商旅行业的多家知名赞助商的鼎力支持。
美国航空（铂金赞助商）、中国南方航空（金牌赞助商）、途宝网络（金牌赞助商）、新加坡航空（金牌赞助商）以及土耳其航空（金牌赞助商）通过各种呈现方式向商旅精英们展示了其在商旅行业卓绝的品牌实力。50多位商旅管理精英齐聚北京，共谋发展，同时建立了高效优质的职场社交网络。
谈及本次论坛，官方场地赞助商北京西单美爵酒店总经理欧德飞先生说道：“我们很高兴能牵手业界一流的商务旅行管理公司中航嘉信为本次论坛提供官方活动场地。作为一家位于首都北京金融要地的高品质酒店，提供论坛活动场地让我们获得了一个向高质素买家展现我们酒店整体实力的优质平台。”
美国航空华北区销售经理史爱兰女士对于本次赞助为航司的品牌推广也予以了充分肯定，“通过CTF，我们密切了与中航嘉信以及TTG亚洲传媒会展部的合作关系。能与会嘉宾分享我们的行业知识，倾听来自资深差旅经理们的诉求，结交全新的行业同仁都会为我们的品牌带来积极的影响。”
本次论坛通过一天的议程探讨了包含差旅及费用管理、商务旅行人士的满意度提升、数据分析和数据安全，以及中国企业国际化进程中的差旅管理在内的时下热点商旅话题。通过这些话题的探讨对于2018中国国际商旅大会（CTW China 2018）进行了深度预热。同时，CTF吸引到了来自德国嘉惠国际、中航嘉信、嘉信力旅运解决方案部、中国南方航空、北京西单美爵酒店、联想集团以及途宝网络的行业重量级演讲嘉宾加入。
中国南方航空也藉由本次行业聚会的平台以演讲嘉宾的身份从航司角度分享了其对于商旅行业的深度解析。中国南方航空全球大客户销售经理杨征女士表示：“商旅管理行业是一个自上而下、由内及外的产业，企业客户的差管目标决定着供应商所采取的策略，正确合理的目标设定和周期性管理需要行业培训和教育的引导，这也是南航走出去参加各类论坛的原因，一方面学习作为航司角色时的担当、一方面学习客户差管方式方法回来介绍引导企业客户更好进行管理实现长期多赢。”
与会的赞助商嘉宾除了获得了与买家面对面难能可贵的机会，更在现场第一时间倾听了这些具有企业商旅采购决策权的买家们所面临的市场挑战与痛点。主办方TTG传媒会展部与中航嘉信想藉由此次CTF将商旅行业的交流互动得以深度聚拢，进而为2018中国国际商旅大会的盛大召开打下坚实的基础。
作为首度亮相赞助商阵容的新加坡航空，也同样认可了论坛对于其品牌在本土市场上的推广产生的积极作用，“通过本次CTF论坛，我们不仅增强了现有客户的黏性，更得以结识了很多潜在客户。通过这个平台，我们拓展了新航的行业知名度，也借由这个平台很好得推广了我们的新产品和主要航线。”
曾在2017中国国际商旅大会以赞助商亮相的土耳其航空，本次继续以赞助商身份支持中国国际商旅论坛。土耳其航空华北区企业客户经理何勇先生谈道：“土耳其航空为能成为中国首屈一指的商旅论坛CTF北京站的赞助商而深感荣耀。CTF对于我们来说，是继今年年初CTW大会上我们品牌推广和企业差旅产品展示的一个延续。它给了我们更多近距离接触企业买家的机会。”
TTG亚洲传媒会展部与中航嘉信曾在早年举办过一系列类似圆桌讨论和为期半日的研讨会的路演活动，本次为期一天的北京站活动是此系列活动的一次亮眼回归。路演活动在CTW China成长初期起到了很大的推动作用，同时为中国商旅市场搭建了优质高效的职场互动平台。
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关于中国国际商旅大会 - 中国首屈一指的商务旅行管理大会
始自2015年，中国国际商旅大会（CTW China）一直致力于为来自中国的本土企业及在华跨国企业提供增值其商务旅行及酬酢活动（T&E）的解决方案。这一以市场为驱动的盛会因而不懈努力提高管理企业商旅酬酢（T&E）的商旅管理精英们的专业水平。通过将全球最佳实践案例本地化，同时培养一个可持续发展的业内专家及精英共同参与、分享知识的社群，中国国际商旅大会引领着中国商旅管理行业的影响者、策划者及决策者做出可以获得最大投资回报的商旅酬酢（T&E）决策。
与中国（上海）国际会奖旅游博览会同期举办，由TTG亚洲传媒会展部及中航嘉信商务旅行管理有限公司联合主办的中国国际商旅大会是国际商旅大会系列活动之一。
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Corporate Travel Forum Beijing Ropes in Big Name Sponsors and Speakers
The recent 2017 Corporate Travel Forum Beijing (CTF) garnered the support of multiple big name sponsors eager contribute to the one-day roadshow that took place on 1 November. Organised by TTG Events (TTG) and Carlson Wagonlit Travel China (CWT China), the Beijing event, which also serves as a preview to the upcoming CTW China 2018 in Shanghai, was held at Grand Mercure Beijing Central - the official sponsor and venue for the event.
