Isobar China Group was awarded the “Annual Integrated Marketing Agency” award in its first appearance at the 2020 Shanghai International Advertising Festival (SHIAF) that ended last month.
Following our previous silver award as “Greater China Integrated Marketing Agency of the Year” at Campaign AOY 2019, this is another recognition from the advertising industry as well as the market for our integration capabilities.
In addition, the "Caltrate GUQI Women" campaign, which has received 13 trophies (3 gold, 8 silver and 2 bronze), continues to sweep major domestic awards with its innovative integrated marketing as a medical and healthcare brand. At SHIAF, Caltrate won a silver in the eCommerce Marketing category and a bronze in the Content Marketing category.
The core idea of SHIAF can be epitomised as, "Leadership, Creativity, and Effectiveness", while Isobar China Group promotes this idea through delivering experience-led transformation powered by creativity through the idea of “Invent Make Change”. This represents our process that is grounded in the continuous pursuit of innovative solutions to real problems to drive growth for brands and clients.
It is reported that the 2020 Shanghai International Advertising Awards attracted 416 companies participating with 1,805 cases entered, which broke a historic record. The competition became more intense, with 124 companies participating in SHIAF for the first time, including some new creative companies, agencies, Internet companies, brands and media companies. A total of 9 international and local agencies were shortlisted for the Annual Marketing Agency award. Isobar China Group won the highest honor after preliminary and final rounds of judging by a jury of 102 top creatives and marketers.
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