2018年6月 | 明尼阿波利斯讯
全球知名差旅品牌嘉信力旅运（Carlson Wagonlit Travel）近期一项关于差旅安全调查研究结果显示，超过四分之一（26%）的受访中国商旅人士在进行酒店选择时会将会员忠诚度奖励计划（较之人身安全）纳入优先考虑事项。
与此同时，就全球范围而言，平均十位受访者中就会有三位会在积分与个人安全两个选项中选择前者。其中以美洲区商旅人士比例最高（39%），紧随其后的为欧洲商旅人士（34%）以及亚洲商旅人士（28%）。
“显然，差旅人士非常注重酒店积分奖励 - 他们也会竭尽全力来获取这些利益”， RoomIt by CWT总裁David Falter认为，“那么这将带来一个问题，企业将如何有效监管这一行为，也就是如何让你的员工在企业差旅政策的允许下获取这些利益？”
▸ 让商旅人士在酒店中最没有安全感的因素是什么？
在亚洲，几乎每三位商旅人士中就有一位（30%）对酒店安全表示担忧（中国为22%），而美洲区商旅人士与欧洲区商旅人士的百分比各为27%与23%。
当我们问及在酒店中最没有安全感的因素是什么的时候，近半数的全球受访对象都表示担心酒店房间闯入不速之客。这也是中国商旅人士最为担忧的不安全因素，67%的中国受访者将其列为首要因素。
同时，每十位受访者中有四位（41%）认为酒店员工可能存在将自己的房间钥匙或者个人信息转交/泄露给陌生人，有此忧虑的中国受访商旅人士高达63%。同时，商旅人士还担忧被其他住客的行为干扰（40%）。
此外，全球受访对象还将火灾（36%）与恐怖袭击（33%）列为不安全因素；其中，中国商旅人士尤为担心（65%）担心住宿期间发生火灾。
▸ 商旅人士在住宿期间通常又会采取什么预防措施保障自身安全？
正如我们所预估的一样，全球高达75%的商旅人士（88%的中国商旅人士）一致选择将房门紧锁的方式来保障自己住宿期间的人身安全。
“通常来说，多数酒店房间都能自动上锁，但是市面上还是有许多的双重安全防护解决方案可供选择”Falter分享道，“像是酒店安全阻门器、便携式防盗门锁、门窗防盗警报器这些产品都能更好得保障商旅客的人身安全。”
超过三分之一的受访者（37%）表示会将他们的房卡与标有房间号的房卡套分别保存，这样防止其他人拾取/盗取房卡时直接能找到对应住宿详址。美洲区商旅人士较之其他洲的商旅人士更偏好以上操作，人数比例高达42%。结果显示51%的中国商旅人士也尝试过这一方式。
此外，全球受访对象还将火灾（36%）与恐怖袭击（33%）列为不安全因素；其中，中国商旅人士（65%）尤其担心住宿期间发生火灾。
另一个商旅人士经常采取的措施是他们会在离开房间时挂上“请勿打扰”的标识（30%的全球受访商旅人士，35%的亚洲受访商旅人士表示他们会采用这一安全措施）。中国商旅人士似乎更偏好这一方式，48%受访者表示他们会采用该安全措施。
同时，商旅人士还认为住宿所在的楼层也会影响到自身安全。近四分之一受访者（23%）表示会尽可能选择高楼层，15%的受访对象则选择低楼层。平均每十位受访者中就有两位（21%）表示他们不会将底层列为住宿选项。有意思的是，平均每十位受访的中国商旅人士中就有三位（29%）表示他们更愿意选择低楼层，这个比例远高于本次调查中的其他国家受访对象。
“通常，安全专家比较推荐三至六层，因为这个区间层很难有不速之客闯入，同时，这也是大多消防梯也能达到的楼层，”Falter补充道。
▋ 关于调查
本次差旅安全调查由嘉信力旅运联合Artemis Strategy Group发起。2018年1月29日至2月9日，我们向美洲区（巴西、加拿大、智利、墨西哥与美国）、欧洲区（法国、德国、意大利、西班牙、瑞典与英国）以及亚太区（澳大利亚、中国、印度、日本、新加坡与韩国）逾2,000名商旅人士发起此项调查。参与此次调查的商旅人士被要求近12个月内至少有过4次或以上的差旅经验。
▋ 关于嘉信力旅运
作为不同规模企业与政府机构的商务旅行首选管理公司。嘉信力旅运使用创新技术结合丰富的实践经验为旅行者提供消费级的商旅体验。每天，我们所服务的全球旅行者满载了260架波音787客机，覆盖了100,000间酒店客房；组织举办105场会议活动。嘉信力旅运的服务覆盖全球150个国家，并于2017年完成超过230亿美金的年交易量。
▋ 关于RoomIt by CWT
RoomIt by CWT是隶属于嘉信力旅运的酒店业务部门。数据驱动下的RoomIt以其精细化运营管理为商旅人士提供包含各类房型、房价、酒店设施、奖励计划以及其它相关改善差旅体验解决方案在内的一站式酒店服务平台。这一全球化战略部署业务部门旨在通过旗下所有预订渠道，为客户提供最具竞争优势的多元化酒店资源选择。RoomIt推出的忠诚度计划可以帮助商旅人士在获取奖励积分的同时保障企业合规。
▋ 关于Artemis Strategy Group
Artemis Strategy Group是一家专注于品牌定位、思维领导和企业政策的通讯研究公司。
请点击【阅读原文】或登陆 www.carlsonwagonlit.com.cn 浏览完整新闻稿。
Carlson Wagonlit Travel Research: More Than a Quarter of Chinese Business Travelers Value Hotel Rewards Over Safety
June 2018 | Minneapolis
More than a quarter (26%) of business travelers from China are happy to sacrifice safety for hotel loyalty and rewards incentives, according to the recent research commissioned by Carlson Wagonlit Travel, the global travel management company.
