随着世界各国政府、企业机构以及新闻媒体都在密切关注新冠疫情给全球各方各面带来的影响，“新常态 (New Normal)”一跃成为当下热门词。此次疫情对于差旅管理冲击颇为强大，上至企业下至员工都在积极摸索后疫情时代的新差旅(管理)模式，但毋庸置疑，作为企业的差旅管理者正在面临着一代人只有一次的破旧立新黄金机遇，所谓危中窥机，此刻，一个优秀的差旅管理人员应当懂得在变局中开新局，带领企业的差旅管理项目乘风破浪，在后疫情时代，“疫”样精彩。因此，比起“新常态”这样的客观描述，我更喜欢“新心态 (New You)”这一化被动为主动的措辞。正本清源、克己复礼是后疫情时代的差旅管理新心态，即根据企业的发展要求主动探索差旅的管理之本，并通过项目的有效渗透让差旅员工真正实现知行合一。
目前，CWT在全球范围内与我们所有的客户均保持紧密协作状态，我们希望围绕以下四个核心要素帮助企业树立“新心态”，从而积极融入差旅管理“新常态”。
1. 提升差旅员工满意度
员工人身安全与满意度毫无疑问将会是后疫情时代的企业差旅管理者首要面对的问题。因此，这也是您将出行安全、数据安全以及百分百的差旅合规纳入到您差旅项目考量的最佳时机。
CWT目前正在全球范围内根据不同地区的疫情状况进行不同程度的技术研发，从而希望藉由技术手段让差旅员工快速了解各国各地区疫情爆发状况以及相应防控措施，并与企业携手对重点地区出行做出技术设置，帮助管理者做好后疫情时期的疫情防控措施以及确保员工在出行预订前充分了解目的地状况。
2. 强化差旅管理核心要素
我们的客户也在陆续向我们咨询后疫情时代下差旅管理的审批流程以及现阶段下如何进行供应商谈判。可以看出，全球的多数企业现阶段/下阶段的差旅政策，都在极力平衡员工满意度与成本优化。
为了在短时间内对这一新业态做出快速响应，建议差旅管理人员能够首先要对于企业的历史数据加以充分了解，同时建议建立多渠道实时差旅数据，当然，更重要的是，您需要对于企业的复工复产计划加以百分百理解。
3. 征询专业意见和建议
企业在疫后恢复差旅过程中建议多加征询来自行业专业以及业内同行的意见和建议。
CWT目前在全球范围内与各国各地区客户管理管理团队保持紧密联系，我们对内也在企业内网实时发布全球管理层的观点动态，对外我们也会组织一些面向全球的在线会议，以此帮助行业的信息流动。
我们还与不同地域的核心团队进行头脑风暴，并通过诸如微信之类的信息管道与我们的客户进行观点分享。
4. 多元科技打造“混合型活动”
后疫情时代的大型企业会议与行业展览会是怎样的呢？虚拟会议大行其道之际，企业应该思考如何使用多员科技将线上、线下体验相结合推出混合型会议活动，从而弥补“虚拟”会议在情感和感官体验上的不足。
CWT目前也正在进行全球范围内的技术探索。
根据以上陈述，我们不难看出疫情反而给到差旅管理者一个千载难逢的正本清源、克己复礼的极佳机遇。它或许会刺激这个行业更多的创新与成长。时势造英雄，你，或许就是下一个英雄，在后疫情时代，“疫”样精彩！
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▋ 关于CWT
CWT是一家B2B4E（面向企业 · 服务员工）差旅管理平台企业。我们为企业和政府机构提供支持，帮助他们的员工摆脱地域限制，随时随地保持联系，我们还为其员工提供创新的技术，打造高效、安全和有保障的差旅体验。我们为商务差旅人士提供贴心服务，每天安排的预订规模可住满超过100,000间酒店客房，会议和活动部门则每24小时要处理100多项活动。
Now is the time to shape the future of business travel
As governments, organizations, and the media work around the clock to make sense of the impact of Covid-19, the new normal is bandied around with casual abandon. But as business travelers grapple with issues for which there is no blueprint, one thing is for sure: Companies have a once-in-a-generation opportunity to scrap the old and welcome in the new - creating the optimum business travel environment of the future. So I don't say 'new normal' – I say 'new you.'
We are working with customers around the world to help create this new paradigm, and despite all the noise, four core elements remain true in every scenario:
1. Employee wellbeing
Safety and wellbeing must be a top priority in a post-Covid-19 world, so now is an optimum time to integrate safety and security, data and 100% managed travel program compliance.
We're looking at new technologies to offer information at the point of sale to help travelers make informed decisions around issues like entry requirements, quarantine restrictions, and even the last time a hotel was cleaned.
2. Travel policy essentials
Our customers are asking about new issues like pre-trip approval processes and how to successfully renegotiate supplier contracts in light of Covid-19. A post-Covid travel policy strikes a balance between employee well-being and savings.
To effectively revise a business travel strategy, access to historical data and the integration of real-time data from multiple sources, plus an understanding of the plan for recovery are essential.
3. Benefiting from educated advice
Companies will need assistance in how to bring back and manage business travel and conversation is a critical part of it - leaning in on experts, brainstorming with their peers, etc.
To facilitate dialogue, we host daily calls with client executives around the world to get real-time feedback. We launched a series of blogs and vlogs from our executive leadership team to help companies navigate the future along with a podcast featuring the International Olympic Committee.
We're communicating with focus groups where customers of like-size, geographies and vertical markets can brainstorm, and we’ve also created microsites to guide clients, and a dedicated webpage.
4. Integrating the physical with the virtual
And what of those larger corporate meetings or industry events? As companies come to terms with realigned parameters, companies will need to see how to integrate the attendee experience and harness the energy generated from such gatherings into virtual offerings – a specialized proposition and skill set which many more are experiencing on smaller scales as you read this.
We will be publishing more on this subject in a subsequent post.
So, now is an extraordinary opportunity to re-evaluate everything, and engage in a more meaningful way with your travelers to provide choice, content and an environment to comply.
More than ever, innovation and growth depend upon it – so why not get in touch, and make the new normal yours.
▋ About CWT
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow – and across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience. Every single day, we look after enough travelers to fill more than 100,000 hotel rooms, while our meetings and events division handles more than 100 events every 24 hours.
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