2024年11月2日,潍坊市副市长狄波、潍坊市政府办公室一级调研员曹立忠等一行抵达中国农创港广州总部开展调研,中国农创港董事长吴全东、梅艳玲、邓卫青热情陪同。潍坊方同行人员有潍坊商务局党组书记兼局长郭兴平、潍坊商务局办公室主任衣桂林、潍坊市商务局电商产业发展部部长王光琛、秘书夏百成。
On November 2, 2024, Weifang Vice Mayor Di Bo, Weifang Municipal Government Office First-level Researcher Cao Lizhong and others arrived at the Guangzhou headquarters of China Agricultural Innovation Port for research. Wu Quandong, Mei Yanling and Deng Weiqing, Chairman of China Agricultural Innovation Port, warmly accompanied them. Weifang's accompanying personnel included Secretary Xia Baicheng, Weifang Commerce Bureau Party Secretary and Director Guo Xingping, Weifang Commerce Bureau Office Director Yi Guilin, and Weifang Commerce Bureau E-commerce Industry Development Department Director Wang Guangchen.

此次会谈意义重大,聚焦于农创港海外龙城园区、地方产业园外贸集采集销、提升贸易便利化以及潍坊全链条产业带品牌出海等核心内容展开深度研讨。潍坊市领导积极投入讨论,凸显出对这些议题的高度重视,也彰显出对农创港发展模式与业务方向的浓厚兴趣和充分认可。
The meeting was of great significance, focusing on the core contents of the overseas Longcheng Park of the Agricultural Innovation Port, the foreign trade centralized procurement and marketing of the local industrial park, the promotion of trade facilitation, and the overseas expansion of Weifang's full-chain industrial belt brands. The leaders of Weifang City actively participated in the discussion, highlighting the high attention paid to these topics, and also showing their strong interest and full recognition of the development model and business direction of the Agricultural Innovation Port.
在双方深入交流了潍坊跨境电商面临诸多痛点,品牌出海也困难重重。在跨境电商方面,物流成本高、配送时效慢、国际支付风险大等问题,制约着行业发展。而品牌出海过程中,潍坊企业面临着国际知名度低、缺乏海外营销经验、对目标市场文化差异理解不足等难点,导致在国际竞争中处于劣势。人才培养方面,需要更加专业的跨境电商专业人才,以及专业的服务配套。
The two sides had an in-depth exchange of ideas on the many pain points facing Weifang's cross-border e-commerce and the difficulties faced by brands going global. In terms of cross-border e-commerce, problems such as high logistics costs, slow delivery time, and high international payment risks restrict the development of the industry. In the process of brand going global, Weifang companies face difficulties such as low international visibility, lack of overseas marketing experience, and insufficient understanding of cultural differences in the target market, which puts them at a disadvantage in international competition. In terms of talent training, more professional cross-border e-commerce professionals and professional service support are needed.

在此背景下,农创港的特色方案尤为亮眼。农创港深知品牌出海对于潍坊企业的重要性,采用线上线下相结合的创新模式。在线上,搭建了功能强大的跨境电商交易平台,利用大数据分析和精准营销,为潍坊企业精准匹配海外客户,提高获客质量。同时,通过优化平台界面和用户体验,提升交易效率。在线下,针对柬埔寨龙城项目及沙特龙城二期的建材超市等项目,农创港积极布局实体展示和交易中心。在柬埔寨龙城项目中,打造了潍坊特色产品的实体展示馆,让当地客户能够直观感受产品品质;沙特龙城二期的建材超市则将潍坊优质建材产品进行集中展示和销售。这种线上线下结合的模式,打破了线上交易平台无法打通线下交易的制约点,实现了信息与实体的无缝对接,有效提高了交易数量。这种创新模式受到国家高度认可,成为跨境电商领域的成功范例。
In this context, the special plan of Nong Chuang Port is particularly eye-catching. Nong Chuang Port is well aware of the importance of brand expansion to Weifang enterprises, and adopts an innovative model that combines online and offline. Online, it has built a powerful cross-border e-commerce trading platform, using big data analysis and precision marketing to accurately match overseas customers for Weifang enterprises and improve the quality of customer acquisition. At the same time, by optimizing the platform interface and user experience, transaction efficiency is improved. Offline, Nong Chuang Port actively deploys physical display and trading centers for projects such as the Cambodia Dragon City project and the building materials supermarket of Saudi Dragon City Phase II. In the Cambodia Dragon City project, a physical exhibition hall for Weifang's characteristic products was built, allowing local customers to intuitively feel the product quality; the building materials supermarket of Saudi Dragon City Phase II will display and sell Weifang's high-quality building materials products in a centralized manner. This online and offline combination model breaks the constraint point that online trading platforms cannot connect offline transactions, realizes the seamless connection between information and entities, and effectively increases the number of transactions. This innovative model has been highly recognized by the country and has become a successful example in the field of cross-border e-commerce.

