【转载】迪奥携手中免 “为爱觉醒” 快闪店在三亚国际免税城亮相

Parfums Christian Dior （迪奥香氛）与中免集团合作，在海棠湾三亚国际免税城推出以“为爱觉醒”为主题的独家快闪店。

（快闪店标志着迪奥回归中免购物中心中庭区域，并展示 Miss Dior 香水）

该快闪店于10月2日推出并持续到月底，重点介绍了焕然一新的 Miss Dior 香水以及独家 Dior 护肤和彩妆体验。快闪店为全球重新推出 Miss Dior 香水带来了亮点。装饰着繁花的快闪店，为中免购物中心中庭空间带来了更加明亮和色彩丰富的感觉，并邀请购物者探索 Dior Beauty 的精华。

空间内有一个巨大的 Miss Dior 香水瓶，顶部的一个超大蝴蝶结，是新款 Miss Dior 香水的关键设计细节。

场地中的屏幕动画展示了迪奥在香水、护肤和彩妆方面的所有畅销产品。在香氛区，顾客受邀体验全新的迪奥小姐花漾淡香氛，该香水在店内限量发行并有编号。

顾客还可以使用 Dior Prestige 产品享受个性化的护肤咨询和手部按摩，特别是迪奥玫瑰小粉钻精华。抗衰老精华液可强力修复肌肤并显着恢复肌肤活力，仅在中免购物中心快闪店有售。

10月9日至17日，顾客可以欣赏 Dior Beauty 现场秀，展示了如何打造两种Dior标志性妆容。此外，他们还可以使用 Dior 皮肤扫描仪进行十分钟深入的护肤诊断。这次体验以购买时赠送的礼物和迪奥小姐的花田游戏作为结束，让购物者有机会赢取可定制的迪奥小姐笔记本和其他独家礼物。

快闪店于 10 月 9 日正式开幕。迪奥和中免集团的主要高管出席了优雅的开幕式。中国女演员、迪奥中国挚友袁冰妍出席开幕式，中国 KOL Nikki Min也向她的千万社交媒体粉丝直播，带领观众虚拟参观了快闪店，突出了不同的体验并展示了 Dior 的畅销产品。

（KOL Nikki Min 向她的1000万粉丝直播了正式开幕式）

（从左至右）Parfums Christian Dior 旅游零售中国区高级总监Lynn Chen；Parfums Christian Dior 旅游零售中国及日本区副总裁Olivier Salmon；迪奥中国品牌挚友袁冰妍；中国旅游集团中免股份有限公司副总经理高绪江；和中国旅游集团中免股份有限公司采购中心香化商品部总经理王焱出席了剪彩仪式。

快闪店彰显了迪奥与全球销量第一的零售商中免集团长期合作的实力。迪奥对中免购物中心中庭的年度收购，持续展示了一流的零售体验，突显了该品牌在海南免税店的雄心。

（迪奥与中免集团的年度快闪店合作证明了其对海南免税店的雄心和愿景）

迪奥旅游零售中国和日本副总裁 Olivier Salmon 在评论合作伙伴关系时说：“我们很荣幸能与中国免税集团一起回到海棠湾举办一年一度的聚会，我们的迪奥快闪店展示了全新迪奥小姐香水。

“在疫情时期，我们很高兴能够带来一些快乐和爱，重新吸引海棠湾的顾客。从出色的快闪店设计到激动人心的客户互动，再到完整的Dior 美妆体验，我们正在呈现一个盛开鲜花的快闪店，让海棠湾的顾客如痴如醉。”

中免集团 Grace Wang 补充说：“我们很高兴欢迎新的迪奥快闪店来到三亚国际免税城。这证明了迪奥与中国免税集团之间的良好合作关系。迪奥通过将讲故事、美容体验和令人难以置信的卓越品质相结合，再次为我们的客户带来非凡的品牌体验。”

迪奥小姐创立于 1947 年，其诞生是出于重新赋予战后女性生活魅力的愿望。清新的EDP香水是一款由 Dior 内部调香师 François Demachy 调制的明亮花香。

这款香水带来非凡的「花中皇后」玫瑰，与铃兰、杏色牡丹、鸢尾和木质基调相平衡。这款香水是作为“千花”的嗅觉模仿而开发的，这是一种具有独特装饰花卉图案的玻璃工艺。

香水瓶采用全新手工制作的时装蝴蝶结，系在瓶颈上。提花织带由超过 396 根线制成，每厘米有 12,000 针。面料以点画风格的无数粉彩花朵为特色，香水瓶刻着精致的千鸟格图案。

这款重新推出的香水得到了由迪奥全球品牌大使娜塔莉-波特曼主演、著名电影制作人 Manu Cossu 执导的新宣传片的支持。 影片中展示了娜塔莉-波特曼奔赴自己热爱的一切，拥抱挚爱、拥抱自然、拥抱美丽，引领一场为爱觉醒的旅程。

Wake up for love in Dior Fields: Dior and CDFG launch pop-up in Haitang Bay

（The blooming pop-up marks Dior’s triumphant return to the atrium of the CDF Mall and showcases the relaunched Miss Dior Eau de Parfum）

Parfums Christian Dior has once again partnered with China Duty Free Group (CDFG) in a major activation, this time to unveil the exclusive ‘Wake up for love in Dior Fields’ pop-up at the Sanya International Duty Free Shopping Complex in Haitang Bay.

