【每日德鲁克】2026年5月3日

3 May

Global Competitiveness

"Think globally, act locally."

Strategy has to accept a new fundamental. Any institution—and not just businesses—has to measure itself against the standards set by each industry's leaders anyplace in the world. Given the ease and speed at which information travels, every institution in the knowledge society has to be globally competitive, even though most organizations will continue to be local in their activities and markets.

This is because the Internet will keep customers everywhere informed on what is available anywhere in the world, and at what price. E-commerce will create new global channels for commerce and wealth distribution.

Here is an example. An entrepreneur developed a highly successful engineering design firm in Mexico. He complains that one of his toughest jobs is to convince associates and colleagues that the competition is no longer merely Mexican. Even without the physical presence of competitors, the Internet allows customers to stay abreast of global offerings and demand the same quality of designs in Mexico. This executive must convince his associates that the competition faced by the firm is global and the performance of the firm must be compared against global competitors, not just those in Mexico.

5月3日

全球竞争力

“全球思考，本地行动。”

战略必须接受一个新的基本前提：任何机构——不仅是企业——都必须以全球范围内行业领先者的标准来衡量自己。鉴于信息传播的速度与便捷性，知识社会中的每一个机构都必须具备全球竞争力，尽管大多数组织在其活动和市场上仍然是本地化的。

这是因为互联网使全球各地的客户都能了解世界任何地方提供什么产品以及价格如何。电子商务将创造新的全球商业与财富分配渠道。

例如，一位企业家在墨西哥建立了一家非常成功的工程设计公司。他抱怨说，他最困难的工作之一，是让同事们认识到竞争对手不再只是墨西哥本地的。即使竞争对手没有实体存在，互联网也使客户能够了解全球的产品，并要求在墨西哥获得同样质量的设计。这位管理者必须让团队认识到，公司面对的是全球竞争，其绩效必须以全球标准衡量。