Combining the creative power of Dentsu in the East and mcgarrybowen in the West, dentsumcgarrybowen becomes the unrivalled global powerhouse delivering idea-led brand transformation for clients.
Dentsu Aegis Network China announces the launch of dentsumcgarrybowen, a global full-service creative agency combining best-in-class creative services and brand solutions, bringing together Beijing dentsu and mcgarrybowen. dentsumcgarrybowen will be leaders in idea-led brand transformation on a global scale.
dentsumcgarrybowen China will be led by Keita Ishikawa who as CEO will dual report into Michelle Lau, CEO, Dentsu Aegis Network China and dentsumcgarrybowen Global Co-Presidents, Merlee Jayme and Jon Dupuis.
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The China entity brings together more than 700 talented creative people, working across hubs in Beijing, Shanghai and Guangzhou. Globally by leveraging these two award winning agencies, with Dentsu Brand Agencies’ creative reputation in Asia Pacific and mcgarrybowen’s ability to deliver ‘Big Organising Ideas’ through their strategic creative transformation platform, this new entity establishes an unrivalled creative agency network spanning the Americas, Asia Pacific, and Europe.
dentsumcgarrybowen is part of the newly formed Creative line of business at Dentsu Aegis Network that includes creative, content, design & experience agencies, including Isobar. Tammy Sheu, CEO of Isobar Group China becomes Co-Chair of the Creative line of business alongside Keita Ishikawa. As Co-Chair, Keita Ishikawa will lead dentsumcgarrybowen including dentsumcgarrybowen international, Dentsu Top, Dentsu One and Dentsu PR. Tammy Sheu continues as leader for Isobar Group China, including VeryStar.
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Michelle Lau, CEO, Dentsu Aegis Network China commented: “This is a critical next step for Dentsu Aegis Network’s ambition to grow a world-class Global creative and experience offering and idea-led practice with innovation and technology at its heart. In this new world, business and brands need to differentiate with authenticity and to create trust. Consumers need to see and feel this behaviour across all brand touch points. The formation of dentsumcgarrybowen, together with the rich experience capabilities of sister agency Isobar, will enable Dentsu Aegis Network to deliver powerful global solutions for our clients through creative experiences at scale across the customer journey.”
Keita Ishikawa Creative Co-Chair & CEO of dentsumcgarrybowen China said, “This represents a great opportunity to build an offering that puts our clients at the heart of what we do, to deliver world class agency model for driving our competitive edge. I’m excited about evolving into dentsumcgarrybowen, we look forward to entering this new chapter and delivering unparalleled work for all our clients.
Tammy Sheu, Creative Co-Chair & CEO Isobar China Group said, “Working closely together with Keita Ishikawa and the teams in dentsumcgarrybowen will utilise our combined strengths, whilst celebrating our unique differences. The most creative thinkers, doers, innovators, technologists will work in partnership to help our clients in China win in the experience economy”.
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