2024语言服务创新发展国际（厦门）论坛将于2024年11月8日平行举办两场工作坊，“【工作坊-1】全球营销大师班：LSP领导者国际营销与销售”便是其中之一。
工作坊-1 介绍
本工作坊专为较大型翻译、本地化公司和语言科技公司的高层管理人员、资深经理以及销售和市场团队量身打造，旨在激发企业的全球发展潜力。工作坊将为您提供实用的战略洞见，帮助您的企业走向全球，通过深度剖析买家画像，结合战略性公关和媒体资源，助力国际市场拓展。
在这一天中，您将学习如何有效地在全球范围内招聘和管理销售团队，如何在新市场中发现并吸引客户，并充分利用LinkedIn进行全球客户拓展。我们还将深入探讨如何根据不同的买家画像精准调整销售和营销信息，确保您在每个市场都能与目标客户产生共鸣。
通过实际案例和成功经验的分享，您将学会如何运用媒体渠道和行业影响力，打造强有力的品牌形象，吸引潜在客户，提升品牌知名度。工作坊将聚焦解决常见的销售挑战，如有限的团队资源和客户期望管理，赋能您的企业在全球范围内实现稳健增长。
不要错过这一难得的机会，运用战略营销、精准客户定位和国际销售技巧，全面提升您的企业竞争力，迈向行业全球领导者的巅峰！
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Global Growth Mastery: A One-Day Workshop on International Marketing and Sales for LSP Leaders
Unlock your global potential at our exclusive one-day workshop in Xiamen, specifically designed for C-level executives, senior managers, and sales and marketing teams of larger Language Service Providers (LSPs). This workshop will provide actionable insights on how to take your business global, combining the power of understanding buyer personas and leveraging strategic PR and media to drive international growth.
Throughout the day, you will discover how to effectively hire and manage salespeople across different countries, find and engage customers in new regions, and utilize LinkedIn for global outreach. The workshop will also cover how to tailor your sales and marketing messages to resonate with diverse buyer personas, ensuring you connect with the right customers in each market.
Drawing from proven methodologies, including case studies and real-world examples, you’ll learn how to use media channels and thought leadership to create a compelling brand presence that attracts inbound sales. Focusing on overcoming common challenges like limited sales team resources and managing customer expectations, this workshop will empower you with the tools and strategies to expand your business globally.
Don't miss this opportunity to transform your business, harnessing the power of strategic marketing, customer profiling, and international sales techniques to become a global leader in your industry!
讲师介绍
“
约瑟夫·库博夫斯基
Josef Kubovsky
”
讲师
约瑟夫·库博夫斯基 (Josef Kubovsky) 是 Nimdzi Insights 的首席执行官，这是一家专注于语言服务行业的知名咨询与市场调研公司。
约瑟夫在语言服务行业拥有超过20年的丰富经验，他的职业生涯始于一家区域性翻译公司的销售经理职位，随后晋升为分公司经理，并逐渐在国际多语言供应商（MLV）中担任更高级的管理职位。最终，他成为一家知名语言技术公司的全球销售主管，领导着全球销售团队。在他职业生涯的各个阶段，约瑟夫积累了深厚的业务敏锐度，尤其是在语言、技术、全球销售和业务开发方面。他以战略远见和专业洞察力著称，善于引领组织进行转型变革，并为全球客户成功交付了众多重要项目。
目前，作为Nimdzi Insights的首席执行官，约瑟夫结合了他的语言、技术和销售专长，帮助客户实现业务卓越与增长。他在领导团队、制定销售战略和推动国际市场拓展方面表现出色，并为众多全球客户提供了定制化的咨询服务，帮助他们在快速变化的全球市场中保持竞争力。
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Josef Kubovsky serves as the CEO of Nimdzi Insights, a prominent consulting and market research firm specializing in the language services industry.
With a background in language technology, localization strategy, and international business development, Josef brings over 20 years of experience, driving growth and innovation in the sector.
He is renowned for his strategic vision and expertise in guiding organizations through transformative processes and has successfully led numerous projects for global clients. Passionate about using technology to solve complex challenges, Josef is dedicated to helping businesses navigate the evolving landscape of language services.
工作坊安排
机会难得，名额有限，报名从速！
阅读更多会议相关内容：
2024语言服务创新发展国际（厦门）论坛暨翻译服务委员会2024年会（一号通知）
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