2024年9月19日，明尼阿波利斯讯 – 全球商务旅行和会议活动价格在经历了近几年来的大幅上涨后，似乎正趋于平稳。根据CWT和全球首屈一指的商务旅行和会议行业组织——全球商务旅行协会（GBTA）发布的2025年度《全球商务旅行价格趋势》显示，尽管差旅成本将持续上涨，但增速将在2024年与2025年显著放缓。
该报告采用了Avrio Institute的评估模型，并以CWT与GBTA双方所提供的已做匿名处理的真实数据并结合了行业公开信息建立了报告统计模型。
数据来源：CWT以及全球商务旅行协会(GBTA)联合发布的2025年度《商务旅行价格趋势》报告（注：报告与本新闻稿所提及的价格单位均为美元）
“尽管过去几年商旅成本波动显著，但根据最新数据显示，未来一段时间，价格将迎来一个相对稳定的时期”，CWT总裁兼首席执行官Patrick Andersen先生说道：“预计未来12至18个月的定价环境将相对平稳，这将有助于企业更好地进行预算规划和成本管理。然而，价格的稳定局面仍是脆弱的。我们建议客户持续关注地缘政治、通胀压力和ESG（环境、社会和治理）等问题。”
GBTA首席执行官Suzanne Neufang女士补充道：“正如本研究报告所概述的，尽管差旅成本将会进入相对平稳的时期，但企业仍需对受全球趋势影响而不断变化的定价动态保持关注。展望未来，成本管理与可持续性、行业创新与变化应对之间也应继续保持平衡。我们的目标是提供这样的洞察力，帮助买家、供应商、中介机构和财务主管持续了解、评估和调整他们的差旅战略。”
2023年，全球商务旅行预订航班的平均票价（ATP）为688美元，较2022年略微下降了1.6%。
与全球其他地区相比，欧洲、中东和非洲（EMEA）地区2023年的ATP最高，为785美元。北美（NORAM）地区增速最快，2023年ATP上升4.3%，达到777美元。而亚太（APAC）地区的ATP在经历了2022年的急速上涨后，2023年下滑7%，降至488美元。
全球航班需求依然强劲。根据国际航空运输协会（IATA）的预测，预计2024年的航空旅客将达到创纪录的50亿人次，超过2019年45亿人次的峰值。与此同时，受到供应链问题的制约，例如飞机生产问题和交付延误等，以及航空公司对其盈利状态的持续关注，也将使得航班价格持续保持高位。
预测显示，2024年全球ATP将进一步上升1.9%，达到701美元，2025年将上升0.6%，达到705美元。预计2024年北美（NORAM）地区的ATP增长率在所有地区中最高，同比增长3.5%，达到804美元，2025年将上涨0.5%，达到808美元。拉丁美洲（LATAM）地区的2024年ATP预计将增长2.6%，达到673美元，2025年将增长1.6%，达到684美元。
受到地区通胀压力影响，2024年欧洲、中东和非洲（EMEA）地区ATP将略微上升1.5%，达到797美元，2025年将上升1.4%，达到808美元。随着亚太（APAC）地区区域内旅行的持续增加，预计2024年和2025年的旅客平均票价将分别上涨2.3%和1.6%，达到677美元和688美元。
经历了2022年大幅上涨30%之后，2023年全球平均每日房价（ADR）上涨3.9%，达到158美元。与全球其他地区相比，拉丁美洲（LATAM）地区2023年的ADR涨幅最大，增长10.7%，达到93美元。亚太（APAC）地区紧随其后，ADR增长7.4%，达到131美元。
一些市场的酒店入住率已恢复至疫情前的水平，同时，会议活动以及团体差旅也带来了收益。然而，新酒店的供应仍然不足。上述因素将导致现有酒店价格的持续上涨，预计2024年全球ADR将上升2.5%，达到162美元，2025年进一步上升1.9%，达到165美元。
受地区各国健康问题、区域旅行需求以及广泛的通货膨胀影响，预计2024年拉丁美洲（LATAM）地区的平均房价将同比增长9.7%，达到102美元，2025年将上升7.8%，达到110美元。2024年，亚太（APAC）地区的ADR增长率预计将趋于缓和，增长3.8%，达到136美元，2025年增长2.2%，达到139美元。随着休闲旅行的需求下降，预计欧洲、中东和非洲（EMEA）地区和北美（NORAM）地区的ADR增幅较小。
随着各汽车租赁公司提供越来越多的服务，包括机场/火车站接送和单程城际接送服务，以及购买和运营汽车的成本逐步降低，车队需求趋于稳定，供应商正致力于控制价格，以刺激租车需求。
2023年，国际租车价格上涨3%，达到单日44.30美元。拉丁美洲（LATAM）地区涨幅最为明显，价格上涨14.2%，达到单日35.30美元。北美（NORAM）地区以及欧洲、中东和非洲（EMEA）地区涨幅较小，租车价格分别上涨1.3%和2.5%，达到单日55.60美元和每日48.80美元。