Platinum sponsor American Airlines and Gold sponsors China Southern, iTourbag, Singapore Airlines, and Turkish Airlines were also in the line-up of prestigious patrons that presented their expertise to the corporate travel event through speaker slots, seat drops, delegate gifts, insertions, and more. The gathering of over 50 corporate travel-related buyers and suppliers from Beijing evidenced the interest in such community-led education and networking opportunities.
Dennis Oldfield, General Manager, Grand Mercure Beijing Central, said of their venue sponsorship, "We have always enjoyed a great synergy with CWT which is one of the world’s leading corporate travel companies. As a leading corporate hotel in the financial heart of Beijing, the opportunity to showcase our property to the high-level buyers that attended the forum, made our sponsorship at CTF a perfect fit."
May Shi, Sales Manager Northern China, American Airlines, elaborated on what their sponsorship meant for the airline, "Attending CTF reiterates the strength of our partnership and relationship with CWT and TTG Events. Being able to share our knowledge, hear from experienced corporate travel managers, and connect with new people in the industry, really added value to our sponsorship."
The full-day educational forum covered topics on travel and expense, traveller satisfaction, data analytics and security, and explored the potential of the Chinese market at international levels – an insight to what attendees can expect at the full-fledged 2-day CTW China 2018 event. CTF also offered precious access to top-level speakers from AirPlus International, Carlson Wagonlit Travel China, CWT’s Solutions Group arm, China Southern, Grand Mercure Beijing Central, Lenovo group, and iTourbag Network Technology, many of which are also familiar with the leading Shanghai event.
Sponsor China Southern, who presented their expertise as a panellist and speaker, shared the reason behind their participation as educators and nurturers of the airline and industry. Explained Lilian Yang, Manager of Global Corporate Sales, China Southern Airlines, "Business travel and travel management spans the top-to-bottom of the industry, both internally and externally. As suppliers, our strategies and solutions are crafted around the objectives of corporate customers who manage these functions. This is why guidance and knowledge building is important to China Southern. Further, we recognise that participating in trade shows will further strengthen our position as a leading airline, and also provides the opportunity to keep ourselves current with the practices of travel managers to achieve positive long-term results."
Up-keeping the importance of face-to-face relationship-building, participating suppliers got to mingle with coveted corporate travel buyers on the ground and hear first-hand their successes, challenges, and pain-points. In a bid to bring China’s massive community even closer together, CTF is part of TTG’s and CWT’s engagement efforts of nurturing professional competencies and forging broader networks that will culminate in March 2018 with CTW China.
The Singapore Airlines China team also made their presence felt as first-time sponsors, with the objective of enhancing the brand’s awareness within the local business travel market, "Thanks to CTF, we strengthened our existing relationship with corporate clients and met new potential ones. This opportunity not only broadened our industry contacts, but also enabled us to spotlight new products and key routes."
Turkish Airlines, who exhibited at the earlier 2017 CTW China in Shanghai, commended the forum's format. İbrahim He, Corporate Manager, Northern China, Turkish Airlines, "Turkish Airlines is honoured to be a sponsor of the CTF Beijing roadshow, a preview of CTW China - the leading professional corporate travel management conference for China. CTF is to us an extension of our brand and corporate travel product showcase beyond CTW China for its added opportunities to communicate with corporate buyers on an intimate level."
The full day event returns after a series of round-table, half-day workshops previously held by TTG Events in separate years with Carlson Wagonlit Travel China spearheading the current Beijing edition. Roadshows from earlier days have contributed greatly during CTW China’s infancy and have helped built closer relationships with the Chinese corporate travel market.
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ABOUT CTW CHINA - The Leading Corporate Travel Management Conference For China
CTW China is the market's answer to the proliferation of corporate travel management activities, including business travel & entertainment (T&E) as well as Meetings & Events (M&E), for Chinese-grown companies and multi-national corporations based in China. Established in 2015, this market-driven event is thus dedicated to raising the sophistication of Chinese professionals who manage the wide and varying scope of corporate travel related needs for their organisations. By localising best global practices and cultivating a sustainable expert and peer-sharing knowledge support network, CTW China is at the helm of enabling local influencers, planners and decision makers of corporate travel functions to get the most of their corporate travel management decisions.
Co-located with IT&CM China, CTW China is part of the CTW Events series co-organised by TTG Events, a business group of TTG Asia Media. This event is co-organised by Carlson Wagonlit Travel, China.
Please visit www.corporatetravelworld.com/china for more information!
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