战略思考——在不断变化的全球制造业格局中前行- 大数跨境

韬略集团

2026-01-12

Strategic Sports Managing Director Norman Cheng was recently featured in a live Channel News Asia segment examining the evolving challenges facing Chinese manufacturers operating in an increasingly complex global trade environment.

韬略集团郑董近期在亚洲频道的一档直播节目中亮相，探讨中国制造商在日益复杂的全球贸易环境中面临的不断变化的挑战。

The brief interview was filmed on the factory floor at Strategic Sports’ Vietnam operations, a fitting backdrop for a conversation centered on supply chain resilience and long-term manufacturing strategy. Cheng can be difficult to track down, often moving between Vietnam, Portugal, and Hong Kong within the same week as Strategic continues to expand and rebalance its global production footprint.

这次简短的采访是在韬略越南工厂车间进行的，这一背景恰如其分地为这场聚焦于供应链韧性和长期制造战略的对话提供了平台。随着韬略持续拓展并调整全球生产布局，郑董行踪颇为难觅——他常在一周内往返于越南、葡萄牙和香港之间。

A key focus of the interview was Strategic Sports’ early and deliberate approach to right-shoring manufacturing. As global tariffs and trade pressures intensified in 2025, particularly following multiple rounds of U.S. tariffs targeting Chinese-made goods, many manufacturers were forced into reactive decisions. At Strategic Sports, those conversations began years earlier.

本次访谈的一个重点是韬略早期审慎地评审了给客人提供全球供应链的策略。2025年全球关税与贸易压力持续加剧，尤其是在美国针对中国制造商品实施多轮关税措施后，许多制造商被迫采取被动应对策略。而韬略早在数年前便已启动相关战略讨论。

“Early in 2017, one of our largest clients called and said, ‘we have a challenge,’” Cheng recounts. “We had a brainstorming session on what to do about the incoming U.S. President’s talk about massive tariffs while on the campaign trail.”

“2017 年初，我们最大的客户打来电话说，‘我们遇到了一个问题’，”郑董回忆道。“我们召开了一次头脑风暴会议，讨论如何应对即将上任的美国总统在竞选期间有关大规模关税的言论。”

Rather than relying on trans-shipping or surface-level relocation, Strategic Sports committed to a more substantial shift, moving core manufacturing technologies, tooling, and engineering capability directly into Vietnam. Over the past several years, this approach has resulted in significant expansion of Strategic’ s Vietnam facilities, including increased capacity, deeper technical resources, and broader vertical integration. The objective has remained consistent: maintain quality, consistency, and safety performance while reducing risk and complexity across global supply chains.

韬略并未选择转运或表面化的搬迁方案，而是致力于更实质性的转变，将核心制造技术、模具设备及工程能力直接转移至越南。在过去几年间，这种做法使得公司在越南的设施实现显著的扩张，包括产能提升、技术资源深化以及垂直整合范围扩大。其核心目标始终如一：在维持质量、一致性和安全性能的同时，降低全球供应链的风险与复杂性。

Cheng also shared his optimism about Strategic Sports’ position within the Association of Southeast Asian Nations (ASEAN), a regional economic community comprising ten member countries with a combined population of more than 700 million people. With Vietnam’s participation in multiple free trade agreements, including its agreement with India, Strategic Sports now operates within a broader framework that supports preferential trade access, reduced tariffs, and closer integration with fast-growing global markets. For Cheng, this represents not only a manufacturing advantage, but an opportunity to better support customers as their businesses expand across Asia, Europe, and beyond.

郑董还表达了韬略在东南亚国家联盟（东盟）中地位的乐观展望。东盟是一个由十个成员国组成的区域经济共同体，总人口超过7亿。随着越南参与包括与印度在内的多项自由贸易协定，韬略如今在更广阔的框架下运营，该框架支持优惠贸易准入、减低关税，并促进与快速增长的全球市场的深度融合。对我们而言，这不仅意味着制造优势，更意味着随着客户业务拓展至亚洲、欧洲及更远地区，公司将获得更佳的客户支持机遇。

As Cheng noted in the interview, this model has since become a blueprint for many manufacturers navigating similar challenges. For Strategic Sports, it reflects a long-held belief that durable partnerships, forward planning, and real investment, not shortcuts, are what allow global manufacturing businesses to adapt and continue delivering for their customers.

正如郑董在采访中所指出的，这种模式此后已成为许多面临类似挑战的制造商的行动指南。对于韬略而言，这体现了长期以来的一种信念，即稳固的合作关系、前瞻性的规划以及切实的投资（而非捷径），才是让全球制造企业能够适应环境并持续为客户提供服务的关键所在。