展望未来，预计2024年全球租车价格增长可能有所放缓，增幅为2.5%，日均租车价格为45.40美元。2025年全球租车价格将增长2.4%，日均租车价格升至46.50美元。地区方面，预计拉丁美洲（LATAM）地区的租车价格将大幅增长，2024年和2025年分别上涨11%和7.9%。与之相反的是亚太（APAC）地区，该地区的租车价格呈下降趋势，预计2024年下降6.8%，2025年进一步下降3.4%。
新冠疫情后，会议与活动行业强劲反弹，企业对于线下会议的需求激增。2023年，每位参会人员的日均费用由2022年的160美元降至155美元，降幅为3.1%。导致下降的主要原因是会议活动类型的转变。为了更有效地管理预算，许多企业偏向选择规模较小、更注重业务本身的会议形式，通常不包含成本较高的激励和奖励旅行等。这种对成本控制的关注，包括选择性价比更高的会务场地和目的地，很大程度上帮助抵消了住宿和餐饮价格的上涨。
预计2024年每位参会人员的日均费用将增至162美元，较之2023年上升4.5%，2025年将持续增长4.3%，达到169美元。未来的价格上升趋势反映了会议活动行业的持续复苏，以及企业对大型、复杂线下会议活动需求的不断增长。由于成本的持续上升，如果组织者希望将价格保持在合理水平，建议以12个月的规划周期来布局，与此同时，整合差旅和会议活动支出可以为买家在价格谈判时提供更多筹码。
为了帮助企业更好地了解未来的价格趋势对差旅预算产生的影响，CWT根据报告中的数据创建了预测计算器。该工具将帮助企业更直观地了解并量化机票、酒店、地面交通和会议活动等方面的价格趋势，以及对企业差旅项目产生的影响。根据不同企业的差旅模式和目标，预测计算器将利用预测模型为企业量身定制个性化差旅支出评估。
为庆祝《全球商务旅行价格趋势》发行十周年，CWT和GBTA还将在未来几周内联合发布特别增刊。
增刊展望了从现在开始到2040年商务旅行的三种潜在发展趋势——标准、繁荣和萧条。报告预测了科技进步、人口变化、可持续发展压力和地缘政治动荡等关键趋势将如何在三种不同的发展趋势中影响商务旅行的发展、管理和体验方式。此外还将提供应对这些变化的战略建议，帮助企业适应不断变化的商务旅行环境中的可能遇到的新挑战和机遇。
本报告中的数据基于从2018年至今的7500多万次售票航班、1.35多亿酒店客房预订和约3500多万次车辆租赁的数据。预测基于计量经济学和统计模型，特别是Avrio研究所开发的ARIMA模型。CWT人员和市场研究人员提供了深入见解。这一详尽的分析捕捉了不断变化的趋势，并为2024年和2025年提供前瞻性的见解。
欢迎参加2024年11月5日星期二（欧洲中部时间下午2:00-2:45），在GBTA年会（哥本哈根贝拉中心）的研讨上，了解更多有关2025年全球商务旅行价格预测以及2024年和2025年未来趋势的信息。
全球商务旅行协会（GBTA）是全球首屈一指的商务旅行和会议行业组织，总部位于华盛顿特区，业务遍及六大洲。GBTA及其8,000多名会员管理着价值1.48万亿美元的全球商务旅行和会议行业，并为其代言。GBTA和GBTA基金会为不断壮大的全球网络提供世界一流的培训、活动、研究、宣传和媒体内容。该网络由28,000多名旅游专业人士和125,000多名活跃联系人组成。
Avrio研究所帮助企业首席执行官和全球高管团队了解技术和经济变革将如何影响他们各自的行业、公司和业务模式。Avrio研究所与不同的公司合作，从初创公司到财富100强巨头，涉及科技、金融、娱乐、医疗保健、工业、媒体和广告等行业。在Shawn DuBravac博士的领导下，Avrio研究所帮助客户辨别技术、经济和行业趋势，以及全球范围正在发生的变革。
Global business travel and events costs moderating in 2024, with continued modest increases in 2025
MINNEAPOLIS, 19 September 2024 – Global business travel and events prices appear to be moderating following the dramatic increases seen in recent years. The 2025 Global Business Travel Forecast, published today by CWT, the business travel and meetings specialist, and the Global Business Travel Association (GBTA), the world’s largest business travel trade organization, reveals that while costs will continue to rise, the pace of these increases will be notably slower through 2024 and into 2025.
