可能对于普罗大众来说，B2B即企业与企业之间的商业模式与直接面向消费者的B2C即“商对客”商业模式是目前最为人熟知的两种基础业务模式。
传统来说，企业希望藉由TMC对于他们的差旅项目进行高效战略管理：制定差旅政策、与供应商进行协商谈判、每日实施监管差旅项目、保障出行安全、有效管控差旅成本以及提供相关数据分析报告。可能它听起来更像是传统的B2B商业模式。
但是，TMC除了要保有这些原有核心业务的同时，如何在企业以及企业差旅经理面前体现其战略引领作用？CWT认为，TMC的价值在于通过联结人与人之间的距离从而助力企业成功。因此，我们以“B2B4E”全新商业生态理念（即以客户员工为核心的企业与企业之间的商业模式）重新定义我们的业务模式。
对我们来说差旅人士不止是单纯的商旅客，他们更是您不可或缺的员工无形资产。因此，我们认为您的差旅员工因公出行时，需要做到高效业务产出，积极配合企业规范的差旅项目，同时，他们还需要被悉心照顾。
CWT可以帮助客户最大化差旅产出的同时为您的差旅员工最优出行体验。
我们可以不仅在您的差旅员工出行时提供实时帮助还可以协助您提高企业员工项目参与度。差旅员工不会在外出过程中感受束缚，同时又能专注核心业务，实现自我产能突破。
为了实现这一目标，CWT提出了B2B4E全新生态业务模式：
■ 实现企业成功与员工满意度双赢局面
对于CWT来说，我们希望帮助客户制定一个能实现成本管控与员工体验完美平衡的差旅项目。例如：如果有支付小金额差价就能搭乘的正常航班，员工是否还需要早上三点起床去赶早班机？缺乏睡眠是否会影响到员工的业务产出？
■ 定制化员工出行选择
运用科技定制化您的员工出行选择。如果员工只允许在差旅项目指定的酒店住宿，那为什么要员工花时间在纷繁复杂的酒店清单里搜索选择而不是简单直接罗列出员工可以选择的酒店住宿？时间宝贵，精力有限。匹配度是关键。
■ 更多选择，更好选择
作为普通消费者，我们每个人肯定都希望随时随地都能获取便捷服务。所以能够确保员工与您进行7天24小时随时便利沟通非常重要。皇后乐队主唱Freddie Mercury说过 – 他们就是随时随地想要全部。
■ 令人难以忘怀的出行体验
让差旅员工的每一次出行体验美好而难忘。如果您能帮助他们扫除任何出行途中的障碍并及时满足他们的需求，他们会积极配合您的差旅项目。
■ 保持创新
不要停滞不前。身边的技术与创新在不断更新，我们不能止步不前，总有更好的方法去完成任何事。
■ 创建以客户为中心的文化
每个企业中的任何成员都有职责去传递企业品牌承诺。我们希望我们每一个员工都会谨记我们对于客户员工的企业使命与承诺。
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B2B, or B2B4E? - that is the question
People are broadly familiar with the acronym B2B – or business-to-business – which, according to the dictionary, involves arrangements or trade between businesses, rather than between a company and the general public (known as B2C, or business-to-consumer).
Traditionally, companies such as ours strategically managed their clients’ travel: they designed travel policy, negotiated with vendors, ran day-to-day operations of the travel program, looked after safety and security, travel and expenses management, and reporting. That is why we used to define our business model as B2B.
But, while these tasks will remain very much part of our daily job, what we do goes far beyond travel managers and their companies. It is about connecting people and helping businesses succeed. So we define our proposition as B2B4E - or business-to-business-for-employees.
Because travelers are more than just travelers: they are employees. And while on the road, they need to be productive, engaged, and looked after.
We can bring the best consumer experience to employees while helping clients maximize productivity.
We play a critical role in helping our clients support and engage their employees when they are traveling. Ultimately, this is about our clients unleashing the talent of their people and we help them achieve that potential.
To get there, we thought hard about what it means to be B2B4E:
■ Help businesses and employees find a middle ground
For us, it’s about helping clients create a travel program and policy that keeps budgets on track while also looking after travelers. For instance, why ask travelers to get up at 3 am to catch a flight if there's one at a more sensible time for $35 more? Will the lack of sleep not affect their performance?
■ Customize your offer
Using technology to personalize your offer. If employees are only allowed to stay in certain properties included in their travel program, why show them pages and pages of search results? Time is precious, and people are busy. Relevance is key.
■ Broaden your offer
As consumers, we expect an anytime, anywhere, anyhow service. So it is key to ensure people can interact with you through multiple channels 24 hours, 7 days a week, 365 days a year. To paraphrase the late, great Freddie Mercury – "they want it all, and they want it now."
■ Be unforgettable
Offer a positively memorable experience. Blow your customers away. If you erase all the hassle and anticipate their needs, they will love you.
■ Keep innovating
Don't rest on your laurels. Technology and innovation are continually evolving, so don’t stop – there’s always a better way to do things.
■ Build a customer – centric culture
Everyone in your organization has a role to play when it comes to delivering your promises to clients. Make sure your employees remember this for their employees.
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