2025年4月12日，潍坊市政府领导班子一行赴中国保税港集团旗下沙特农创港龙城及8号馆建材超市调研，实地考察中国品牌在中东市场的运营实践，围绕“潍企潍品”出海及深化政企合作展开深度交流。潍坊市市委常委、副市长杨升岩，寿光市市长赵天宝，安丘市市长乔日升等领导带队，中国保税港总经理高福龙、执行董事CEO梅艳玲、农创港董事长助理杨文萱全程陪同。
12 April 2025 – A delegation led by Weifang municipal government officials visited the Saudi Agri-Port Dragon City and No.8 Building Materials Supermarket, operated by China Bonded Port Group, to investigate Chinese brand operations in the Middle East and discuss deepening government-enterprise cooperation for "Weifang enterprises and products" to expand overseas. Deputy Mayor and Standing Committee Member Yang Shengyan, along with Mayors Zhao Tianbao (Shouguang) and Qiao Risheng (Anqiu), headed the visit, accompanied by China Bonded Port’s General Manager Gao Fulong, CEO and Executive Director Ms. Fanny Mei, and Agri-Port’s Chairman Assistant Yang Wenxuan.
实地考察：解码中东市场的“潍坊元素”
On-site Visit: Decoding Weifang's Footprint in the Middle East Market
调研期间，高福龙向考察团详细介绍了两大项目的功能定位与运营模式。作为中国保税港在中东的核心商贸枢纽，沙特农创港龙城聚焦山东特色商品展销，涵盖建材、生鲜、家居等多元品类，8号馆建材超市则以“工厂直销”模式整合国内优质建材资源，精准对接沙特及周边市场的基建与民生需求。考察团走访龙城山东商品展区时，保税港集团CEO梅艳玲特别介绍了潍坊农产品在中东市场的拓展情况：“安丘的洋葱、即食肉类，寿光的蔬菜加工品通过龙城平台已初步打开沙特市场，去年来自沙特的采购商在安丘国际精准采购节上达成多项合作意向，预计今年生鲜冷链出口量将增长30%。”在建材超市，考察团深入了解绿色建材、智能家居等热销品类，高福龙指出，龙城通过“前展后仓”物流模式，将国内供货周期压缩至20天左右，有效降低企业运营成本。
Gao Fulong briefed the delegation on the two projects’ roles as key commercial hubs for Chinese brands in the Middle East. The Dragon City focuses on showcasing Shandong specialties—including building materials, fresh produce, and home goods—while the No.8 Supermarket connects Chinese manufacturers directly to Saudi and regional infrastructure and consumer demands through a "factory-direct" model. During tours of Shandong product zones and the fresh vegetable section, Ms. Fanny Mei highlighted Weifang’s agricultural progress in Saudi Arabia: "Onions and ready-to-eat meats from Anqiu, along with processed vegetables from Shouguang, have gained initial traction via Dragon City. Last year’s Anqiu International Procurement Festival saw significant deals with Saudi buyers, boosting expectations for a 30% increase in cold-chain fresh exports this year." Gao noted that Dragon City’s "front-exhibition, back-warehouse" logistics model has reduced delivery times to around 20 days, cutting costs for enterprises.
座谈交流：凝聚产业出海新共识
Talks Focus on Aligning Industrial Clusters with Middle East Demand
在龙城召开的座谈会上，赵天宝市长高度评价中国保税港在中东市场的布局成果，强调潍坊作为“制造业重镇+农业强市”，动力装备、高端化工、农产品加工等千亿级产业带与中东地区能源开发、基础设施建设及民生消费需求高度契合。他特别提及寿光蔬菜、安丘农产品在国际市场的竞争力，希望保税港发挥国有平台优势，助力潍坊产业带“抱团出海”，成为品牌国际化的“领路人”。
At the Dragon City symposium, Mayor Zhao Tianbao praised China Bonded Port’s Middle East achievements, emphasizing Weifang’s status as a manufacturing and agricultural powerhouse with hundred-billion-yuan industrial clusters—including power equipment, high-end chemicals, and agricultural processing—that align with the region’s energy, infrastructure, and consumer needs. He highlighted Shouguang vegetables and Anqiu agricultural products as competitive global assets, urging the state-owned group to lead Weifang’s collective overseas expansion.
