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RAD Week 3: Time to test the durability of RAD.

RAD Week 3: Time to test the durability of RAD. 电通创意
2021-06-25
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导读:dentsu China × UseDem

Take a closer look at our upcoming RAD items and you’ll notice that they’re primarily made from billboard materials mixed with other materials. When these materials are combined, you’ll get a RAD item that’ll last for a long time!


*Products shown here are not final versions.


Every RAD item is designed for durability and tested in so many different ways. From loading with weights and drop testing, our goal is to create RAD items with an increased lifespan that will decrease the load on landfill.


*Products shown here are not final versions.


Woops! Snapped strap during the first weight test. Back to the sewing board!


*Products shown here are not final versions.


Success! Time to test the other designs to ensure that every RAD item is durable, easy to clean and ready for any adventure.


Next week is going to be RAD!


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电通创意 电通创意(DENTSU CREATIVE),以变革式创意为独特驱动力,以商业为本,追求创意的极致。作为横跨全球120多个市场的创意网络,电通创意为品牌带来整合增长解决方案,为人、企业和社会创造积极影响。
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