展望未来,农创港有着宏伟的发展蓝图。一方面,农创港计划进一步拓展海外市场,将在更多“一带一路”沿线国家和新兴市场国家建立类似的龙城项目,搭建起更广泛的国际销售网络,让潍坊企业的产品能够触达全球更多消费者。另一方面,持续深化线上交易平台建设,加大对新技术的投入。同时,农创港还将加强与潍坊本地产业的融合,基于中国农创港潍坊产业园的属地基础,联合当地出口企业和科研机构,结合山东产业优势,开展跨境电商人才培养和特色产品技术研发,为潍坊跨境电商产业发展提供源源不断的智力支持和技术保障,助力潍坊打造成为具有国际影响力的跨境电商产业高地。
Looking to the future, Nongchuang Port has a grand blueprint for development. On the one hand, Nongchuang Port plans to further expand overseas markets, and will establish similar Longcheng projects in more countries along the “Belt and Road” and emerging market countries, build a broader international sales network, and enable the products of Weifang companies to reach more consumers around the world. On the other hand, continue to deepen the construction of online trading platforms and increase investment in new technologies. At the same time, Nongchuang Port will also strengthen its integration with Weifang's local industries. Based on the territorial basis of China Nongchuang Port Weifang Industrial Park, it will cooperate with local export companies and scientific research institutions, combine Shandong's industrial advantages, and carry out cross-border e-commerce talent training and characteristic product technology research and development, providing a steady stream of intellectual support and technical guarantees for the development of Weifang's cross-border e-commerce industry, and helping Weifang to become a cross-border e-commerce industry highland with international influence.

此次调研,为双方进一步合作筑牢了根基,未来双方携手有望为潍坊跨境电商产业发展注入强劲动力,开启潍坊跨境电商和品牌出海的新篇章。
This investigation has laid a solid foundation for further cooperation between the two parties. In the future, the two parties will work together to inject strong impetus into the development of Weifang's cross-border e-commerce industry and open a new chapter for Weifang's cross-border e-commerce and brand expansion overseas.

农创港-龙城项目
〇“农创港龙城”是在不同国家和地区设立的大型商品展示和销售中心,是一个集实体销售(零售、批发)、线上销售转口贸易和海外仓,当地保税仓/海关监管仓,以及休闲娱乐为一体的综合商业平台;
〇 中国农创港-龙城园区硬件设施包括:实体商品展示交易区、仓储物流、餐饮及公寓、B2B, B2C,B2G等多维度的跨境/在地电子商务等:
〇中国农创港---龙城园区软件服务包括:本地经营主体、工作签证、贸易物流、市场推广、财务服务等。
China Agricultural Innovation Port(China NCG)- Dragon City Project
〇 "China NCG- Dragon City Project" is a large-scale commodity display and sales center established in different countries and regions. It is a comprehensive commercial platform integrating physical sales (retail, wholesale), online sales, re-export trade and overseas warehouses, local bonded warehouses/customs supervision warehouses, and leisure and entertainment.
〇"China NCG- Dragon City Project" facilities include: physical commodity display and trading area, warehousing and logistics, catering and apartments, B2B, B2C, B2G and other multi-dimensional cross-border/local e-commerce, etc.
〇 "China NCG- Dragon City Project" services include: local business entities, work visas, trade logistics, marketing, financial services, etc.

