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嘉分项 | 九大宝藏贴士,提升您会议活动包容性

嘉分项 | 九大宝藏贴士,提升您会议活动包容性 中航嘉信商务旅行管理有限公司
2023-07-13
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导读:您是否听说了新晋网络热词“火车夸夸群 (Train Bragging)”?


多元、平等和包容(Diversity, Equity, and Inclusion,即DEI)是当今世界一大重要主流话题。不可否认,强调和倡导个体差异,公平对待和包容共融DEI的诞生和成长对于社会是有积极推动意义的。


推崇和践行包容性文化应该是每个人需要倡导的。尽管相关更为复杂的话题已然在全球范围内出现以及增长,但就其本质核心,仍然是对个体差异的尊重与人权平等的倡导,无关年龄、性别、健康与否、性取向如何以及性格差异。所有的宗旨是希望所有个体都能平等融入及参与社会生活。

这对于会议活动产业来说,也是至关重要的。当所有人因为一个主题相聚一堂,那么让每个人融入会议活动本身,即让每个与会者拥有宾至如归、以客为尊以及包容认可的感觉是特别重要的。目前有很多方法可以帮助您创建一个包容性极强的会议活动范围。以下,将由来自CWT Meetings & Events的会议活动专家分享的九大宝藏贴士。


  搭建多元团队
尽可能搭建一个可以匹配您预想里会议活动创造性的多元团队。通过这一方式,您可以有充足的基础筹备一个丰富且能均衡各方需求的会议活动。

  确保您场地的便捷性
切实保障您的场地对于残障与会者也很友好,即包括但不并止于是否有残障通道、助听设备、手语翻译资源,以及是否允许工作犬进入。《美国残疾人法》即ADA法案设置了一系列相关指引可作参考。

  邀请不同背景的演讲嘉宾
如果想要与会者有宾至如归包容认可的感觉,建议邀请观点不同的演讲嘉宾。不同地域、性别、宗教信仰以及文化背景的演讲嘉宾会给您的会议注入更多活力。

  创建丰富的会议活动内容
您选择的会议活动内容及话题需要涵盖会议主题的各个角度。确保您的内容指定可以代表所有与会者的不同观点,这样可以鼓励所有与会者展开思维碰撞。

  选择更为包容的语言
尽可能在表达时采用温和中立的语言,避免极端表达从而伤害部分与会者。


  精细规划议程以及交通
确保给残障人士留出足够的时间并有相应的交通工具,从而帮助他们在不同会议场所移动或在会议间隙外出透气。也尽量避免选择与重大宗教节日冲突的日子作为活动日期。

  准备适合所有人的餐食
除了需要考虑过敏人群和宗教信仰人士,您还需要考虑素食主义者以及不按菜单点菜的选项。为了帮助您提前规划,您可提早向与会人士收集信息并告知餐饮团队。

  考虑混合式会议活动
为您的会议活动加入线上渠道,可以帮助您节省差旅出行、住宿以及餐饮成本的同时,让您的会议活动更具包容性。那些无法差旅出行或者不愿意到现场的与会者依然可以参加会议活动。

  收集会议活动反馈
建议在活动结束后向与会者发送线上调查收集相关建议,进而不断改进包容性。

提高会议活动包容性不止造福您的与会者,同样对您的业务也会有积极作用。通过一个正面积极以及宾至如归的活动环境可以使得所有人有归属感从而加大他们的潜能投入。这最终将帮助您抵达会议活动的理想目标从而使其圆满成功。


▋ 关于CWT会议与活动部(CWT Meetings & Events)

CWT会议与活动部(CWT Meetings & Events)为CWT旗下专业从事会议与活动业务部门。它面向全球各行各业提供创新、高质量会议活动项目。CWT会议与活动部以其匠心致远、守正出奇的专业能力为全球企业提供会议管理、活动管理、团队出行、数字化营销解决方案以及合规管控服务等。


▋ 关于CWT

CWT是一家交易量位于全球领先的国际差旅服务商,其经营实体遍及140个国家/地区,品牌历史逾150年,2023年是CWT品牌进入中国市场的第20年。CWT希望藉由差旅管理项目在完善员工出行体验的同时,帮助企业实现差旅成本优化以及人员绩效提升,最终推进企业商业目标并释放无限可能。CWT是首家在华推出开放式API差旅管理平台的B2B4E(面向企业 · 服务员工)国际差旅管理服务商。不仅如此,CWT旗下还拥有专业的会议与活动的专属子品牌,帮助企业实现差旅与会议活动综合管理。



9 Top tips to create more inclusive meetings and events



Diversity, Equity, and Inclusion (DEI) is an important priority in today's world - and there is good reason for it.


Being fully inclusive and accepted is something we all strive for. Awareness around the complexity of this topic is still growing, however. Fundamentally it is about acknowledging that everybody has a right to fair and equal treatment, irrespective of age, gender, disability, sexual orientation, or any other characteristic, and putting measures in place that will enable everybody to participate equally.


This is particularly important for the event industry. When people come together for a mutual purpose, it is vital that any meeting or event is accessible to all, that everyone feels welcome, respected, and able to fully participate. There are lots of ways you can create a fully inclusive event environment; here are the top tips from our experts at CWT Meetings & Events.



  Set up the right team

Where possible, opt for a team that is as diverse as the event you are hoping to create. Doing so builds the foundation for a richer and more balanced event.


  Ensure venue accessibility

Ensure your venue is suitable for disabled attendees including, but not limited to, wheelchair-accessibility, hearing loops or sign language interpreters and allow service animals. The Americans with Disabilities Act (ADA) has a set of guidelines that you can use as a reference.


  Book diverse speakers

To create an event where everyone feels welcome and included, make sure the speakers reflect that sentiment. Feature people from different nationalities, genders, religious affiliations, and cultural backgrounds.


  Create rich content

Your content and topics should contribute to a richer and more balanced event. Make sure that your content resonates with all attendees, and encourage discussions and differing opinions.


  Apply inclusive language

Be gender-neutral where possible and avoid exclusive language that may not be relatable to everyone.


  Outline agenda and logistics

Build in sufficient time for attendees with disabilities and limited mobility to move between sessions or get refreshments. Also, make sure to avoid dates that coincide with key religious holidays.


  Cater for all

Along with the usual considerations for those with allergies or religious dietary requirements, you should also include vegan and ‘free from’ menu options. To help with planning, you can usually collect this information from participants ahead of time to share with the catering team.


  Go hybrid

Adding a virtual element is a great way to save on travel, accommodation and F&B costs but also supports inclusivity. Those who find it difficult to travel or are not comfortable to do so in-person can still participate.


  Ask for feedback

Consider sending a post-event survey that asks about the inclusion and accessibility at the event and use the insights to continue improving.


Choosing to be fully inclusive is not only beneficial for attendees, but for businesses too. Creating a positive and welcoming environment by making people feel they belong means they can contribute to their full potential. This supports your desired goals and ultimately your event will be more successful.


▋ About CWT Meetings & Events

CWT Meetings & Events (M&E) is an award winning global corporate events management service. Representing all industry sectors, CWT M&E delivers comprehensive live, virtual and hybrid event solutions for thousands of customers every year. Ranging from end to end productions of some of the world's largest and complex global conferences, through to intimate national teambuilding experiences.


▋ About CWT

CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow. Across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience backed by our three core promises: to simplify corporate travel, to connect to unlock possibilities, and to move forward, together.



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