2018年4月，上海讯 - 全球最大的航空公司、寰宇一家（oneworld®）创始成员美国航空（American Airlines）以最高赞助级别钻石赞助商身份亮相2018年中国国际商旅大会（CTW China 2018），开启首次合作。活动期间，美国航空为195家商旅管理精英举行了一场独家交流午宴，并携手Pacific Joint Business（PJB）合作伙伴日本航空（Japan Airlines）通过其CTW China展位展示进一步扩大各自品牌的影响力。
尽管美国航空今年才首度亮相CTW China，但该品牌此前曾以赞助商身份为中国国际商旅论坛（CTF）北京站站台。中国国际商旅论坛北京站是由TTG亚洲传媒会展部联合中航嘉信于2017年11月举办的大会推介会，为期一天，也是CTW China 2018的预热活动。
美国航空中国区总经理彭秋琳在阐述为何选择举办午宴作为其首选联谊平台时分享了个人的见解：“CTW China是我们与Pacific Joint Business合作伙伴建立合作关系的完美选择，它能帮助我们促进企业买家与MICE买家的B2B关系。我们之所以选择举办午宴来吸引受众，是为了让嘉宾们在轻松惬意地品尝美食的过程中，聆听美国航空为中国市场带来的优质服务体验的分享。”
为庆祝进入中国市场12周年，美国航空当前的战略重点是更积极地向B2B领域深拓，并壮大其合作网络。一个明显的例子就是，美国航空近期与中国最大的航空公司同时也是三大运营航空公司之一的中国南方航空公司缔结了战略合作关系，承诺以2亿美元深化中国和美国市场之间的对接，这无疑巩固了其在中国的地位。
除了其在香港、首尔、悉尼和东京等主要亚太商业市场的既有广泛网络之外，美国航空目前还提供从芝加哥、达拉斯沃斯堡和洛杉矶枢纽中心飞上海和北京的服务。去年11月，美国航空开通了从洛杉矶到北京的每日直飞航班。他们与主要枢纽位于广州的中国南方航空公司的合作，已开始促成代码共享，使得两家航空公司的客户能够飞抵中国及南北美洲的更多目的地。
在谈到美国航空在该市场的业务版图时，彭总表示：“在美国所有的航空公司中，美国航空拥有最年轻的机队，2017年时的平均服务年长为9.6年。此外，中国大陆与美国之间的所有航班均使用波音787梦想客机（Dreamliner 787），香港航线采用波音777-300。为加强合作，我们已从北京国际机场T3航站楼转到T2航站楼，与南航位于同一航站楼，因此我们将能够为客户提供无缝连接体验。”
据该航空公司发布的2017年旅行报告显示，去年在全球运营的220万趟航班中，有近2.1亿客户乘坐美国航空飞机。截至目前，他们已与29家航空公司代码共享，包括国泰航空（Cathay Pacific）、日本航空和澳洲航空（Qantas）在亚洲太平洋。
▋ 关于美国航空集团
美国航空公司与美鹰航空（American Eagle）一道， 在其夏洛特、芝加哥、 达拉斯/沃斯堡、洛杉矶、迈阿密、纽约、费城、菲尼克斯和华盛顿枢纽，平均每日运营着6,700个航班，飞往全球超过50个国家的近350个目的地。美国航空是寰宇一家联盟的创始成员，并与其他现有成员和准成员一起服务于150个国家的近1000个目的地，每日起飞航班达14,250架次。美国航空集团以AAL代码在纳斯达克交易，并于2015年加入标准普尔500指数。详情请关注美国航空官方网站：http://www.americanairlines.cn
美国航空集团于2006年4月2日开通了首个从芝加哥飞往上海的每日直达航班，于2010年5月25日开通了从芝加哥直飞北京的第二条中国航线，并于2011年4月6日开通了从洛杉矶飞往上海的每日直航新航线，成为开通该航线的首家美国籍航空公司。此外，美国航空集团还分别于2014年6月12日和13日开通达拉斯/沃斯堡至上海和香港航线，并于2015年5月8日开通达拉斯/沃斯堡至北京航线。美国航空还于2016年9月7日开通了洛杉矶至香港航线，并于2017年11月6日开通洛杉矶-北京航线。
▋ 关于中国国际商旅大会
中国首屈一指的商务旅行管理大会 — 融合会议与活动
始于2015年，中国国际商旅大会（CTW China）一直致力于为中国本土企业与在华跨国公司提供商务旅行及酬酢活动（T&E）领域的全面解决方案。这一以市场为驱动的盛会旨在提高企业商旅酬酢（T&E）管理精英们的专业水平。通过将全球最佳实践案例本土化，同时建立起可供业内专家与行业精英分享知识与经验的可持续性互助社区，中国国际商旅大会将引领中国商旅管理行业的影响者、策划者及决策者做出最佳商旅酬酢（T&E）决策。
与中国（上海）国际会奖旅游博览会同期举办，由 TTG亚洲传媒会展部及中航嘉信商务旅行管理有限公司联合主办的中国国际商旅大会是国际商旅大会系列活动之一。
更多信息，请点击【阅读原文】或访问 www.corporatetravelworld.com/china
Diamond Sponsor American Airlines Lands on CTW China 2018, Dreams Big with Debut
Shanghai, April 2018 - World's largest airline and Oneworld founding member, American Airlines' inaugural partnership with CTW China 2018 at the highest Diamond Sponsor tier saw the airline host an exclusive luncheon for 195 corporate buyers and further their brand reach through their table top showcase alongside Pacific Joint Business (PJB) partners, Japan Airlines.
