myCWT洞悉企业差旅需求，为差旅人员带来高效便捷的创新数字体验
2020年1月13日 | 上海讯：全球专业B2B4E（面向企业 · 服务员工）差旅管理品牌CWT近日宣布将于中国市场重磅推出其旗舰平台myCWT，这标志着该公司在为全球企业及其员工简化商务旅行的征程中取得新的重大进展。CWT意在借此满足中国市场的特定需求，也因此成为首个推出全渠道开放式API差旅管理平台的国际差旅管理服务商。
（从左至右：CWT中国区总经理钟明凤先生，CWT总裁兼首席执行官Kurt Ekert先生，中国航空服务有限公司董事长
曲力先生）
“自2016年以来，我们一直将全球业务重点放在提供卓越的消费级商务旅行体验上，为此，我们对myCWT平台进行大力投资，以期打造一流的差旅管理平台，”CWT总裁兼首席执行官Kurt Ekert先生表示，“中国市场将高科技和移动技术融入消费者的日常生活，无疑是我们将理念转化为现实的理想之选。很高兴能为中国市场的差旅人员推出一款优化客户体验的平台，从而通过差旅服务激发他们的业务潜能。”
为顺利完成中国市场的平台部署，CWT与中国多家专业的旅行、技术和电子商务合作伙伴联手，因地制宜地对myCWT进行了区域调整。该公司在调整过程中充分借鉴了中国市场的独特需求和细微差异，对平台资源到支付乃至系统对接功能均作出适当调整，同时确保其提供的用户体验与CWT全球平台保持一致。myCWT平台采用开放式API架构，可与第三方应用程序和客户的内部系统轻松对接，有助于CWT提供各种产品、服务和资源。
“我们充分考虑了客户及其员工的优先事项和期望，专为中国市场量身打造myCWT平台，”CWT中国区总经理钟明凤先生表示，“我们希望确保为客户提供一流的数字体验。凭借这项优势以及在世界各地积累的深厚专业知识和服务能力，我们必将一马当先，为积极拓展海外业务、快速增长的中国企业和需要中国地区差旅管理协助的全球跨国公司带来诸多良好的合作机会。”
“中航服（CAS）与CWT于1996年确立了协作共建交流机制，并共同将先进的差旅管理理念引入中国，”CWT在华合作伙伴中国航空服务有限公司董事长曲力先生认为：“自此以后，我们双方精诚协作、勇攀高峰，携手创造了无数个行业领先与第一。相信myCWT落地中国一定能够强化我们对于中国差旅市场的长期承诺。”
中国市场myCWT平台的重要特色包括：
(1) 真正的全渠道体验 – 通过包括H5¹ 、手机应用、信息服务（如：即时聊天）以及电子邮件等在内的多个线上工具以及电话沟通的线下操作与 CWT 全渠道无缝沟通。通过全渠道无缝切换尊享流畅一致的服务体验。
同时，差旅人士和差旅代预订人员还可以管理旅行的各个方面，从重新预订或更改到取消和退款、网上值机、火车和飞机的座位选择、酒店房间偏好和签证咨询服务等无所不包，更可通过任何渠道寻求支持。
尤其重要的是，随着CWT中国地区的客户通过网上和移动渠道进行预订的比例越来越高，CWT已开始特别注重起打造一流的数字体验。
¹ H5（或 HTML 5）网站是一种适合移动设备访问的网站，可将myCWT集成到微信等应用程序及客户的内部系统中。
(2) 更多的差旅资源选择 – myCWT 平台将提供广泛而丰富的国内和国际差旅资源，包括飞机、火车、酒店和地面交通等。除使用 TravelSky 等全球分销系统（GDS）之外，该平台还将使用API对接来汇总整合商（Aggregators）等其他来源的差旅资源，从而为差旅人士提供远胜以往的丰富选择。
例如，差旅人士将能够预订廉价航空公司（LCC）服务、滴滴之类的打车服务，甚至机场和火车站的快速安检通道和休息室等便利服务。
他们还可通过CWT旗下的特色酒店业务服务品牌RoomIt预订位于全球73,000个地点逾800,000家适合商务旅行的酒店房源，其中包括中国地区的100,000家酒店资源。
(3) 从搜索到审批再到付款，预订流程大大简化 – 中国高铁网络迅速扩张，成为对差旅人士颇具吸引力的旅行选择。myCWT平台使差旅人士可在同一页面中比较国内行程的飞机和火车选择，包括费用和行程耗时等，从而做出更明智的决定。
差旅审批是中国企业普遍遵循的一项要求，差旅人士可以通过电子邮件、短信、移动应用或通过API对接企业内部审批系统来完成审批申请。
myCWT平台支持多种支付方式，包括微信支付和支付宝，以及信用卡和UATP卡支付，而微信和支付宝这两家第三方支付提供商占据移动支付90%以上的市场份额。
(4) 与企业内部系统对接 – myCWT平台可以通过API对接，与企业内部管理系统集成，包括费用和审批系统、OA系统、BPM系统、人力资源和财务系统，以及企业内部网，有助于企业提高效率和实现自动同步。
CWT目前正在中国通过几家客户试运营myCWT。预计2020年第二季度myCWT将全面上线，逐步取代自2012年起CWT中国地区客户一直使用的网上预订工具和移动应用：CWT Online。
请点击【阅读原文】或登陆 www.mycwt.com/cn/zh 了解更多资讯。
▋ 关于CWT
CWT是一家B2B4E（面向企业 · 服务员工）差旅管理平台企业。我们为企业和政府机构提供支持，帮助他们的员工摆脱地域限制，随时随地保持联系，我们还为其员工提供创新的技术，打造高效、安全和有保障的差旅体验。我们为商务差旅人士提供贴心服务，每天安排的预订规模可住满超过100,000间酒店客房，会议和活动部门则每24小时要处理100多项活动。
CWT于1996年登陆中国市场，此后一直与指定合作伙伴中国航空服务有限公司（CAS）携手发展壮大。2003年，CWT与中国航空服务有限公司在北京成立合资公司中航嘉信商务旅行管理有限公司（CWT China），并聘有27名员工。如今，中航嘉信在北京、广州、眉山、上海和天津雇佣的员工人数超过700人。
CWT launches first open API-based global travel management platform for China
myCWT to deliver an innovative, user-friendly, digital experience designed specifically for the traveling employee
Shanghai, 13 January 2020 | CWT, the global B2B4E travel management specialist, announces the launch of its flagship platform, myCWT, in China – marking the latest milestone in its journey to simplify business travel for companies and their employees around the world. The launch makes CWT the first global travel management provider to deploy an omni-channel, open API-based platform that has been tailored for the specific needs of the China market.
