China is a massive market for every industry or its exciting technological development. For the past decade, numerous global brands have entered China. And now they see it as their main arena for growth as well as new, smaller businesses looking for opportunities to make a fortune in this country.
The most important question remains as to what marketing strategies work well in China.
Your overseas reputation or financial capabilities may grant you certain advantages. However, both global companies and start-ups face similar challenges when it comes to understanding Chinese consumers and their buying behaviors.
Mr. Miguel Fabra, Modula Asia Managing Director and Prof. Anna Y. Tian, Associate Professor in IBSS at XJTLU will share with us their experience and research on this topic.
THURSDAY JUNE 23,2022
MODULA (China) Automation Equipment Co., Ltd. 摩登纳(中国)自动化设备有限公司
EVENT REGISTRATION
The registration will be closed at 12:00 pm on June 23rd, 2022. Please register and reserve in advance. There are limited seats for the event, so the registration is based on "first come, first served" and "DUSA member is prior" principle.
The electronic invoice will be sent to your inbox one week after the event.
AGENDA
6:00PM-6:20PM
Check-in and networking
6:20PM-6:30PM
Welcoming Remarks by DUSA BoD Member
6:30PM-6:40PM
Presentation "Strategy for MNCs to China: A fresh perspective"
Anna Yumiao Tian
6:40PM-7:10PM
Presentation "How to develop for China market"
Miguel Fabra
7:40PM-8:00PM
Q&A
8:00PM-8:40PM
Factory Tour
8:40PM-9:30PM
Dinner and Networking
9:30PM
End of Session
LANGUAGE
English
DRESS CODE
Smart Casual
KEYNOTE SPEAKERS
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TICKETS
|
TYPE |
RMB |
LINK |
|
DUSA MEMBERS |
150 |
CLICK HERE TO BUY TICKET |
|
NON-MEMBERS |
300 |
CLICK HERE TO BUY TICKET |
DISCLAIMER
Please note that DUSA European Association Suzhou and Modula will take photos for this event and may post on our website and/or social media platforms. By attending this event you consent to DUSA European Association Suzhou and Modula taking and using such photos as described above.
CANCELLATION POLICY
If you register for an event but can't attend, please do let us know in advance. If you cancel 1 day before the event, there will be NO cancellation fee. DUSA will charge 100% of the registration fee for cancellation within 24 hours.

