薪悦生活：幸福差旅，快乐员工
创新驱动发展时代，如何获取核心人才资源已成为企业最大挑战。越来越多企业都渴望在人才争夺战中占据主动地位，成为聚集优秀人才的“吸铁石“。在新型雇佣关系下，很多雇员在选择雇主企业时会将是否能将工作与生活加以平衡（例如：福利假期以及弹性工作制等）的” 薪悦生活”方式列入雇佣福利考量标准之一。
对于那些差旅人士来说，好的差旅政策是工作生活得以完美平衡的关键保障之一，因此，这也必然会是他们选择雇佣关系的重要标准之一。事实上，根据全球商务旅行协会（GBTA）所披露的数据显示，59%的北美差旅员工以及66%的拉丁美洲差旅员工将差旅政策列为选择下一个雇佣关系的重要考量标准。
那么作为企业雇佣方，您该如何利用好酒店差旅政策这一雇佣利器在白热化的人才争夺战中抢占先机？
▿ 提供便捷的酒店位置与酒店资源 ▿
差旅人士反复强调便捷是他们对于差旅酒店的首要需求。这并不是一个无理诉求。谁不希望在启程前往会议前有30分钟准备时间，或者甚至哪怕多上这点时间来补充睡眠也好。
如果您完全依赖于GDS上的酒店资源，可能这些资源并不能完全覆盖到您差旅员工所要途径的所有地理位置。于是，引入诸如Booking.com以及Expedia等第三方酒店资源可以不仅帮助您扩大酒店资源地理位置覆盖面，同时还能提供更多GDS不能提供的住宿形式（如：单体酒店、酒店公寓等）。
▿ 理性看待酒店价格 ▿
便捷之外，差旅员工更希望能预定到干净、舒适以及安全的酒店资源。品质重要吗？重要！当一个酒店的价格与其品质并不匹配时，那么地理位置因素基本在酒店间夜均价中起到了重要作用。因此，当您在制定不同城市差标时，您必须了解每个城市的酒店间夜均价以及其上升趋势。CWT发布的2019年《商务旅行价格趋势》报告可以帮助您获取全球不同地区价格参考。同时，您在设置差标时也需考虑差旅员工所期望的酒店住宿类型。
▿ 优化搜索引擎，为差旅员工提供精准快速的搜索体验 ▿
在浩瀚无边的酒店资源中翻查出符合各项需求的酒店资源，确实是一件劳心劳力的事。更不要说在各大网站中搜索对比。您不妨选择与一家差旅管理公司（travel management company，简称TMC）进行合作向您的差旅员工提供精准的个性化酒店资源选择。CWT Online在线预订工具及其系列手机预订应用可以依据企业差旅政策以及特定地标周边距离范围，以最快速度找到最为匹配的酒店资源。
▿ 制定忠诚度奖励计划 ▿
差旅人士非常注重酒店积分奖励，有时他们甚至会为了赚取积分而冒险降低一些安全标准。根据CWT一项差旅安全调查研究结果显示，超过四分之一（26%）的受访中国差旅人士在进行酒店选择时会将忠诚度奖励计划（较之人身安全）纳入优先考虑事项。值得高兴的是，差旅员工可以通过CWT旗下推出的酒店品牌RoomIt实现在酒店预订过程中获取相应奖励积分。同时，通过RoomIt忠诚度推进项目（Loyalty Booster），您的差旅员工还可以通过预订您的优选酒店获取额外奖励积分。
▿ 尝试将休闲纳入差旅政策，推行休闲商旅旅行 ▿
越来越多企业允许差旅员工将个人的休闲旅行行程增添至商务旅行的行程之后。但是，当前多数差旅人士习惯于使用针对个人消费的C端进行私人行程预订。您可以制定出清晰的相关政策鼓励员工使用您企业的优惠价格或者您合作的TMC提供的优惠价格进行私人预订，这样，差旅员工可以一站式完成所有商务以及个人行程预订。
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Staying Power - How your hotel policy can help win the battle for top recruits
Work-Life: Happy travelers make happy employees
It's a tough job market for employers. If you want to attract the top recruits, you'll have to fight for them. When taking new roles, many employees want benefits that offer better work-life balance like more paid time off and flexible work arrangements.
For those who travel frequently, a good travel policy is essential to work-life balance and can be a key factor when determining whether to stay in a job or accept a new one. In fact, 59% of North American business travelers and 66% of Latin American travelers told GBTA that a company's travel policy is an important factor when deciding to take a job with a new employer.
What can you do to make sure your hotel policy appeals to recruits?
▿ Offer convenient locations and properties ▿
Time and time again, business travelers say convenience is their number one priority. It's not an unreasonable request. Who doesn't want an extra 30 minutes of prep time or sleep before heading out to a meeting?
Yet, if you only rely on GDS content, your hotel program may not offer properties at all of the locations your travelers visit. Offering properties from third-party hotel content sources like Booking.com and Expedia Partner Services can provide travelers with access to more locations and accommodation types (independent hotels, apartments, etc.) that are not available in the GDS.
▿ Be realistic about rates ▿
Beyond convenience, travelers want to stay somewhere clean, comfortable and safe. Quality matters. While price does not equate to quality, there are significant differences in average room night rates by location. When setting city caps, make sure you know average rates by city and how much rates are expected to grow. Carlson Wagonlit's 2019 Global Travel Forecast can help you determine rate increases by region. Also, consider the type or class of property your travelers expect to stay at when setting rate caps.
▿ Help travelers save time ▿
Scrolling through pages of hotel property results trying to decide which hotel is the right fit – not so much fun. Neither is searching through several sites. Partner with a travel management company (TMC) that offers personalized search results. CWT Online ranks properties by company's travel policy, and distance to destination (reference point one) and travelers' and colleagues' past stays, making it easy and quick to find the right room, right away.
▿ Offer loyalty perks ▿
Travelers care so much about loyalty points that they'll risk their personal safety in order to earn them. Literally. More than a quarter (26%) of business travelers from China are happy to sacrifice safety for hotel loyalty and rewards incentives, according to the recent research commissioned by CWT. The good news is that travelers can book rates with loyalty points through RoomIt. The even better news is that they can earn additional hotel loyalty points through Loyalty Booster, driving in-channel bookings to your preferred suppliers.
▿ Make Bleisure easier ▿
More companies are allowing travelers to add a holiday to the end of their work trips. However, most travelers book their trips through consumer sites. Make sure travelers are clear if they can take advantage of your preferred rates or TMC when booking personal extensions and how to pay for those accommodations so they can book their full trip all at once.
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