催下单、催发货,这么说!
临近2021年底,今年的春节是在2022年2月1日,提前告知客户工厂安排,建议客户提前下单。
逼单
年前还想再冲一波业绩的外贸人,逼单邮件应该如何写?
1、对于已成交的老客户。
如果我们在冲销售额,那么我们就可以给我们的成交的客户发邮件问问最近有没有订单,并且鉴于我们1月底的假期,希望客户可以提前订货。因为是我们的春节假期,所以物流公司停运比较早一般都要在假期的前15-20天结束运输,所以我们将近会有一个月的时间不能够外运货物。所以希望贵司根据实际情况早点下订单备货。
Dear***
Wish you a nice day.
Do you have any new inquiry.As you know we will have Chinese New Year holiday on the end of Jan.and every year logistics company will finish delivery the cargo about 15-20 days before the holiday .so nearly about one month we can not delivery the cargo tho the port.so we suggest you place your order early
Looking forward your early reply.
Best Regards
2、对于已经寄样品的客户
我们要给客户一封邮件问问客户关于样品有什么反馈并且下一年是否有计划采购我们的产品,如果对我们的产品还有什么意见,请随时沟通。因为客户真的有意向换供应商的话,那么我们的跟进就会给我们提供一个机会,并且我们问的详细一些,也会让我们更多的了解一下客户。
Dear***
Have a nice day.
Have you test the sample which we have sent.any feedback?
Do you have any plan to buy this product.
If you need any help,pls contact us freely
Best Regards
3、对于很久没有采购我们产品的客户
我们也要跟进一下利用这次机会。我们可以问问客户是不是有什么事情需要考虑,为什么突然不用我们的产品了。是产品生产线改变还是我们的产品不符合他们的要求,请客户给予我们更多的回复,同时也有利于我们自己的提升,如果我们哪里需要改进的,也请客户直接说。
Dear***
Have a nice day.
Long time no your information.after you last order nearly half year past.
Do you have any matter,or our product have any problem, or you change your product line.
Pls tell us more.
Your early reply will be more appreciates.
Best regards
4、对于一直询价但是始终没有给我们订单的客户
我们更要跟进一下,问一下客户是不是需要考虑一下我们,寄样品检测一下,或者下一年有没有计划采购我们的产品。我们如果通过跟进客户能让客户接受我们寄样品的方式,也是比较不错的。这样下一年我们就也会有新的增长点。
Dear***
Wish you a nice day.
In this year,your are inquiry so many times but not place order to us.
How about we send you sample for test.
And this also a chance for your.
Best Regards
就这样我们根据不同客户的情况,有针对性的发送邮件内容,争取年底多催下来几个订单或者我们多寄出去几个样品,这样我们下一年的销售量也会有一定的增长。所以我们一定要好好地经营一下我们手里面的客户资源,灵活应变充分挖掘。
Dear Customers,
2021 is coming to an end. Thank you for your support and trust to our company.
Please be advised that our company will be closed from 假期第一天 to 假期最后一天 for Chinese Lunar New Year holiday. Any orders placed after 最后接单日 will be scheduled to be produced after Chinese new year holiday.
As we all know, supply lines and delivery are impacted by rising raw material costs, port delays and shortage of shipping containers. Some companies have been hit hard by supply chain disruptions.
We recommend that you place an order as soon as possible. We will arrange production in advance to ensure that your order can be delivered on time.
Should you have any enquiries, please feel free to contact us at 联系方式. We are, as always, ready to provide any assistance.
Thank you for your understanding and support.
催发货
另外还有一种常见情况,即客户因为居高不下的海运费而迟迟不肯出货的,这种我们年前也应该催一催他。出货、收款、好过年!
Dear Customers,
As strong peak season demand uses up all available capacity, ocean freight rates have soared 300%.
According to the latest report from Sea-Intelligence, a Copenhagen-based maritime data and advisory company, ocean freight may take more than two years to return to normal levels.
But it has declined in recent weeks. Ocean carriers are offering significant discounts on Asia exports to the US and Europe as the traditional slack season kicks in. It is the best time for you to ship your order.
On the other hand, our factory and office will be closed from X to X for the Chinese New Year. I'm sorry your order would not be processed during the holidays. We recommend that you arrange the shipment as soon as possible to avoid unwanted inconvenience.
*如果需要再强硬一些,则可以说,长期存储需要额外加钱。
例:Your order is ready since XX. And the goods take up too much rooms of our warehouse which cause great inconvenience. Please ship your order promptly to avoid a long-term storage fee of(多少钱/天).
If you've got any difficulties or worries in arranging shipment, please don't hesitate to let me know.