Globally, three in ten business travelers said they would choose points over personal safety. Travelers in the Americas are likeliest to do so (39%), followed by Europeans (34%) and travelers from Asia Pacific (28%).
"Clearly, travelers are very focused on their hotel loyalty points – they will go to great lengths to get their hands on those benefits," said David Falter, President, RoomIt by CWT. "One way of meeting that challenge – short of tougher enforcement – is to let travelers collect points for booking within policy.
▸ What makes business travelers feel unsafe at hotels?
Almost one in three (30%) Asia Pacific business travelers – and 22% of Chinese travelers – expressed concerns about safety at hotels, in contrast to 27% travelers from the Americas and 23% of European travelers.
When asked what makes them feel unsafe, exactly half the travelers surveyed globally said they worry about an intruder breaking into their hotel room. This was also the top concern for travelers from China, with 67% saying they worry about intruders in their hotel room.
Four in ten travelers said they worry about hotel staff inadvertently giving out their room key or information to a stranger (41%) – a concern shared by 63% of Chinese respondents – or disruptions caused by the actions of other guests (40%).
And a third of respondents identified fires (36%) and terrorist attacks (33%) as causes for concern. Chinese travelers (65%) are the most worried globally about a fire breaking out during their hotel stay.
▸ What precautions do travelers take to stay safe at hotels?
As expected, the vast majority of travelers globally (75%) – and 88% of Chinese travelers – said one of the measures they take to stay safe is keeping their room door locked at all times.
"While most hotel rooms lock automatically, a number of solutions available on the market can provide an added layer of security," said Falter. "Items such as door wedges, portable door locks and travel door alarms can help a traveler secure their room more effectively."
More than a third of travelers surveyed (37%) said they take the room key out of key folder so people can't link the key to the room. Travelers from the Americas (42%) are more likely to do this than those from other regions. More than half of Chinese travelers (51%) said they take this approach.
Another tactic is to put the "do not disturb" sign on the door when they leave the room – one adopted by 30% of travelers globally and 35% in Asia Pacific. Again, travelers from China are the most likely to do this, with more close to half (48%) of those surveyed saying they employ this tactic.
Travelers also believe that the floor they stay on can impact their safety and security. Almost a quarter of those surveyed (23%) said they opt for a higher floor when possible, while 15% choose a lower floor. Around two in ten travelers (21%) said they avoid staying on the ground floor. Interestingly, nearly three in ten (29%) Chinese travelers said they prefer staying on a lower floor – more than travelers from any other country in the survey.
"Security experts typically advise staying between the third and sixth floors, where it becomes difficult for an intruder to break in, but you're still within the reach of most fire departments' ladders," added Falter.
▋ About the survey
The CWT Safety & Security Study was created by Carlson Wagonlit Travel and conducted through Artemis Strategy Group between the 29th of January and the 9th of February, 2018. Survey data was collected from more than 2,000 business travelers from the Americas (Brazil, Canada, Chile, Mexico and the United States), Europe (France, Germany, Italy, Spain, Sweden and the United Kingdom) and APAC (Australia, China, India, Japan, Singapore and South Korea). To participate in the study, business travelers were required to have made more than four business trips within the past 12 months.
▋ About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day, we look after enough travelers to fill more than 260 Boeing 787s and 100,000 hotel rooms - and handle 105 events. We operate in around 150 countries, and in 2017 posted a total transaction volume of more than US$23 billion.
▋ About RoomIt by CWT
RoomIt by CWT is a division of Carlson Wagonlit Travel. The data-driven technology behind RoomIt delivers a one-stop-shop experience with all the rooms, rates, amenities, loyalty bonuses and features necessary to enhance the travel experience. Its universal distribution ensures all hotel offerings are accessible across all booking channels. RoomIt’s Loyalty Booster program encourages compliance by offering travelers points and miles as an incentive when they book within program.
▋ About Artemis Strategy Group
Artemis Strategy Group is a communications research firm specializing in brand positioning, thought leadership and policy issues.
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