The pop-up, which was launched on 2 October and runs until the end of the month, highlights the refreshed Miss Dior fragrance alongside an exclusive Dior skincare and makeup experience.

The pop-up shines the light on the global relaunch of the Miss Dior Eau de Parfum. Adorned with wildflowers, the pop-up is a bright, colourful addition to the high-profile atrium space of the CDF Mall and invites shoppers to discover the best of Dior Beauty.

The space features a giant Miss Dior fragrance bottle and is topped with an oversized bow, a key design detail of the new Miss Dior Eau de Parfum.

（Parfums Christian Dior and CDFG are bringing wildflowers to the CDF Mall at Haitang Bay with this latest sumptuous fragrance and beauty pop-up）

The animation showcases all of Dior’s best-selling lines in fragrance, skincare and makeup through a suite of retailtainment experiences. At the fragrance area, customers are invited to discover the new Miss Dior Eau de Parfum scent and rediscover Miss Dior Blooming Bouquet, which is available in a limited and numbered edition at the store.

（The best of Dior Beauty is on show at the animation which highlights Dior’s best-selling makeup and skincare products alongside the new fragrance）

Customers can also enjoy personalised skincare consultations and hand massages using Dior Prestige products, with a special focus on the Prestige Micro Huile de Rose Advanced Serum. The anti-ageing serum intensely repairs and visibly rejuvenates the skin and is exclusively available at the CDF Mall pop-up.

 （Customers can enjoy sensorial skincare treatments, hand massages and skin analysis at the beauty-tech-driven animation space）

From 9-17 October, customers can enjoy Dior Beauty Live Shows, which demonstrates how to achieve two signature Dior makeup looks. In addition, they can experience an in-depth ten-minute skincare diagnosis using the Dior skin scanner. As a final flourish, the experience is concluded with complimentary gifts with purchase and a Miss Dior a flower field game which gives shoppers the chance to win a customisable Miss Dior Notebook among other exclusive gifts.

The pop-up was officially inaugurated on 9 October. 

（Customers can discover and experience the new Miss Dior Eau de Parfum）

The elegant opening ceremony was attended by key executives from Parfums Christian Dior and CDFG. Chinese actress and Dior Friend of House for China Crystal Yuan graced the opening event, which was also livestreamed by Chinese KOL Nikki Min to her ten million social media followers. Min took audiences on a virtual tour of the pop-up, highlighting the different experiences and showcasing Dior’s best-selling lines.

（Dior Friend of House for China Crystal Yuan graced the opening ceremony）

Parfums Christian Dior Travel Retail China Senior Area Director Lynn Chen; Parfums Christian Dior Travel Retail China & Japan Vice President Olivier Salmon; Dior Friend of House for China Crystal Yuan; China Tourism Group Duty Free Corporation Limited Deputy General Manager/CDFG Hainan Operation Center President and CDFG (Sanya) Downtown Duty Free Store Co Secretary of the Party Committee Executive Director Xujiang Gao; and CDFG General Manager of P&C Department Merchandising Division Grace Wang also attended the official ribbon cutting ceremony.

The pop-up underscores the strength of Dior’s long-standing partnership with CDFG, the world’s number one retailer in terms of sales. Dior’s annual takeover of the atrium at the CDF Mall is a consistent showcase of best-in-class retail experience, underlining the brand’s ambition in Hainan duty free.

Commenting on the partnership, Parfums Christian Dior Travel Retail China & Japan Vice President Olivier Salmon said: “Together with China Duty Free Group, we are proud to come back for our annual rendezvous in Haitang Bay, with our Dior pop-up featuring the latest worldwide relaunch of Miss Dior Eau de Parfum.

“In these pandemic times, we are excited to be able to bring some happiness and love, to re-enchant Haitang Bay customers. From the outstanding design of the pop-up to exciting customer interactions and the complete Dior beauty experience, we are spansenting a pop-up blooming with flowers which will mesmerise Haitang Bay customers.”

CDFG General Manager of P&C Department Merchandising Division Grace Wang added, “We are thrilled to welcome the new Dior pop-up to the Sanya International Duty Free Shopping Complex. 

This stands as a testament to the great partnership and collaboration between Dior and China Duty Free Group. Dior once again brings an exceptional brand experience to our clients by combining storytelling, beauty experience and delivering incredible excellence.”

Created in 1947, Miss Dior was born out of a desire to re-enchant the lives of women during the post-war era. The refreshed edp is a luminous floral fragrance created by Dior in-house Perfumer François Demachy.

The fragrance offers extraordinary Centifola Grasse Rose heart notes, balanced with Lily-of-the-Valley, apricot-tinged Peony Accord, Iris and woody base notes. The fragrance was developed as an olfactive mimic of a ‘millefiori’, which is a glasswork technique with distinctive decorative floral patterns.

The fragrance bottle features a new, hand-crafted couture bow, tied around the bottle neck. The jacquard ribbon is made with over 396 threads and has 12,000 stitches at every centimetre. The fabric features a myriad of pastel flowers in a pointillist style, while the flacon features a delicate houndstooth motif engraved in the glass.

The relaunched fragrance is supported by a new campaign film starring Dior global brand ambassador Natalie Portman and directed by renowned film-maker Manu Cossu. The film opens on a vast field of grass where Natalie Portman wakes up among flowers and exspansses the freedom, happiness and beauty and of the new scent.

来源：MoodieDavittReport，Dior Travel Retail