奈雪的茶,新茶饮赛道开创者,创立于2015年,领创推出“茶饮+软欧包”双品类模式。聚焦以茶为核心的现代生活方式,奈雪已形成“现制茶饮”、“奈雪茶院”及“RTD瓶装茶”三大业务版块,成功打造“霸气玉油柑”、“鸭屎香宝藏茶”、“龙井奶茶”等多款行业爆品。
2021年6月30日,奈雪的茶正式在港交所挂牌上市。目前,奈雪的茶已覆盖全国超100个主要城市,门店数量超过1500家。与此同时,奈雪积极拓展海外市场,于2023年12月在泰国曼谷开出海外门店。
秉承“美好自有力量”的理念,奈雪的茶以成为“受顾客喜爱的全球性茶饮品牌”为使命,致力于成为茶文化走向世界的创新者和推动者。
NaiXue, the pioneer of the new tea drinking track, was founded in 2015, leading the launch of a dual category model of "tea drinks+soft European bread". Focusing on a modern lifestyle centered on tea, NaiXue has formed three major business segments: "Hand-made tea drinks", "NaiXue high quality original leaf tea", and "Ready to drink bottled tea", successfully created multiple phenomenal products such as "Baqi yu yougan", "Yashixiang treasure tea", and "Longjing treasure tea".
On June 30, 2021, NaiXue was officially listed on the Hong Kong Stock Exchange. Until now, NaiXue has covered more than 100 major cities in China , with over 1500 stores. In the meantime, NaiXue develops overseas markets actively, set up a store in Bangkok Tailand,December 2023 .
Adhering to the concept of "Beauty has its own power", NaiXue aims to become a "Global tea drink brand favorabled by customers", and is committed to becoming an innovator and promoter of pushing tea culture to the world.
一起开启「奈雪之旅」吧!