Ice campaign has turned the online landscape hot as more tech tycoons join in the challenge. It has swept the Chinese social media and is currently the hottest topic on the Internet. The hashtag, #Icebucket challenge, has already recorded 180 million hits on Weibo, with 165,000 discussions taking place. It is also trending as the most shared topic on charity on Weibo with 140,159 hits on Baidu.com. It has generated 805,000 entries for Chinese keywords "Ice bucket challenge" and 140,000 English ones.
The Ice Bucket Challenge was initiated to raise funds for patients of Amyotrophic Lateral Sclerosis, also known as ALS. It requires that participators must pour a bucket of ice water on themselves and then upload the video of the process on the Internet.
However, if they fail to pour ice water on themselves then they will have to donate $100 to the ALS association. After performing the task, challengers can choose another three people to continue the game.
Li Yanhong, CEO of China's search engine giant Baidu Inc.
Lei Jun, CEO of China's smartphone manufacturer Xiaomi.
Gu Yongqiang, chairman and CEO of Chinese online video operator Youku Tudou Inc.
Zhou Hongyi, chairman and CEO of Internet giant Qihoo360.
Microsoft Corp founder Bill Gates.
Facebook's CEO Mark Elliot Zuckerberg.