由女演员格温妮丝·帕特洛（Gwyneth Paltrow）创立的女装品牌Goop最近聘请了建筑和室内设计公司Rapt Studio在加利福尼亚州圣莫尼卡设计其品牌新办公室。
“位于北好莱坞的Artcrafters的定制接待台欢迎来访者。造型优美，模仿公司名称的挖出形式。由贝利艺术公司（Bayly Art）制造的圆形金属屏风环绕整个房间。弯曲的曲线在较大的建筑瞬间再次出现，并在小巧的家具细节中得到呼应-引导人们穿越办公室并创造出内在流线。柔和，温暖和诱人的调色板同样令人愉悦。
Goop, the women's clothing brand founded by actress Gwyneth Paltrow, recently hired architecture and interior design firm Rapt Studio to design a new office for the brand in Santa Monica, Calif.
"The custom reception desk at Artcrafters in North Hollywood welcomes visitors.It is elegant and imitates the digging out form of the company name.Round metal screens created by Bayly Art surround the room.The curving curve reappears instantly in the larger building and is echoed in the small furniture details that guide people through the office and create an internal circulation.The soft, warm and seductive palette is equally pleasing.
办公室周围的许多空间旨在培养广阔的思维和创造性的发展。这里有一个用于健康创新的产品室和实验室，以及一个时尚和设计工作室，用于探索样式并设计G. Label的新系列。为了满足goop急切的观众需求，新的多平台内容会在照片和视频工作室以及播客录音工作室中捕获。团队内部和团队之间的高度透明性支持开放式沟通和富有成效的协作，最终建立了授权合作关系的文化。
Roll＆Hill的照明功能为办公室提供照明解决方案，这些功能几何，简单，精致。与当地的MASH Studios合作制作了量身定制的工作站，会议室桌子和组合式休息室，而总部位于洛杉矶的Waka Waka则制作了定制的主管桌和一组会议室储藏室。任务和会议室椅子由Vitra提供。
The many Spaces around the office are designed to foster broad thinking and creative development.There is a product room and lab for health innovation, as well as a fashion and design studio for exploring styles and designing new collections of G. Label.To cater to Goop's eager audience, new multi-platform content will be captured in the Photo and Video Studio and the Podcast Recording Studio.A high degree of transparency within and between teams supports open communication and productive collaboration, ultimately creating a culture of empowering partnerships.
Roll&Hill's lighting features provide office lighting solutions that are geometric, simple, and sophisticated.Working with local Mash Studios, the company created customised workstations, conference room tables and modular lounges, while Los Angeles-based Waka Waka created customised executive tables and a set of conference room storage rooms.Tasks and conference room chairs are provided by Vitra.
对活动区域同样重要，但本质上完全不同的是一连串平静的庇护所，这些庇护所为员工提供了寻找私人时刻的机会，以平衡社交，外向的协作工作。行政会议室为领导层提供了一个舒适的聚会空间，展示了记载了goop的历史和发展的品牌商品。瑜伽室为员工和外部从业人员提供锻炼、伸展甚至上课的空间。幽静的休息室，个人电话室以及带sc座的舒适隔间，意味着安静的时间-因为在忙碌时，员工知道生产力需要偶尔的喘息时间。
通过有意的设计，该工作空间可以促进思想互动，并激发植根于清晰和目标的日常体验。它团结了糊涂社区，并允许公司作为思想领袖和文化变革者继续创新。融合了goop的本质和干净、雅致的风格，它迎合了思想，身体和精神，激发了员工不仅工作得好，而且生活也很好。
Equally important to the activity area, but fundamentally different is a series of calm shelters that offer employees the opportunity to find private moments to balance social, outgoing, collaborative work.The executive room provided a comfortable gathering space for the leadership, showcasing branded merchandise that documented Goop's history and growth.The yoga room provides a space for employees and outside practitioners to exercise, stretch and even take classes.Secluded lounges, private phone rooms, and comfortable cubicles with SC seats mean quiet time - because when on the go, employees know productivity requires the occasional respite.
By deliberate design, the workspace promotes an interaction of ideas and stimulates a daily experience rooted in clarity and purpose.It unites the muddled community and allows companies to continue innovating as thought leaders and culture changers.Blending the essence of Goop with a clean, elegant style, it caters to mind, body, and spirit, inspiring employees not only to work well, but to live well as well.
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