会议活动是科学与美学的融合体，它需要组织者像科学家一样思考，像艺术家一样创造。给与会者创造恰如其分的会议活动环境需要带着战略思考提前完成大量的筹备工作。随着会议活动业务回暖，策划工作较之疫前更为需求复杂。其中之一的趋势，就是更多主办方希望有绿色考量。后疫情时代，随着可持续性发展话题的升温以及相关业务的增长，市场对此类需求尤为关注。当然，践行绿色会议对于主办方来说也会受益良多。
生态友好（Eco-friendly）型会议活动通常能强化客户忠诚度、提升士气以及改善会议绩效产出。当然，通过减少浪费与碳中和，您还可以帮助改善环境，提升品牌形象以及减少成本支出。
本文通过以下六步骤为您解析如何让您的会议活动拥有“生态绿肺”：
交通出行通常是一场会议活动中产生碳足迹的重要部分。尽量选择一个会议活动目的地最小化与会者和主办方的交通出行距离，这样不仅可以避免远距离出行也能最小化会议活动总碳足迹。同时，仔细研究各潜在会议活动目的地城市的公共交通设施从而确保参会各方的便捷性。还需要考虑是否有可靠便捷的城市物流运输能够将您的会议设施运送到最终场地。您可以先从目的地城市现有的可持续性项目进行探究。例如法国城市波尔多（Bordeaux），通过其名为法国波尔多旅游及会议办公室（Tourist and Congress Office）的组织，可以进行ISO20121大型活动可持续性标准管理。
尽量选择步行或城市交通便捷的中心地标的会议活动场地。如果会议活动议程较多，尽量选择包含住宿的场地，避免选择小型场地从而需要各参会方奔波于住宿与会议两者之间。当然您还可以更深入些，比如考虑场地方是否本身践行包括公平雇佣在内的各种可持续性项目。您可以向各潜在场地方询问诸如废物和能源消耗可持续性项目，其它相关可持续性证书以及服务社区项目等。
当您给与会者提供当地交通建议时，尽量推荐对环境影响最小的最优路线。通常来说，交通出行覆盖了会议活动90%以上的碳足迹，因此，可以鼓励一些有利于环境发展的城市交通方案或者号召与会者前往比较便捷的大众集合地拼车到达活动场地。如果飞行无法避免，尽量选择有明确环境保护措施的航司。例如，已有一部分航司推出了碳中和计划。
选择对会议活动目的地当地时令食物以及有机产品熟悉的供应商。菜单以蔬菜以及家禽代替红肉。用过滤水替代瓶装水。曾有科学研究表明瓶装水的环境伤害是过滤水的3,500倍。如有过剩的干净食物，可以考虑捐献给当地食物或其它有需求的救助机构。
很多与会者在过去一年适应了线上会议活动，也能熟练操作电子沟通工具。建议一些会议活动沟通可以继续通过线上方式完成，避免一些没必要的纸张印刷，或者在一些必要印刷中使用再生纸。一些促销宣传小礼品通常都会在活动后有所剩余有些甚至被丢弃。尽量选择一些可降解材质或者可以再生，这样会给与会者更深刻的环保印象。
确保您在会议活动后通过一些形式中和您在会议活动中产生的碳足迹。碳中和通常是您和您企业通过投资一些发展中国家的绿色环保项目从而中和您的碳足迹。许多企业目前都会预先选择一些符合其企业价值内核的碳中和项目来中和企业可能产生的碳足迹。这些碳中和项目可以从可持续性农业到山区建学到保护热带雨林，包罗万象。
▋ 关于CWT会议与活动部（CWT Meetings & Events）
CWT会议与活动部（CWT Meetings & Events）为CWT旗下专业从事会议与活动业务部门。它面向全球各行各业提供创新、高质量会议活动项目。CWT会议与活动部以其匠心致远、守正出奇的专业能力为全球企业提供会议管理、活动管理、团队出行、数字化营销解决方案以及合规管控服务等。
A 6 STEP GUIDE To Hosting a Successful Responsible Event
Hosting an event is part art, part science. Creating the right atmosphere for event attendees takes a huge amount of preparation and strategic thinking. And as we return to live, event planning will come with even more requirements. One of them is addressing growing concerns around climate change. With the sustainability movement gaining massive traction over the pandemic and responsible business’ advocacy on the rise, it is now more critical than ever. And the benefits are numerous for planners.
Eco-friendly events drive customer loyalty, boost morale and promote productivity in the workplace. Plus, by reducing waste and emissions, you can help the environment, strengthen your brand, and potentially save money.
Here are six key steps to running a responsible and eco-friendly event:
1 Pick a sustainable destination
Travel is usually the most significant part of an event’s footprint. Selecting a destination that requires minimum travel for both attendees and hosts will reduce the need for long-distance travel and minimize your footprint. Also, consider the public transport system of each potential destination to ensure participants can reach your event easily. Is there a reliable transit system in place that can connect meeting facilities and venues? A good place to start is by looking into cities with a comprehensive sustainability program in place. For instance, the city of Bordeaux in France has acquired, through its Tourist and Congress Office, the ISO20121 eco-certification on event sustainability management.
2 Be selective about your venue
Choosing a venue that is centrally located and is easily accessible by foot or public transport is essential. If there are multiple functions within your event, try to source a venue that can accommodate, rather than choosing multiple smaller venues that require transport between them all. You can go a step further by selecting a venue that operates a comprehensive sustainability program with human rights aspects and fair labor practices. You can ask potential venues for examples of responsible practices such as waste and energy consumption, sustainability certificates, and ongoing programs to support local communities.
3 Think about transport and travel
When providing travel and local transport suggestions to attendees, recommend routes that generate less environmental impact. Travel and transportation can account for more than 90% of an event’s carbon footprint, so encourage environmentally friendly transport, or organize shared rides to the event from popular pick-up points. If flying is necessary, pick an airline with sound environmental policies. For instance, some airlines now automatically offset travel emissions.
4 Source local food and beverage
Opt for a caterer who understands the need for locally sourced, seasonal, and organic ingredients. Favor menus with vegetables and poultry over red meat, in addition to serving filtered water instead of water bottles. As a comparison, the environmental impact of bottled water is up to 3,500 times greater than filtered/tap water! And if there is leftover food, donate it to a local food bank or homeless shelter to help those in need.
5 Reduce the amount of waste produced
After more than a year of virtual events, attendees are more tech-savvy than ever and used to digital communications. So share all communications digitally and avoid printing unless necessary, or use recycled paper when needed. Goodies also aren’t always a good thing. Promotional items are too often left unused or thrown away after events. Biodegradable or reusable options are plentiful nowadays and are sure to leave a better impression on attendees.
6 Offset any unavoidable carbon emissions
To make your event carbon-neutral, offsetting emissions after your event is the easiest way to comply. Carbon offsetting is a process that allows you and your company to invest in environmental projects in developing countries to balance out your carbon footprint. And there are so many projects to invest in! Many companies are now selecting projects in line with their core competencies and values. From sustainable agriculture to better schools to protecting the rainforest - there’s always a project that is right for you.
▋ About CWT Meetings & Events
CWT Meetings & Events (M&E) is an award winning global corporate events management service. Representing all industry sectors, CWT M&E delivers comprehensive live, virtual and hybrid event solutions for thousands of customers every year. Ranging from end to end productions of some of the world's largest and complex global conferences, through to intimate national teambuilding experiences.
关注中航嘉信微信公众平台，
完美旅程由此开始！
