2021年11月1日 - 保乐力加全球旅游零售（PR GTR）宣布与长期合作伙伴深圳免税集团（SZDF）开设首家跨品类精品店-“品威赏邑馆”。精品店坐落于海南北部的海口观澜湖全新综合购物中心的免税城。
此家新店开业是保乐力加继2021年初在中免集团海棠湾免税店开设首家马爹利精品店之后的又一里程碑，标志着集团在海南的进一步扩张。作为保乐力加在旅游零售领域的首家跨品类精品店，该店提供更多选择: 从马爹利到苏格兰威士忌，购物者可尽情挑选，迎合了消费者跨品类购物和一次性最大限度购物的潮流。
精品店位于海南观澜湖度假区，
为购物者提供马爹利干邑的标志性系列
和保乐力加珍稀陈酿威士忌系列。
除了在高端品类中销量和价值均排第一的干邑品牌（IWSR 2020）马爹利的全线产品，该精品店还销售百龄坛、芝华士和皇家礼炮苏格兰威士忌，以及格兰威特和秘藏斯佩塞系列麦芽威士忌。游客还能购买到珍稀的威士忌，包括卓越非凡的皇家礼炮52年和格兰威特50年，更有首次引入中国免税店的卡普多尼克全系列产品。
精品店彰显了保乐力加全球旅游零售致力于在渠道内创新并不断重新定义零售体验的精神。店内设有夺人眼球的一体化展销屏幕，营造出一种引人入胜的交互式购物环境；人工智能大使带领购物者沉浸在马爹利的世界中；店内品酒吧台，为顾客提供纯饮和鸡尾酒的方式品尝明星产品。
精品店秉承集团“好时光，好地方”的承诺，将创新和可持续性相结合。保乐力加全球旅游零售采用数字化营销柜体实现店内数字化，从而通过整体模块化的形式减少碳排放——避免了拆卸和更换销售柜体或销售网点材料，实现店内数字信息的实时更新。
保乐力加全球旅游零售市场营销副总裁，张晴艳女士Liya Zhang就开业典礼表示：
“这家精品店是保乐力加的里程碑，也是我们在全球旅游零售业增长的里程碑。它不仅是我们首家免税渠道的跨品类精品店，也为我们提供了另一个机遇，让购物者感受到我们对未来零售的愿景——数字化赋能的零售剧院，让游客完全沉浸在购物体验中。”
保乐力加全球旅游零售北亚总经理，范墨希先生Simon Van Moppes谈到了海南对品牌的重要性：
“一年半前，葡萄酒和烈酒在海南还无法免税销售。如今我们迎来这独特机遇，虽然在新的地方从零开始，但这里已有成熟的购物者和消费者。我们的消费者调查显示，70%的中国游客期望从零售体验中获得更激动人心的特色服务和数字化服务，因此这一环境为我们提供了良好机会去加速市场推广和零售创新计划的落实。这其中就包括跨品类精品店的推出。”
“我们是保乐力加全球旅游零售的长期伙伴，这也是我们首次试点合作，我们很高兴能带给消费者这一数字化购物体验。能在我们的观澜湖度假区设立首家跨品类精品店让我们倍感自豪，我们对此门店的成功充满信心。”
于10月29日开业的“品威赏邑馆”标志着保乐力加全球旅游零售与长期合作伙伴深圳免税集团的首次试点合作。为庆祝这一时刻，保乐力加全球旅游零售与深圳免税集团的代表共同出席了精品店开业典礼的剪彩仪式。
精品店地址：海南省海口市龙华区羊山大道39号, 深圳免税海口观澜湖免税城 5号楼1层
PERNOD RICARD UNVEILS FIRST-EVER PORTFOLIO BOUTIQUE
WITH SHENZHEN DUTY FREE
DFE reporting from Hainan, 1 November 2021 – Pernod Ricard Global Travel Retail (PR GTR) announces the opening of its first portfolio boutique in duty free with long-time partner Shenzhen Duty Free (SZDF), operating in Mission Hills, SZDF’s new shopping complex located in Haikou, north Hainan.
The opening marks another milestone in the expansion of Pernod Ricard’s spansence in Hainan following the opening of the first Martell boutique in duty free at CDFG Haitang Bay early 2021. As Pernod Ricard’s first portfolio boutique in travel retail, it offers shoppers the opportunity to choose from the Martell and scotch whisky ranges, addressing consumer trends of cross-category purchasing and maximising basket size.
The boutique located in Hainan’s Mission Hills Resort spansents shoppers with the iconic range of Martell Cognac and rare and aged whiskies from the Pernod Ricard portfolio
Alongside the full Martell range, the number one Cognac in the Prestige category in both volume and value (IWSR 2020), the boutique’s offering includes Ballantine’s, Chivas Regal and Royal Salute scotch whiskies, as well as Malts from The Glenlivet and Secret Speyside ranges. Travellers can also purchase rare whiskies including the exceptional Royal Salute 52 year-old and The Glenlivet 50 year-old, and choose from the full Caperdonich range, introduced to China’s duty free market for the very first time.
Reflecting PR GTR’s commitment to innovate within the channel and continuously re-define the retail experience, store features include eye-catching integrated merchandising screens creating an interactive and engaging shopping environment, the AI ambassador immersing shoppers into the world of Martell, and a tasting bar to sample star-products neat and within cocktail serves.
True to the Group’s ‘Good Times From a Good Place’ commitments, the store combines innovation and sustainability. PR GTR’s approach to instore digitalisation with digital merchandising units reduces carbon emissions thanks to total modularisation – spanventing the need to remove and replace merchandising units or POS materials and instead, allowing for real time in-store digital updates.
Commenting on the opening, Liya Zhang, VP Marketing, PR GTR said: “This boutique respansents a milestone for Pernod Ricard and our growth in global travel retail. It is not only our first portfolio boutique in duty free, but also another opportunity for us to bring our vision of the future of retail to shoppers – retail theatre powered by digital, immersing travellers in every aspect of the shopping experience.”
Simon Van Moppes, North Asia General Manager, PR GTR addresses the importance of Hainan for the brand: “If we go back a year and a half, wines and spirits were not being sold duty free in Hainan. We've had a unique opportunity to start from scratch in a new location with a fantastic set of mature shoppers and consumers. Our surveys show that 70% of Chinese travellers expect more exciting features and digital services from their retail experiences, so this environment has provided the opportunity for us to accelerate our market introduction and retail innovation plans, including the unveiling of our first duty free portfolio boutique with Shenzhen Duty Free at Mission Hills.”
Jiangwei You, Chairman of SZDF Group reflected: “As part of our long-standing partnership and first-time collaboration with Pernod Ricard GTR we are excited to bring a digital shopping experience to consumers. We are incredibly proud to house the first portfolio boutique in our Mission Hills Resort and are very confident in the success of the store.”
The Hainan boutique’s opening on Friday 29th of October marked PR GTR’s first collaboration with long-standing partner SZDF. To celebrate the occasion, respansentatives from PR GTR and SZDF attended a ribbon cutting at the store’s opening ceremony.
The store is located on the first floor in block 5, TIMESDF Haikou Mission Hills Duty Free Town.
Full store address: 39 Yangshan Dadao, Longhua District, Haikou City, Hainan
Opening hours: 10:00 – 21:30 seven days a week
DFE Editing Team @ Hainan
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