主 播：逯 婷
为您开启沉浸式差旅阅读体验
近年来，可持续性话题在差旅行业中持续升温。越来越多差旅管理精英不仅将其视作加分项，并认为其在以下业务点中起到了至关重要的作用：
- 在供应商/合作伙伴选择中脱颖而出
- 留住关键人才，促进企业发展
- 积极应对气候变化，落实《巴黎气候协定》以及2060年中国碳中和目标
通常来说，可持续性目标可以年为单位进行设立。因为这有利于后期制定相关短期实操行动，并能及时同步跟踪相关预算以及企业其它相关发展目标。但您必须认识到，有些评估花费时间较长，您最好设立长期与短期两种目标，这可以帮助您勇攀项目高峰以及带来项目亮点。
3.大数据支撑：最大化挖掘数据价值。
设立切实可行的可持续性差旅目标至关重要。您的差旅数据可以指引您的团队走向正确的方向，告知您到达成功的距离。数据可以更好地推动您和差旅员工间的沟通。它可以让您的信息沟通基于事实，更具说服力，从而影响到您员工的差旅行为。
目前，CWT客户可以通过我们的智能平台免费了解企业的碳排放状况。通过智能仪盘，您可了解不同航线以及舱位产生的碳排放状况。
通过这一智能工具，您可以高效了解到你差旅项目的相关绿色数据。如果您需要更深层的数据分析，可联系CWT解决方案部获取更多帮助。
同时，CWT解决方案部助力企业差旅和采购团队，更清晰地透视差旅费用，推出了ECO差旅咨询，即评估差旅对员工关怀(Employee)、气候变化(Climate)和组织绩效(Organization)的影响。强大的碳排放报告能力（由非盈利组织Atmosfair公司提供，这是一家关注商务出行和全球大气保护的环保机构）有助于数据可视化和制定成功的碳减排策略。
更多信息需求，欢迎联系您的CWT客户经理或CWT解决方案部。
▋ 关于CWT
CWT是一家交易量位于全球领先的国际差旅服务商，其经营实体遍及140个国家/地区，品牌历史逾140年。CWT希望藉由差旅管理项目在完善员工出行体验的同时，帮助企业实现差旅成本优化以及人员绩效提升，最终推进企业商业目标并释放无限可能。CWT是首家在华推出开放式API差旅管理平台的B2B4E（面向企业 · 服务员工）国际差旅管理服务商。不仅如此，CWT旗下还拥有专业的会议与活动的专属子品牌，帮助企业实现差旅与会议活动综合管理。
THERE’S NO WORSE GOAL THAN NO GOAL! - Successful Sustainability Measurement
The years when a responsible travel program was the exception rather than the rule are over. No more can it be regarded as a “nice-to-have”. Instead, it is key to:
- remaining competitive as a supplier or business partner ofchoice,
- winning and retaining talent to fuel continued success,
- being compliant with requirements like the Paris Climate Agreement.
But, having implemented carbon reduction initiatives, how do you know that these are effective, that you have progressed far enough and, that you are in line with your company’s overall goals? How can you convince and influence your travelers that they have a role to play? It comes down to onekey action: Measurement of success.
1. Dare: Set and commit to targets for tangible CO2 reduction.
If you don’t know how to set a measurable target, start simple: Have a look at your reporting and define a percentage from your baseline. It’s a start and can be adjusted. Don’t be afraid of setting a ‘wrong’ goal: “The goal can be updated, but having no goal makes it impossible to measure success”, says Richard Johnson, Senior Director of CWT’s Solutions Group and expert in sustainable business travel. Also, when establishing targets consider wider company objectives and any mandatory external factors like the Paris Agreement.
In addition, you could get external assistance, e.g. from partnering with Science Based Targets as CWT did.
2. It’s in themix: Choose the right parameters.
Overall, a broad set of metrics is preferable to having just one or two. However, as a start, you might want to focus on the quick wins. Monitoring the overall carbon footprint at a company level is a must-have. But for a tailored approach it makes sense to break it down further by business unit or even at an employee level. Don’t forget the important role employees play as ambassadors. Employees are your key to success. For them to contribute and act as role models they need to be motivated and, more than ever, a company’s employees are socially-conscious and care deeply about theirs and their organization’s contribution to a sustainable environment. Therefore, employee satisfaction should also be tracked.
Another key indicator is the carbon intensity which measures the CO2 costs per trip or employee. To get the full picture we recommend you benchmark your emissions and KPI's against those of your industry peers, to know if your program performs above or below your industry average.
Most goals are set for a year. This is good for short-term tactical activities and for checking if you are on track with budgets and other company goals of the same timeline. But be aware that some progress measures will be long-term, so it’s best to set both long- and short-term goals; which helps build and maintain momentum.
3. Reporting: Make the most of your data.
It’s the key source for setting realistic, reasonable and achievable objectives and measuring success. Your data will tell a story; the progress people make together as a team, or how close they are to achieving a target. Data strengthens the power of your communication with employees. It underpins your messages with facts and influences the behavior of your traveling employees.
As a CWT customer you already have free access to our carbon emissions dashboard for air and rail in CWT’s business intelligence platform included. Using these you can see and compare your overall activity and emissions for short, medium, and long haul flights with metrics per ticket category (economy to first-class), as well as for different rail providers.
Depending on your travel mix, CWT’s reporting tool will be sufficient to provide accurate and meaningful data for your green travel program. If you have a more complex program, or travel mix which requires more in-depth reporting and a holistic approach, CWT Solutions Group provides enhanced carbon reporting on all major travel categories as well as traveler well-being.
Partnering with Atmosfair, CWT Solutions Group’s comprehensive ECO (short for Employee Wellbeing, Climate Impact and Organizational Performance) Reporting can also calculate on various science-based methodologies and parameters which provide more granular and wide-ranging detail than our regular reporting.
▋ About CWT
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow – and across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience. Every single day, we look after enough travelers to fill more than 100,000 hotel rooms, while our meetings and events division handles more than 100 events every 24 hours.
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