2021年2月18日，位于荷兰阿姆斯特丹的用户行为分析洞察平台Veylinx宣布获200万美元Pre-A轮融资。这一轮由Dutch Founders Fund、Hidde Hoogcarspel、Laurens Groenendijk、Patrick Kerssemakers、Saeed Younesi、Robbert Flipsen、Mitch Barns、Veylinx首席执行官Anouar El Haji、CCO Hein Willemse和CTO Adil Naimi投资。该公司打算利用这些资金在欧洲和美国扩展和发展团队，加快产品开发，并推出一个新平台，称为Veylinx Platform。
Veylinx由Anouar El Haji创建，作为消费者现实行为洞察平台，可以在开发周期的各个阶段围绕新产品和服务回答用户在意的主要业务问题。该系统利用消费者在游戏中拥有真实皮肤的方法来获得消费者的行为洞察力，从而可靠地测量消费者需求。
自2015年12月以来，Veylinx一直在市场研究领域不断努力，主要支持宝洁(P&G)和联合利华(Unilever)等《财富》500强企业，为用户提供在产品开发和举措等方面重大决策的指导。
Veylinx, an Amsterdam, The Netherlands-based behavioral insights platform that uses skin-in-the-game to predict consumer purchase behavior, raised $2m in pre-Series A funding.
The round was led by Dutch Founders Fund, Hidde Hoogcarspel, Laurens Groenendijk, Patrick Kerssemakers, Saeed Younesi, Robbert Flipsen, Mitch Barns, Veylinx CEO Anouar El Haji, CCO Hein Willemse, and CTO Adil Naimi.
The company intends to use the funds to expand and grow teams across Europe and the US, accelerate product development and launch a new platform, called the Veylinx Platform.
Founded by CEO Anouar El Haji, Veylinx provides a realistic behavioral insights platform to answer major business questions surrounding new products and services during all stages of the development cycle. The system obtains behavioral consumer insights using an approach in which consumers have real skin-in-the-game to reliably measure demand.
Since December 2015 Veylinx has been disrupting the world of market research supporting mostly Fortune 500 companies such as Procter & Gamble and Unilever to guide them on major decisions on product developments and initiatives. Besides the fact that Veylinx continues to be applied by academic researchers, Veylinx won a number of industry awards among which the IIeX Insights Innovation Award for its paradigm-shifting approach.
