At present, the competition among tourism businesses in Shanghai has reached a fever pitch. At this critical juncture where the tourism industry is transitioning from "scale-based competition" to "quality-based competition," Leader International Tourism Group, in collaboration with Dubai Tourism, grandly hosted the "Dubai Culture and Tourism Innovation Summit" in Shanghai, and launched its flagship high-end quality travel product—the "Extraordinary Pro+" series, reshaping the landscape of the premium tourism market.
Summit Grandly Kicks Off: "Extraordinary Pro+" Initiates a New Chapter of Collaboration
Witnessed by relevant departments of the Shanghai Municipal Culture and Tourism Administration, the Shanghai Tourism Association, and nearly 500 tourism professionals in Shanghai, this event, specifically tailored for B-end travel agency agents, held immense significance. It marked Leader International Travel Service's in-depth strategic layout in the Shanghai market and established a high-return, low-risk quality travel agency platform for industry partners. By recognizing the "Extraordinary Pro+" logo, travel agencies can instantly elevate themselves to become the preferred channel for high-end outbound travel in Shanghai.
This collaboration with Dubai Tourism is a vivid embodiment of Leader's philosophy. The "Extraordinary Pro+" series focuses on Dubai, a globally top-tier luxury destination, with product designs that directly address the pain points of B-end agents, offering high-quality guarantees, low operational barriers, and generous commission returns.
At the summit, Cao Yiwei, Chairman of Leader International Tourism Group, stated that the post-pandemic tourism market has shifted from "low-price tours" to rational consumption. An increasing number of high-end customer groups now place greater emphasis on experience quality, privacy, and brand trust. The competitive focus of China's tourism market in 2025-2026 will fully pivot towards "service quality and supply chain integration capabilities."
The "Extraordinary Pro+" series was born out of this market assessment. It integrates international hotel resources, exclusive airline quotas, premium local reception teams, and full-chain quality control, providing partner travel agencies with a high-end product that "not only builds market reputation but also ensures profitability."
"Quality travel is not just superficial efforts made for tourists to see; it represents the responsibility and commitment behind every journey. 'Extraordinary Pro+' empowers our partners to sell with confidence and ensures that our customers enjoy their trips with dignity. We aim to establish a trusted name for quality travel in China. Engaging in price wars is a dead end; focusing on service excellence is the sunny path forward."
As one of the key guests at the summit, Ms. Wei Na, the China Market Representative Manager of Dubai Tourism, stated in her speech, "Shanghai is one of the cities in Asia with the greatest potential for travel consumption. The tastes, perspectives, and cultural pursuits of its residents represent the pinnacle of quality travel in China. We hope that through 'Extraordinary Pro+', more Shanghai travelers can personally experience 'Dubai-style premium services.'"
Mr. Li Qian, General Manager of Leader Group's Shanghai Branch, pointed out, "The Shanghai market serves as a bellwether for quality travel across the country. We hope to work with every travel agency colleague to transform 'quality' into a new competitive barrier."
Brand Trust Endorsement: The combined output of three reputable brands—Leader Group, Dubai Tourism, and certification from the Beijing Tourism Association—lends greater credibility to sales efforts.
The core highlight of this summit lies in the in-depth implementation and model upgrading of multiple strategic collaborations.
• Dubai Tourism: From Promotion to Deep Product Integration: Leader International Tourism Group has forged a new collaboration with Dubai Tourism, comprehensively upgrading their promotional model. The partnership focuses on the "Extraordinary Pro+" series, leveraging the official resources of the tourism bureau to deeply integrate Dubai's high-end cultural and tourism resources into product design. Throughout the journey, the "Dubai-style premium service" standards are fully embedded, offering tourists an authentic and luxurious experience.
• DUBAI HIGHWAY Tourism Group: Facilitating Quality Enhancement: Dubai Highway is a key strategic partner of Leader Group in Dubai. As the General Manager of Dubai Highway and one of the chief designers of Extraordinary Pro+, Mr. Wang attended the summit. With the further upgrading of the Extraordinary series and the redevelopment of Dubai's resources, both parties have reached a significant milestone in their collaboration.
"Extraordinary Pro+" is not merely a product series; it represents a systematic brand empowerment system.
Leader International Tourism Group provides all agents with "Four Core Supports":
Brand Endorsement Support: Official joint certification from Dubai Tourism and the Beijing Tourism Association, along with direct procurement of global hotel and airline resources.
Marketing and Promotion Support:Simultaneous exposure across a full range of media outlets (including nearly 20 platforms such as Wenhui Daily, Xinmin Evening News, Liberation Daily, Cultural and Tourism Headlines, and Shanghai Broadcasting Station) to rapidly drive traffic for travel agencies.
Training and Empowerment Support: Leader's video channel hosts weekly product recommendations for industry peers, with comprehensive explanations of product features and sales techniques delivered by product managers and service stars.
Hassle-Free Customer Acquisition with Guaranteed Profits for Unsuccessful Tours: The "Hassle-Free Customer Acquisition with Guaranteed Profits for Unsuccessful Tours" policy, launched in October 2023, ensures worry-free sales and store operations for industry partners.
"Leader is not just a supplier; we are a brand amplifier for our partners."
Guest Perspectives: Quality is the Only Passport to Winning Reputation
At the summit, several industry experts engaged in in-depth discussions on the "Future Trends of Quality Travel."
Mr. Ding Ning, the Shanghai Station Chief of China Tourism News, pointed out, "Travel is shifting from 'where to go' to 'how to go.' Consumers are increasingly concerned about comfort, professionalism, and a sense of security. 'Extraordinary Pro+' precisely captures this core demand."
Mr. Xu Yi, founder of Pujian Cultural Tourism, argued, "For Shanghainese, quality travel is not about showing off; it's an extension of their lifestyle. 'Extraordinary Pro+' brings travel back to its essence—a trustworthy and wonderful experience."
Mr. Tony Ma, China Sales Director of Jumeirah Hotel Group (Burj Al Arab), shared his insights: "The international perspective of Shanghai tourists has left a deep impression on us. They are not satisfied with superficial sightseeing but seek in-depth experiences. That's why we chose to partner with Navigator—to provide Shanghai residents with travel services that match the tastes of global metropolis dwellers."
Mr. Wang Yuansheng, one of the designers of the Extraordinary series and from DUBAI HIWAY Tourism Group, stated, "We will fully support Leader International Travel Group in implementing Extraordinary Pro+, ensuring that Chinese tourists truly experience luxury and quality when traveling to Dubai."
Ms. Zeng Chao, General Manager of Tsingtao Beer Cultural Tourism Group, also expressed that as a strategic partner of Leader Group, they share the same goal in promoting Dubai.
In Conclusion:Making Every Collaboration Trustworthy
In a rapidly changing market, what truly secures a promising future is not price but trust and quality. Leader International Tourism Group will take "Extraordinary Pro+" as the bond to continuously delve deep into the high-end quality travel market. Together with industry partners, strategic allies, and media friends, we aim to ensure that every collaboration withstands market scrutiny and that every journey becomes a memorable and wonderful experience.
• end •
