Under the influence of the ACGN culture, the term "virtual idol" was originated in Japan, and the global virtual idol's popularity is mainly based on VTuber (Virtual YouTuber). The development of the Chinese ACGN market is slightly lagging behind, and it started with virtual anchors on Bilibili where the ACGN crowd was concentrated, and the development of 3D holographic live interactive technology has continued to expand from the ACGN culture to the mass market.
What are the opportunities and challenges of local virtual idols?
Huge market potential
The main audiences tend to be younger and more receptive to new things, and the ACGN culture far exceeds the concept of "subculture" and is better received by popular culture
Virtual idols have better experience than real professional idols
Their life cycle is longer, and there is no need to worry about the collapse of the persona setting, which enhances the interaction with the fans and has more control for the stakeholders
Influential local virtual idol
There is still a need to create virtual idol content based on local culture and unique personality influence, as well as related professional operating institutions
Hard to have national influence
Virtual idols are still not popular culture
Commercialization model needs to be solidified
In China, there are more B-end business models where virtual idols directly cooperate with brands. The C-end monetization model is still in the exploration stage. Compared to Japan, which has a more mature virtual idol industry, their C-end business model is more diversed, such as video clicks and live broadcasts rewarding, selling peripherals or offline concerts, etc.
Explore the possibilities of brand x virtual idol cooperation ▽
1
Brand X starization
virtual idol
Utilize celebrity traffic and influence will make virtual idols more plastic for short-term brand marketing and give the brand a new personality definition. For example, Tmall teamed up with Yi Yang Qianxi official to announce his virtual image "Qianmiao" as the second brand spokesperson
2
Brand X IP
virtual idol
The essence is another form of collaboration between brands using IP traffic. Compared with real idols, it needs less investment to gain higher topicality and communication in the short term, such as Love Nikki-Dress UP Queen X Lux, Infinite King X Givenchy
3
Brand X brand owned IP
virtual idol
From the perspective of long-term development, brands can cultivate new virtual idols with unique brand spirit and personality, and create new platforms for brands to communicate and interact with audiences. They are not only mascots, but also super malleable value symbols that contain brand spirit. For example, the changeable virtual IT Girl “Miquela” shares various girl’s life scenes on social networking sites, thereby constructing a fake “virtual image” and enhancing the user’s interaction with it.
Verystar linked by Isobar team developed CG Immersive Virtual Live Streaming technology that is ideal for... Live Streaming Online Shopping Shows, Live Stream Product Launch Events, Virtual Brand Mascots, or anything you can imagine! ▽
You can be anywhere
Customizable CG
virtual studio set
Indoor/ outdoor/ sunny/ snowy/ sci-fi/ ancient/ outer space...
However and whatever you like, virtually
Customize the way of
product presentation
Presenting RTBs and data in an interactive way
You can make your own drama
Tell the brand/product story
the way you imagine
Realistic virtual production
You can be anyone
Motion+Voice assisted
live-rendered virtual anchor
Virtual and human character(s) can appear in the same real/ virtual scene
To be an avant garde of the industry?
Please leave a message to
Eric, Eric.Cheung@verystar.cn
to find a CG Immersive Virtual Live Streaming solution customized for your brand
https://verystar.net
*Source：华谊兄弟研究院，网娱观察，峰瑞资本，@天猫，@LUX力士，@Givenchy纪梵希，@lilmiquela，Verystar
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Love Isobar, Love Digital
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