日前，以倡导B2B4E（面向企业 · 服务员工）新生态差旅理念的全球知名差旅品牌CWT旗下的专业咨询机构 – CWT解决方案部推出了一款名为“绿途”的差旅咨询服务，该服务旨在帮助企业打造更为平衡完整的差旅项目，在强调合规管理以及成本控制的同时，突出绿色环保、组织绩效以及人文关怀三大前瞻式指引。
凭借ECO的框架理念（即员工关怀、气候影响、组织效率），CWT解决方案部将帮助企业围绕这三重维度优化其现有差旅项目。不仅如此，借由此类专业优化可提升差旅员工参与度，还可降低对环境的影响，以及有效降低差旅成本。
“传统的差旅项目更多关注于成本与合规，而我们希望通过ECO的理念，将原有的差旅项目加以提升，将员工福祉以及环境保护的概念也融入其中，”CWT解决方案部高级总监Richard Johnson先生提及该产品时认为：“我们的目标是帮助企业将传统差旅项目中一些不同、甚至有时是矛盾的优先事项加以提纯融合，当然我们还会提供达成目标的方法。”
CWT全球企业社会责任和多元化包容性副总裁Françoise Grumberg女士表示，“新冠疫情让企业本身更为聚焦员工安全与身体健康，通过ECO的方式，我们能让企业负责人有更明确的操作指引。”
为了通过提供切实有效的差旅项目评估工具，CWT解决方案部还与一家关注商务出行和全球大气保护的非盈利组织机构Atmosfair进行合作，从而提供了精准的碳减排方法论。
CWT解决方案部将通过引入ECO方法论至现有咨询服务，在以下五大领域为企业定制专有的差旅项目：
▸ 明确差旅项目的目标，符合企业社会责任计划 – 通过设立目标以及相应战略得以实现。
▸ 评估差旅项目，立足当下创建战略计划 – CWT解决方案部通过相应工具可让企业评估现有差旅政策是否与ECO三大板块相符并与可与其他公司对标分析。
▸ 联合具有相同理念的供应商 – 将相关标准融入企业差旅品类采购RFP流程，并对现有供应商进行复核。
▸ 实施具有前瞻性的差旅项目变革 – 通过与企业负责人进行目标明确的沟通以及其它各类讨论方式推动项目进展。
▸ 挖掘差旅数据和洞察 – 明确差旅项目KPI，并通过数据分析以及相应报告加以论证。这其中包括了与其他公司的对标以及充分使用分析预测。
目前，ECO框架理念已在小部分客户群体中试运行并得到了积极反馈。基于此卓越成果，CWT解决方案部将其正式纳入其服务体系并进行全面推广。
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▋ 关于CWT
CWT是一家B2B4E（面向企业 · 服务员工）差旅管理平台企业。我们为企业和政府机构提供支持，帮助他们的员工摆脱地域限制，随时随地保持联系，我们还为其员工提供创新的技术，打造高效、安全和有保障的差旅体验。我们为商务差旅人士提供贴心服务，每天安排的预订规模可住满超过100,000间酒店客房，会议和活动部门则每24小时要处理100多项活动。
CWT Solutions Group creates new responsible travel consulting framework to help companies build more balanced travel programs
CWT Solutions Group, the consulting arm of CWT , the B2B4E travel management platform, has created a new responsible travel consulting framework to help companies look beyond compliance and cost management, and build more balanced travel programs that also align with other important objectives.
Using its new ECO framework – short for Employee Wellbeing, Climate Impact and Organizational Performance – CWT Solutions Group guides organizations in designing travel programs that advance their triple bottom line. With this approach, business travel becomes an avenue through which companies can simultaneously create an engage d and motivated workforce, reduce their environmental impact, and manage costs more effectively.
"With our new ECO framework, we're layering employee wellbeing and environmental considerations onto our suite of consulting services which have traditionally focused on objectives like increasing compliance and lowering costs," Richard Johnson, Senior Director, CWT Solutions Group. "Our aim is to help companies find the sweet spot between these different and sometimes conflicting priorities in their travel programs – and we're providing them with a roadmap to get there."
"The COVID-19 pandemic has further focused customer priorities on employee safety and well- being and, with our ECO approach, we are offering them a clear and structured way to do this," said Françoise Grumberg, Vice President, Global Responsible Business and Diversity & Inclusion, CWT.
In addition to developing proprietary tools to assess and improve the performance of travel programs with respect to employee well-being and environmental impact, CWT Solutions Group has partnered with Atmosfair, an independent non-profit organization specialized in making business travel greener, on a highly accurate and granular methodology to calculate CO2 emissions.
By applying the ECO framework to its existing consulting services, CWT Solutions Group has created an end-to-end responsible travel consulting program that covers five areas:
▸ Strategic assessment: Understanding the current status of the company's travel program and its organizational objectives. This is followed by setting goals and targets, and defining a strategy to achieve them.
▸ Travel policy review: Aligning the company's travel policy to its responsible travel goals. CWT Solutions Group has created a tool that lets an organization assess how its travel policy lines up with the three ECO pillars, as well as benchmark it against other companies' travel policies.
▸ Supplier sourcing & management: Incorporating responsible travel criteria into the request for proposal (RFP) process across all travel categories, and conducting ongoing contract reviews with suppliers.
▸ Change management: Bringing stakeholders across the organization on-board with changes to the travel program through targeted communications, education sessions and workshops.
▸ Reporting & insights: Defining key performance indicators (KPIs) for the travel program, and providing data, insights and reporting on these metrics. This includes benchmarking performance against industry peers and using predictive analysis to forecast outcomes.
Having piloted the ECO framework with a small group of clients and received extremely positive feedback, CWT Solutions Group is embedding this approach into its global consulting offer.
▋ About CWT
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow – and across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience. Every single day, we look after enough travelers to fill more than 100,000 hotel rooms, while our meetings and events division handles more than 100 events every 24 hours.
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