2019年2月18日，明尼阿波利斯讯
全球商务旅行管理品牌嘉信力旅运于格林尼治标准时间2019年2月18日早六点正式启动品牌战略升级，将原CWT品牌缩写升级作为企业全称，并同时启用全新品牌标识，从而以极简风格开启差旅蓝海新篇章。
此次化繁为简的三字品牌升级意在传承鼎新，在保有原近百年的服务品牌精神内核的同时，更表达了向数字TMC领跑者进阶的决心。不仅如此，此次战略升级还蕴含了三大品牌承诺；即简化商务旅行、联结以开启无限可能以及携手共创未来。
与此同时，CWT原品牌矩阵中其它明星服务品牌，即：CWT会议与活动（CWT Meetings & Events）、CWT解决方案（CWT Solutions Group）以及CWT能源、资源与海洋交通（CWT Energy Resources & Marine) 的品牌标识也将做出相应变化。而酒店业务品牌RoomIt by CWT，其品牌标识保持不变。
▎CWT品牌承诺
· 简化商务旅行
排除任何可能对差旅造成困扰的障碍，解放客户及其员工，以关注更为重要的事物。
· 联结以开启无限可能
与供应商合作伙伴联手为客户及其员工提供更多可供选择的资源服务，充分开启无限服务可能。
· 携手共创未来
推陈出新，以我们的新技术为我们的客户提供更好的全球差旅管理新方法。
值此元宵佳节，按下文末「好看」按钮点亮CWT品牌花灯，2019我们与您温暖前行！
CWT is the New Name in Digital Business Travel, Hotel Distribution, and Meetings & Events
"Change is the only constant today, and continued leadership requires ongoing evolution." Kurt Ekert, President & CEO
Minneapolis, 18 February 2019
CWT has been unveiled today as the new official name of Carlson Wagonlit Travel, the global travel management company.
The three-letter classification combines honoring the company's heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses. It also connects with the three-fold intent to be the undisputed global leader in digital business travel, hotel distribution and meetings and events
Three of CWT's four specialist services, CWT Energy Resources & Marine, CWT Meetings & Events, and CWT Solutions Group will also benefit from the rebrand with new logos, while clients of the global hotel distribution division, RoomIt by CWT, will only see minor changes in the color palette.
▎CWT Promises
· Simply better travel
Offering a simple and seamless travel management experience - from an intuitive user interface to integrated management tools.
· Unlocking possibilities
Providing more services and content to travelers, travel managers and suppliers - to unlock people potential and business possibility.
· Moving forward, together
Innovating and evolving our offering - using new technologies to provide our clients with new and better ways to manage global corporate travel.
Please click【Read more】or visit www.carlsonwagonlit.com.cn for the full release.
值此元宵佳节，点击文末「好看」按钮
点亮CWT品牌花灯，2019我们与您温暖前行！