This reflects a stabilization in market conditions and a more balanced growth trajectory, according to the report, which uses anonymized data generated by CWT and GBTA, with publicly available industry information, and econometric and statistical modelling developed by the Avrio Institute.
Source: CWT/GBTA 2025 Annual Global Business Travel Forecast (all pricing detailed within the report and this release is $ USD)
"While the past few years have seen significant volatility in travel costs, our latest data suggests a period of relative stability is on the horizon," said Patrick Andersen, CWT's President & Chief Executive Officer. "Businesses can expect to navigate a more predictable pricing environment through 2024 and 2025, allowing for better budget planning and cost management. However, price regularity is fragile. The focus on geopolitical factors, inflationary pressures and ESG concerns remains critical."
Suzanne Neufang, CEO of GBTA, added, "The research shows that while a more stable period for travel costs is likely, businesses should remain vigilant to evolving pricing dynamics influenced by global trends. The next few years will require a strategic approach that balances cost management with sustainability, innovation, and responsiveness to market changes. At GBTA, our goal is to empower travel buyers and suppliers with the knowledge they need to adapt their strategies effectively in this shifting landscape."
In 2023, the global average ticket price (ATP) was $688, representing a slight decline of -1.6% from the previous year.
Europe, Middle East, and Africa (EMEA) recorded an ATP of $785 last year, the highest of any region. North America (NORAM) was the region that saw the steepest growth rate, with the ATP climbing +4.3% to $777. Conversely, the ATP in Asia-Pacific (APAC) slumped -7% in 2023 to $488, following a meteoric post-pandemic rise the year before.
Demand for flights remains strong globally. A record 5 billion air passengers are expected in 2024, according to IATA, surpassing the 4.5 billion peak in 2019. Meanwhile supply chain constraints such as aircraft production issues and delays, as well as a focus on profitability, will also keep prices high.
The forecast indicates global ATP will increase to $701 (+1.9%) in 2024 and $705 (+0.6%) in 2025. NORAM is expected to record the sharpest increase globally this year with the ATP reaching $804 (+3.5%), followed by $808 (+0.5%) in 2025. The ATP in Latin America (LATAM) is forecast to climb to $673 (+2.6%) in 2024, and $684 (+1.6%) in 2025.
In EMEA, the ATP is projected to increase to $797 (+1.5%) in 2024 and $808 (+1.4%) in 2025, reflecting moderate growth amidst inflationary pressures. For Asia-Pacific (APAC), the ATP is expected to rise to $677 (+2.3%) in 2024, and to $688 (+1.6%) in 2025 as the region continues to ramp up intra-regional travel.
The global average daily room rate (ADR) rose +3.9% in 2023 to $158, after a+30% rise in 2022. LATAM saw the biggest pricing gains in 2023, with the ADR increasing +10.7% to $93. APAC was not far behind, recording an ADR increase of +7.4% to $131.
Occupancy levels recovered to pre-pandemic levels in some markets, while the benefits from group business travel for meetings and events. However, there is still a lack of new hotel supply. These factors will continue to support elevated prices, with the global ADR forecast to +2.5% to $162 in 2024 and a further +1.9% to $165 in 2025.
ADRs in LATAM are projected to climb to $102 (+9.7%) in 2024 and $110 (+7.8%) in 2025, owing to various factors including healthy domestic and intraregional travel demand and broader inflation trends in the region. The ADR growth in APAC is expected to cool, reaching $136 (+3.8%) this year and $139 (+2.2%) next year. Smaller increases are anticipated in EMEA and NORAM as leisure demand softens.