保税港CEO梅艳玲在发言中结合潍坊产业特点提出具体建议：“沙特‘2030愿景’下基建项目密集落地，年建材市场需求超200亿美元，潍坊的绿色建材、铝型材、智能家居等产品与当地需求高度匹配。建议依托8号馆建材超市的本土化供应链，推动山东海化集团等企业的化工建材、山东宝能达集团、山东华建铝业的高端铝材直接对接沙特大型基建项目。同时，保税港属下公司农创港已搭建农产品跨境电商平台，可将寿光蔬菜、青州花卉等通过跨境终端新模式推向中东家庭餐桌。”沙特龙城运营总经理余志根、8号店中国建材城总经理李新培分别从海外仓储物流优化、关务税务合规等实操层面分享经验，为潍坊企业“走出去”提供落地路径。
Ms. Fanny Mei outlined strategic proposals: "Saudi Arabia’s Vision 2030 drives massive infrastructure projects, creating a $20-billion annual demand for building materials. Weifang’s green construction materials, aluminum profiles, and smart home products match this perfectly. Leveraging the No.8 Supermarket’s local supply chain, we can connect enterprises like Shandong Haihua Group’s chemical materials and Shandong Huajian Aluminum’s high-end products directly to major Saudi projects." She added that Agri-Port’s cross-border e-commerce platform would promote Shouguang vegetables and Qingzhou flowers to Middle Eastern households via "online live-commerce plus offline experience." Dragon City Operations Manager Yu Zhigen and No.8 Supermarket General Manager Li Xinpei shared insights on optimizing overseas logistics and customs compliance, providing actionable steps for Weifang firms going global.
深化合作：开启政企联动新篇章
Partnership Paves Way for Regularized Collaboration
此次调研是潍坊落实“品牌出海”政策的重要实践。据介绍，沙特农创港龙城及8号馆建材超市已吸引近200家中国企业入驻，2024年贸易额突破8亿美元，预计2025年将达10亿美元，成为中东地区规模最大的中国商品集散中心之一。中国保税港表示，将以两大项目为支点，搭建潍坊产业带与中东市场的双向通道，通过“线下展销+跨境电商+供应链服务”多元模式，推动“潍坊制造”精准触达中东客户。
The visit marks a key step in Weifang’s "Brand Outreach" initiative. The Dragon City and No.8 Supermarket, home to nearly 200 Chinese enterprises, recorded $800 million in trade in 2024, with projections to hit $1 billion in 2025, solidifying their role as top Chinese commercial hubs in the Middle East.
双方明确，未来将在三方面深化合作：一是建立常态化对接机制，定期组织潍坊企业赴沙特参加建材展、农产品博览会；二是共建海外仓网络，在利雅得、吉达等地布局保税仓储，缩短物流周期；三是推动标准互认与合规服务，针对建材、食品等领域开展质量认证合作。赵天宝市长表示，潍坊将依托保税港的海外资源，推动安丘农产品加工、寿光设施农业、临朐家居建材等特色产业集群与中东市场深度对接，打造“一带一路”政企合作的典范。
Three priority cooperation areas were agreed:
1.Regularized exchanges, including organizing Weifang enterprises to participate in Saudi building materials and agricultural expos;
2.Overseas warehouse networks in Riyadh and Jeddah to shorten logistics cycles;
3.Standards alignment and compliance services for quality certifications in construction and food sectors.
Mayor Zhao pledged to leverage China Bonded Port’s overseas resources to integrate Anqiu’s agricultural processing, Shouguang’s modern farming, and Linqu’s home-building clusters with Middle East markets, aiming to set a benchmark for Belt and Road government-enterprise partnerships.
As Saudi Arabia’s development plans intersect with China’s dual-circulation strategy, the collaboration signals a new phase for Weifang’s industrial brands in the Middle East, poised to strengthen their global footprint through strategic synergy.
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