Qu Li, Board Chairman at China Air Service (CAS), Kurt Ekert, CWT's President and CEO, Albert Zhong, General Manager, China, CWT (from left to right)
"Our focus globally is to deliver the leading employee-grade business travel experience, and we have made significant investments in our myCWT platform to create a best-in-class proposition," said Kurt Ekert, CWT's President and CEO. "Given China's high-tech, mobile-oriented pace of life, we are excited to launch a digitally-driven customer experience here that helps clients and employees in this dynamic market achieve their true potential."
Working with several specialized Chinese travel, technology and e-commerce partners, CWT has specifically adapted myCWT for deployment in China. It addresses the unique needs and nuances of the market – from content, to payments and integration capabilities – while maintaining a consistent user experience with CWT's global offer. Its open API architecture facilitates easy integration with third party applications and clients' internal systems, allowing CWT to provide a broad selection of products, services and content.
"The myCWT platform in China has been purpose-built for this market, keeping in mind the priorities and expectations of our customers and their employees," said Albert Zhong, General Manager, China, CWT. "We want to ensure that we’re offering a digital experience that is second to none. Combined with the deep expertise and servicing capabilities we have around the world, it makes us the perfect partner for fast-growing Chinese companies who are expanding their footprint overseas, and for global multinationals who need help managing their travel in China."
"In 1996, CAS and CWT worked together to introduce the concept of managed corporate travel in China,” said Qu Li, Board Chairman at China Air Service (CAS), CWT's joint venture partner in China. "Since then, we have continued to pioneer together, delivering several 'industry firsts'. The launch of the myCWT platform in China further reinforces our partnership and our commitment to elevating the business travel experience in this market."
Highlights of myCWT in China include:
(1) A truly omni-channel experience – In China, travelers and travel arrangers will be able to connect with CWT through multiple channels, including an H5 website¹, a mobile app, messaging (i.e. live chat), email and phone calls. They can initiate a booking through one touchpoint, and then pick up where they left off on another.
¹ An H5 – or HTML 5 – website is one that is mobile-friendly and enables myCWT to be integrated into applications like WeChat, as well as clients' internal systems.
They can also manage all aspects of their trip – from re-booking or making changes to cancelations and refunds, online check-in, seat selection for trains and flights, hotel room preferences and visa consultation services – or reach out for support, through any channel.
In particular, special focus has been placed on creating an industry-leading digital experience, as a significant and growing percentage of bookings by CWT's customers in China are made using online and mobile channels.
(2) More choices for travelers – The platform will offer extensive domestic and international travel content including flights, rail, hotels and ground transportation. In addition to using the global distribution systems (GDSs) like TravelSky, it will incorporate content from other sources such as aggregators by using API connections, giving travelers far more choices than was previously possible.
For example, travelers will be able to book low-cost carriers (LCCs), ride-hailing services such as Didi, and even amenities like security fast-tracking and lounge access in airports and train stations.
They will also have more than 800,000 business-appropriate accommodation options in 73,000 locations around the world, including 100,000 properties in China, via RoomIt, CWT's hotel distribution division.
(3) A simplified booking process, from search to approvals and payments – The rapid expansion of China's high-speed rail network is making it an attractive option for business travelers. myCWT will allow travelers to compare flight and rail options for domestic journeys in a single view, including the cost and travel time, to make more informed decisions.
Travel approvals, a common requirement by companies in China, can be requested via email, SMS, the mobile app or through API integration with companies’ own internal approval systems.
Multiple payment methods will be supported including WeChat Pay and AliPay, the two third-party payment providers which account for over 90% of mobile payments in the market, as well as credit cards and UATP lodge cards.
(4) Integration with companies' internal systems – Using API connections, myCWT can be integrated with organizations' own internal management systems including expense and approvals, office automation (OA), business process management, HR and finance, and intranet, for greater efficiency and automatic synchronization.
CWT is currently piloting myCWT with a few clients in China. A full roll-out will commence in Q2 2020, progressively replacing CWT Online, the current online booking tool and mobile app used by CWT's customers in China since 2012.
▋ About CWT
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow – and across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience. Every single day, we look after enough travelers to fill more than 100,000 hotel rooms, while our meetings and events division handles more than 100 events every 24 hours.
CWT first entered China in 1996, with China Air Service (CAS) as its appointed partner. In 2003, CWT and CAS established a joint venture – CWT China – with 27 employees in Beijing. Today, CWT China employs more than 700 people in Beijing, Guangzhou, Meishan, Shanghai and Tianjin.
关注中航嘉信微信公众平台，
完美旅程由此开始！