Car rental companies are offering greater versatility, including airport and railway transfers, as well as one-way intercity transfers. Meanwhile, the cost of buying and operating cars is easing, and fleet concerns have stabilized, so suppliers are keeping rates in check, to stimulate demand
Global car rental prices rose +3% to $44.30 per day in 2023. LATAM saw the most pronounced increase, with prices shooting up +14.2% to an average of $35.30 per day. NORAM and EMEA saw more modest increases, with prices rising to $55.60 per day (+1.3%) and $48.80 per day (+2.5%), respectively.
Looking ahead, global price growth in 2024 will likely be tempered, slowing to +2.5%, with an average daily rate of $45.40.A similar growth rate of +2.4% is predicted for global rates in 2025, with prices rising to $46.50. LATAM is forecast to continue seeing sharp price gains of +11% in 2024 and +7.9% in 2025. On the flipside, APAC car rental rates are trending downwards, with prices expected to drop significantly by -6.8% in 2024, followed by a further -3.4% reduction in 2025.
The meetings and events sector has rebounded strongly post-pandemic, with heightened demand for in-person engagements. In 2023, the average daily cost per attendee fell to $155, down from $160 in 2022, representing a -3.1% decline. This decrease can be attributed to a shift in types of meetings being held. Many organizations opted for smaller, more business-focused meetings, often without costly incentive components, to manage budgets more effectively. This focus on cost control, including selecting more affordable venues and destinations, helped offset rising accommodation and F&B prices.
Looking forward, the average daily cost per attendee is projected to increase to $162 in 2024, a +4.5% rise from 2023, and to approximately $169 in 2025, an additional +4.3% increase. This upward trend reflects the sector's continued recovery and growing appetite for larger and more complex in-person events. As organizations anticipate rising costs, they are advised to plan with a 12-month horizon and consolidate travel and meetings spend to enhance negotiating leverage.
Helping companies assess the impact
on their business travel spen
To help businesses better understand how these price changes might impact their travel budgets, CWT has created a Forecast Calculator based on data from the report. The tool allows organizations to visualize and quantify how predicted price fluctuations across airfares, hotel rates, ground transportation, and meeting costs might influence their individual travel programs. Leveraging forecast projections, the Forecast Calculator provides a personalized assessment of travel spend, tailored to each organization’s unique travel patterns and objectives.
/
Marking a decade of insights
To commemorate this 10th edition of the Global Business Travel Forecast, CWT and GBTA have also produced a special supplement to the report, which will be released in the coming weeks.
The supplement envisions three potential trajectories for the future of business travel—Base, Boom, and Bust—between now and 2040. It predicts how key megatrends such as technological advancements, demographic shifts, sustainability pressures, and geopolitical volatility, will shape the way in which business travel is viewed, managed, and experienced in these three distinct scenarios. It also provides strategic recommendations for navigating these changes, emphasizing how organizations can adapt to emerging challenges and opportunities in the evolving business travel landscape.
About the 2025 Global Business Travel Forecast
The insights in this report are derived from a comprehensive analysis of over 75 million ticketed flights, more than 135 million hotel room night bookings, and approximately 35 million car rentals, covering data from 2018 through the present. Projections are informed by advanced econometric and statistical models, including ARIMA models developed by the Avrio Institute, along with expert analysis from CWT and GBTA personnel. This detailed analysis captures evolving trends and offers forward-looking insights for 2024 and 2025.
For a deeper dive into the trends and forecasts outlined in the report, join us for an educational session at GBTA Convention 2024 (Bella Center, Copenhagen) on Tuesday, November 5, 2024 (2:00 - 2:45 PM CEST).
The Global Business Travel Association (GBTA [gbta.org]) is the world’s premiere business travel and meetings trade organization headquartered in the Washington, D.C. area and serving stakeholders across six continents. GBTA and its 8,000+ members represent and advocate for the $1.48 trillion global travel business and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts.
▋ About Avrio Institute
Avrio Institute helps CxOs and global executive teams understand how technological and economic shifts will impact their respective industries, companies, and business models. Avrio Institute works with a diverse group of companies - from scrappy start-ups to Fortune 100 giants - across technology, financial, entertainment, healthcare, industrial, media and advertising industries. Led by Dr. Shawn DuBravac, Avrio Institute helps clients discern technological, economic, and industry trends and transformations as they unfold.
关注中航嘉信微信公众平台，
完美旅程由此开始！