While it was American's first appearance at CTW China this year, the brand had previously invested at Corporate Travel Forum (CTF) Beijing, a one-day conference roadshow organised by TTG Events and Carlson Wagonlit Travel China that took place in November 2017, which served as a preview to CTW China 2018.
Elaborating on the reason behind choosing a hosted luncheon as their preferred networking platform of choice, Maxine Peng, General Manager – China, American Airlines shared, "CTW China is a good fit for us to establish relationships with our Pacific Joint Business partners and grow our B2B relationships with corporate and MICE group buyers. We chose a luncheon to engage our desired audience here because of the informal and relaxed setting amidst good food, allowing us to share the benefits American Airlines has to offer the Chinese market."
Celebrating the 12th year of their presence in the China market, their current strategy focuses on reaching out more actively to the B2B sector and growing their network. Evidently, their recent strategic partnership with China Southern, China's biggest airline and one of the big 3 operating airlines, at a US$200 million commitment to expand connections between China and the U.S. have certainly advanced and solidified their place in China.
American currently services from hubs in Chicago, Dallas Fort Worth and Los Angeles to Shanghai and Beijing on top of their already wide network within key Asia-Pacific business markets like Hong Kong, Seoul, Sydney, and Tokyo. Last November, American launched daily non-stop flights from Los Angeles to Beijing. Their partnership with China Southern, whose primary hub is located in Guangzhou, has already begun codeshare, resulting in customers across both airlines gaining access to even more destinations in China as well as North and South America.
Of American Airlines' footprint in the marketplace, Peng said, "American Airlines has the youngest fleet of planes among all the US carriers, averaging at 9.6 years in 2017. Further, all flights between China mainland and US destinations use the Dreamliner Boeing 787, and Hong Kong the Boeing 777-300. To strengthen our collaboration, we moved from T3 to T2 at the Beijing International Airport to be in same terminal as China Southern so that we can offer customers a seamless connection experience."
According to a 2017 travel report by the airline, nearly 210 million customers flew American last year across 2.2 million flights operated worldwide. To date, they codeshare with 29 airlines including Cathay Pacific, Japan Airlines, and Qantas in Asia-Pacific.
▋ ABOUT AMERICAN AIRLINES GROUP
American Airlines and American Eagle offer an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix, and Washington, D.C. American is a founding member of the oneworld® alliance, whose members serve more than 1,000 destinations with about 14,250 daily flights to over 150 countries. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL. In 2015, its stock joined the S&P 500 index. Connect with American on http://www.americanairlines.cn
▋ ABOUT CTW CHINA
The Leading Corporate Travel Management Conference for China - Incorporating Meetings & Events
CTW China is the market's answer to the proliferation of corporate travel management activities, including business travel & entertainment (T&E) as well as Meetings & Events (M&E), for Chinese-grown companies and multi-national corporations based in China. Established in 2015, this market-driven event is thus dedicated to raising the sophistication of Chinese professionals who manage the wide and varying scope of corporate travel related needs for their organisations. By localising best global practices and cultivating a sustainable expert and peer-sharing knowledge support network, CTW China is at the helm of enabling local influencers, planners and decision makers of corporate travel functions to get the most of their corporate travel management decisions.
Co-located with IT&CM China as China's Only Doublebill Event In MICE and Corporate Travel, CTW China is part of the CTW Events series by TTG Events, a business group of TTG Asia Media. This event is co-organised by Carlson Wagonlit Travel, China.
For more information, please click【Read more】or visit www.corporatetravelworld.com/china
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