近日，全球知名差旅品牌CWT中国区总经理钟明凤先生接受首席品牌官CBO联盟主席梁中国先生邀请，出席了位于中国苏州由中国领导人才专委会、中国故事全球传播理事会、北京大学中国战略研究中心、首席品牌官联盟、国际品牌联盟等机构共同发起举办的2018首席品牌官（CBO）领导力论坛，并发表主题演讲。
本次坛活动精彩纷呈，中国境内百余名品牌影响力人物齐聚一堂，通过高端学术交流提供了多维度的观点碰撞与经验交流，从而推动品牌创新增长。
钟明凤先生作为中国境内差旅行业第一代从业人员上台分享了CWT作为全球顶级差旅品牌是如何在中国完成本土化布局。在谈及中航嘉信品牌在商旅市场中的优势时，钟明凤很自豪地介绍说：“作为一家专业的差旅管理公司，中航嘉信是国际化与本土化相融合的典范。我们的优势不仅在帮助跨国公司的差旅项目在中国的落地与实施，还在于我们有丰富的经验和先进的技术解决方案帮助中国企业走向海外。”
“这两年，‘本土化’成了海外品牌想要深耕中国市场的首要热门词”，钟先生补充道：“类似于CWT这样已经打开中国市场的成熟品牌来说，我们可能在原有成熟稳妥的市场基础上更加专注沟通、定位、渠道以及产品发展的更深层次的本土化体系。我很高兴CWT在保持原有品牌竞争优势的前提下，一直在进行本土化与数字化的创新与探索。”
CWT China GM invited to speak at prestigious CBO Leadership Forum
Invited by Mr. Zhongguo Liang, Chairman of Chief Brand Officers Alliance, Albert Zhong, General Manager of Carlson Wagonlit Travel China participated the Chief Brand Officers Leadership Forum held recently, in Suzhou as a guest speaker.
This prestigious event brings together hundreds of renowned Brand leaders around China. Participants exchanged their experiences, shared best practices and innovative development solutions which have ultimately been of benefit to the growth of their Brands.
As one of the TMC industry veterans in China, Albert shared his extensive experience and profound insights, as well as CWT' expertise in localization of international brands in China. Talking of strength of CWT brand in China business travel market, Albert expresses proudly, "As a leading TMC in China and globally, CWT China is a good example of Glocalization (Globalization and Localization). We can help on the local implementation of a global travel program. Moreover, with our extensive industry experience and advanced technology, CWT China is also a professional travel solution provider for the China companies on their Go Global strategies."
"Over the past few years 'localization' has been one of the buzzwords for foreign brands entering China," adds Albert, "The best performing brands like CWT are becoming much more focused on targeted messaging, positioning, channels and even product development. I am happy to see that CWT is now making the right moves with regards to growth, localization and digitization."
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完美旅程由此开始！
