非洲大陆适合发展电商网上购物的这部分国家

非洲大陆的尼日利亚、肯尼亚、南非都是是非洲众多国家之中数字连接最紧密的人口之一，这些国家在这两年正在成为非洲发展网上购物的一个充满希望的地区，因为前两年非洲大陆也仅有十余个国家有落地运营的电商平台，但这些电商覆盖范围都是某个国家比较发达的主要几个城市，但近期有不少平台开始下沉获客渠道，从中可看出来非洲有好几个发展稳定的国家适合发展互联网、电子商务业务。

现在南非、肯尼亚、尼日利亚、加纳、坦桑尼亚、安哥拉、埃及、摩洛哥、突尼斯等国家，已采用移动数字货币线上支付等技术来推动电子商务壁垒，从而推动了行业的快速增长，大量互联网消费者对网上购物的想法持开放态度，这些国家的智能手机的日益普及正在改变他们的接爱网上购物这种便利的方式。

Nigeria, Kenya and South Africa are among the most digitally connected countries in Africa, and these countries are becoming a promising region for the development of online shopping in Africa in recent two years, because in the previous two years, only a dozen countries on the African continent have launched e-commerce platforms. However, these e-commerce businesses cover major cities in a country that are relatively developed, but recently many platforms have begun to sink the channels of acquiring customers, from which we can see that there are several stable countries in Africa that are suitable for developing Internet and e-commerce businesses.

Now South Africa, Kenya, Nigeria, Ghana, Tanzania, Angola, Egypt, Morocco, Tunisia and other countries, has been using mobile technology such as digital currency online payments to promote e-commerce barriers, thus promoting the rapid growth of the industry, a large number of Internet consumers is open to the idea of a online shopping, The growing popularity of smartphones in these countries is changing the way they access the convenience of online shopping.

这几个非洲大陆的发展中国家像许多亚洲的国家一样；而且这些国家的人口年龄结构偏年轻化，大约四分之一的肯尼亚人年龄在15至24 岁之间，超过四分之三的人口年龄在35岁以下，在这一压倒性的年轻人口的推动下，肯尼亚人通过智能手机高普及率实现了数字连接；据肯尼亚通信管理局称，移动普及率超过95%，主要是由于移动网络接入的增加以及消费者拥有来自不同电信运营商的多张SIM卡以享受多样化服务的事实，得益于更实惠的智能手机和改进的移动体验，肯尼亚人对数字交易越来越满意，为电子商务和移动商务的发展奠定了坚实的基础。这部分国家由于比其它的几十个非洲国家有强大的移动渗透率，他们的网民在互联网使用方面领先于其他大部分非洲国家的市场，尤其是在数字钱包移动支付方面，近五年来，南非、肯尼亚、加纳、尼日利亚凭借其革命性的移动货币服务M‑Pesa、MoMo在这一领域引领非洲大陆多个国家，M‑Pesa 允许用户使用短信通过SIM卡进行支付和转账，现金可以存入以换取电子货币，并通过遍布全国的授权M‑Pesa 代理商进行转账，同时提供接入电子商务实现线上支付功能，这些都在进一步推动发展电商。

加纳共和国一个落地运营一年多的TospinoMall电商平台使用简直是惊人的，短短一年半的时间内在该国下载安装量排名前五，它现在是加纳这个国家领先的跨境电商平台，在2020年5月在加纳阿克拉上线，两个月后落地运行自建快递、物流配送团队，到2020年12月，它在加纳拥有超过160万活跃用户和超过1700个线下代理网点，并且在今年计划扩展到尼日利亚、肯尼亚和安哥拉等其他五个国家，在高速发展中，越来越多用户在平台购物，平台在今年开放免费开店引入更多国内与非洲的卖家共同发展。

These developing countries on the African continent are like many in Asia; They also have a younger demographic, with about a quarter of Kenyans aged between 15 and 24 and more than three-quarters under 35. Driven by this overwhelmingly young population, Kenyans are digitally connected through high smartphone penetration; According to Kenyan communications administration, mobile penetration of over 95%, mainly due to the increase of mobile Internet access, and consumers have multiple SIM CARDS from different operators diversification of service in order to enjoy the fact that benefit from cheaper smartphones and improve mobile experience, kenyans are satisfied with the digital trade is more and more, It has laid a solid foundation for the development of e-commerce and mobile commerce. Because these countries have stronger mobile penetration than dozens of other African countries, their Internet users are ahead of most other African markets in terms of Internet usage, especially in terms of digital wallets and mobile payments. South Africa, Kenya, Ghana, Nigeria with its revolutionary mobile money services M Pesa, MoMo in this field led a number of countries on the African continent, M Pesa allows users to use SMS through SIM card payment and transfer, cash can be deposited in exchange for electronic money, And through the authorized M Pesa agents throughout the country for transfer, while providing access to e-commerce to achieve online payment functions, these are further promoting the development of e-commerce.

A landing operations in more than a year of the republic of Ghana use TospinoMall electric business platform is simply amazing, just the amount of time to download and install the country within a year and a half of the top five, it is now the country Ghana ahead of cross-border electronic business platform, in May 2020 in Accra, Ghana, two months after landing run self-built express, logistics team, By December 2020, it has more than 1.6 million active users in Ghana and more than 1700 offline agent network, and plans to extend this year to the other five countries such as Nigeria, Kenya and Angola, in the high speed development, more and more users in shopping platform, platform set up shop in this year of open and free to introduce more domestic development together with the seller in Africa.