Liz Emmott
Trainline Partner Solutions全球渠道总监Liz Emmott
您是否听说了新晋网络热词“火车夸夸群 (Train Bragging)”？如果您是一位差旅老司机，您也许已经是夸夸群的一员了；如果您是一位差旅经理，那么或许您会很希望您的差旅员工能够成为其中的一员 –Trainline Partner Solutions全球渠道总监Liz Emmott。
▋ 关于CWT
CWT是一家交易量位于全球领先的国际差旅服务商，其经营实体遍及140个国家/地区，品牌历史逾150年。CWT希望藉由差旅管理项目在完善员工出行体验的同时，帮助企业实现差旅成本优化以及人员绩效提升，最终推进企业商业目标并释放无限可能。CWT是首家在华推出开放式API差旅管理平台的B2B4E（面向企业 · 服务员工）国际差旅管理服务商。不仅如此，CWT旗下还拥有专业的会议与活动的专属子品牌，帮助企业实现差旅与会议活动综合管理。
It's time business travel embraced "train-bragging"
Liz Emmott
Global Distribution Director at Trainline Partner Solutions
Are you a "train-bragger"? If you travel regularly for business, you may already be one – and if you are a corporate travel manager, you will certainly want more of your colleagues to be one, according to Liz Emmott, Global Distribution Director at Trainline Partner Solutions.
Train-bragging is a concept we have been promoting at Trainline recently, as part of our ongoing sustainability campaign, I Came by Train. A more positive notion than simply forcing behavioural change through flight-shaming, the idea behind train-bragging is that rail should be seen as something that is worn as a badge of honour, and that travellers should take pride in using the train.
We're looking to support a real and growing appetite for sustainable travel. Earlier this year, a Trainline survey of British business travellers found two-thirds were concerned about their own personal carbon footprint of business-related travel in 2022, 72% wanted to make more of their trips using lower-carbon modes of travel this year and 78% said sustainability would be an important consideration for them when deciding on their business travel needs this year.
There are also a range of policy levers that UK and European governments are pulling to encourage more sustainable travel, from France's much-discussed ban on domestic flights when a rail alternative exists, to the increased obligations on businesses in many countries to monitor and report on the carbon footprint of their operations.
Rail travel is also changing, with the growing liberalisation of Europe's rail industry seeing new operators entering the market to compete with incumbent carriers on both price and quality. Seven of the ten busiest routes in Europe now have competition between carriers.
The longest-standing competition has existed on the Rome-Milan route, which over a decade saw the average price for rail travellers reduce by 40%, rail double its modal share on the route to 75%, and conversely aviation’s modal share fall from 50% to less than 20%. Now other routes are poised to see similar benefits – Barcelona-Madrid for example has been transformed in the past 18 months and now has four different carriers competing, each developing a competitive offer geared towards their own target market.
Plus rail travel offers business travellers wider benefits beyond reducing their carbon footprint. Research we undertook last autumn found more than eight out of ten UK business travellers said maintaining productivity during their journey is important to them. Here rail has a natural advantage over both driving and flying, even if the door-to-door journey isn't always quicker.
Most work is impossible to combine with safe driving, while the stop-start nature of air travel doesn't lend itself to dedicated working time. More reliable access to WiFi, a more comfortable physical environment for work, and less waiting around were among the top reasons cited by survey respondents for travelling by rail instead of by road or air.
All this explains why we are keen to make it simple for business travellers to compare their rail options and buy tickets, whatever journey they are making across Europe. We've partnered with CWT, and other players in the business travel market, to streamline and integrate business travel by rail and remove another barrier preventing business travellers from choosing the train.
Because the train-braggers are arriving soon, at a platform near you, and we want to support them.
▋ About CWT
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow. Across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience backed by our three core promises: to simplify corporate travel, to connect to unlock possibilities, and to move forward, together.
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