The Brandhouse China staff went to the ATLAS offices in Nanshan, Shenzhen for an offline promotion. Posters, banners, coupons, samples, and good spirits were brought up to promote Citric and Anton Berg to hundreds of eager guests.
Showcasing all available products of Anthon berg and Citric Brandhouse offers on the Chinese market channels. Everyone in the Shenzhen Aerospace Science and Technology Square Towers, with its hundreds of offices and thousands of workers, were able to come by and enjoy the beautiful setup and get introduced to the Brandhouse household products with free samples.
The event was well attended with hundreds of new Brandhouse followers joining in and getting a full introduction about the products and tour of the online stores.
Staff was ready to pour juice and entice with chocolate as preparations were finishing up. As the doors opened, and the promotion event was called out in the massive building, it did not take long before groups of office workers started pouring into the lounge to queue up and get their share of offers and curiously inspect the new products.
Sample products were given out to all the guests in exhange for joining our special Brandhouse VIP WeChat group where we will give out weekly updates about new products and great new deals and directly answer inquiries about the products. Additionally, anyone joining the group received a discount coupon for our official TMall and JD store. Many people elected to follow our official store on these channels adding to our growing number of followers.
Despite the difficult circumstances during the current Covid-19 era, turnout was better than expected. A great many people came out and showed great interest in the new products. Especially good feedback was received about Citric for its health benefits. During this health crisis we are all still very keenly aware of the importance of vitamins for our immune system. This high awareness has caused consumers to be on the lookout for healthy products to boost the immune system. We noticed that especially the women asked a lot of questions about the health benefits of drinking juice and the high vitamin-C numbers in Citric, since citric is all-natural oranges with no useless diluting additives.
As the event was coming well underway, Brandhouse staff had to hang on tight as they juggled posters and phones with QR codes to direct all the guests to the Brandhouse store and join the Brandhouse VIP group.
Customers were offered coupons for buying Brandhouse products online and browsed the stores while the beautiful staff wasted no opportunity to explain the products and taking future customers hands in exploring the sprawling Brandhouse online shops.
Stark interest was shown by many of ladies for the cocktail Anthon Berg chocolates which quickly disappeared from the shelves. Plenty of curiosity was shared and happy chattering was heard among the guests as they were going over each product presented. The little chocolate bottles attracted one group of guys also had to go in for a close inspection of each bottle type, showing off their liquor connoisseur skills.
With elegance, charm, finesse and sometimes impressive multitasking QR codes, chocolate bottles, marzipan and personal recommendations were shared widely and thoroughly to everyone who came by the booths.
As the day drew to an end, hundreds of new followers had joined the Brandhouse family, with plenty of new traffic and lots of new customers. As the stockpile emptied out, a relaxed atmosphere descended upon the lounge as a few tired smiles and funny episodes were shared among the staff and the few stragglers who managed to come by as the day was ending.
Overall, the day ended with happy sentiments as there had been even more activity than expected. All samples had been given out, every single coupon scanned, and the VIP group got over a hundred members. So, it was not without merit that the mood among the staff was high as the last samples were given out.
Plenty of interest had been shown for the products and many questions were asked showing that there certainly is plenty of room for more awareness in the Chinese market for special high-quality imported brand such as Anthon Berg and Citric.
Events like this are not only a good way to spread the knowledge of Brandhouse and our types of products, but also an opportunity to invigorate everyone working at Brandhouse through the personal contact with our customers and seeing the keen interest shown for the new products we bring to the Chinese market.
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Brandhouse is excited to bring more and new great products we share in China. We have been proud to promote Anthon Berg since December 2019 and Citric since March 2020. We continuously striving to bring only the best brands for our clients.
We have yet more in store this year. We are extreme excited about launching our campaign for our next up and coming brand Old Jamaica, ginger beer made with authentic Jamaican root ginger that is to be rolled out already by the end of August. From then on, we are finally expanding our Chocolate repertoire with Prodigy, EAT NO EVIL. Not just lovely and creamy chocolate bars, but also environmentally responsible with compostable plastic wrapping and no refined sugar or sweeteners, set to launch in October. Coinciding with this, is our launch of Culmen, unique naturally carbonated water from the Cotopaxi volcano in the Andes mountains. Finally, we are working to bring you the best protein shakes there is with Après, no better replenishment after a workout.
There is plenty in store for the future here at Brandhouse and we thank you all for staying with us and hope you will continue to do so as we will do our best to bring you the best.