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JUNE 23RD: DUSA ROUNDTABLE

JUNE 23RD: DUSA ROUNDTABLE 摩登纳中国ModulaChina
2022-06-16
2
导读:Modula day is back!

China is a massive market for every industry or its exciting technological development. For the past decade, numerous global brands have entered China. And now they see it as their main arena for growth as well as new, smaller businesses looking for opportunities to make a fortune in this country.


The most important question remains as to what marketing strategies work well in China.


Your overseas reputation or financial capabilities may grant you certain advantages. However, both global companies and start-ups face similar challenges when it comes to understanding Chinese consumers and their buying behaviors.


Mr. Miguel Fabra, Modula Asia Managing Director and Prof. Anna Y. Tian, Associate Professor in IBSS at XJTLU will share with us their experience and research on this topic.

THURSDAY JUNE 23,2022

MODULA (China) Automation Equipment Co., Ltd. 摩登纳(中国)自动化设备有限公司

No.7 Fang Zhou Rd. SIP Suzhou 

苏州工业园区方洲路7号


 EVENT REGISTRATION 

The registration will be closed at 12:00 pm on June 23rd, 2022. Please register and reserve in advance. There are limited seats for the event, so the registration is based on "first come, first served" and "DUSA member is prior" principle. 


The electronic invoice will be sent to your inbox one week after the event. 


   


 AGENDA 

6:00PM-6:20PM

Check-in and networking

6:20PM-6:30PM

Welcoming Remarks by DUSA BoD Member

6:30PM-6:40PM

Presentation "Strategy for MNCs to China: A fresh perspective"

Anna Yumiao Tian

6:40PM-7:10PM

Presentation "How to develop for China market"

Miguel Fabra

7:40PM-8:00PM

Q&A

8:00PM-8:40PM

Factory Tour

8:40PM-9:30PM

Dinner and Networking

9:30PM

End of Session


 LANGUAGE 

English


 DRESS CODE 

Smart Casual


 KEYNOTE SPEAKERS 

MIGUEL FABRA

Managing Director of MODULA Asia

Experienced business leader with an extended international background.

Wide and successful experience in turnarounds and development of fast-growing companies in different countries in the material handling industry.


Successful turnaround and growth of Modula in Italy, then in USA, and now in China, reaching a prominent global position, developing a recognized global brand, and becoming a worldwide player and a reference in the material handling business.


Development and mentoring a A-level global team with strong focus in reaching the company goals.


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ANNA YUMIAO TIAN

Associate Professor at IBSS at XJTLU

Anna Yumiao Tian is Associate Professor in IBSS at XJTLU. Priorto this, she  worked in UK Universities for more than 10 years.


She has published academic papers in a number of leading journals such as Human Resource Management, Industrial Marketing Management, Journal of Business Ethics, International Marketing Review, The international Journal of Entrepreneurship and Innovation and various international conferences. She serves as editorial board member for International Journal of Family Business and Management, and reviewer for International Business Review, Journal of Business Research, Journal of Business and Industrial marketing and Thunderbird International Business Review.  


Anna has been working with British government and organizations such as UKTI, NECC and LEP to assist local SMEs explore and maintain business and markets widely in Europe and Asia. She has also  successfully attracted around 120K RMB research fund across UK and China. Her work of consultancy has guided a major Chinese national railway and locomotive company successfully develop subsidiaries in oversea markets. Anna is also serving a role as Deputy Head of Division and a panel member for University Review Board. Dr. Anna Y. Tian welcomes Ph.D applicants in Strategy, international business and entrepreneurship.


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 TICKETS 

TYPE

RMB

LINK

DUSA MEMBERS

150

CLICK HERE TO BUY TICKET  

NON-MEMBERS

300

CLICK HERE TO BUY TICKET 



DISCLAIMER

Please note that DUSA European Association Suzhou and Modula will take photos for this event and may post on our website and/or social media platforms. By attending this event you consent to DUSA European Association Suzhou and Modula taking and using such photos as described above.


CANCELLATION POLICY

If you register for an event but can't attend, please do let us know in advance. If you cancel 1 day before the event, there will be NO cancellation fee. DUSA will charge 100% of the registration fee for cancellation within 24 hours.



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摩登纳(中国)自动化设备有限公司是全球制造自动立体货柜的领先者。为不同工业环境提供自动化仓储解决方案。 了解更多: www.modula.cn
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摩登纳中国ModulaChina 摩登纳(中国)自动化设备有限公司是全球制造自动立体货柜的领先者。为不同工业环境提供自动化仓储解决方案。 了解更多: www.modula.cn
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