Dentsu awarded Cannes Lions 2023 Regional Network of the Year

It’s a wrap for Cannes Lions 2023! 

Dentsu Group Inc. was awarded Regional Network of the Year, Asia region for the second year in a row, and Dentsu Inc, Tokyo, Japan was awarded Agency of the Year - Craft.

The Dentsu Network (inclusive of Dentsu Inc., Tokyo and DENTSU CREATIVE agencies/offices) took home the Industry Craft Grand Prix and the Pharma Grand Prix, in addition to 5 Gold, 5 Silver, and 17 Bronze Lions — a total of 29 awards.

KFC Re:Store created by DENTSU CREATIVE China was awarded Creative Commerce Lions with a bronze in the Metaverse, New Realities & Emerging Tech category, and a shortlist in the Social / Influencer Commerce category.

CELEBRATING AT THE PALAIS

DENTSU CREATIVE Argentina, US, and Brazil teams lift the Pharma Grand Prix.

Yasuharu Sasaki, CEO, Creative, Dentsu Japan and Executive Creative Director Yoshihiro Yagi on stage receiving the Industry Craft Grand Prix.

WINNING WORK

SCROLLING THERAPY

1× GRAND PRIX, 1× SILVER, 2× BRONZE

DENTSU CREATIVE Argentina, US & Brazil

We created a digital tool that enables patients with Parkinson’s disease to perform muscle exercises by scrolling their social media feed using facial expressions alone.

www.dentsucreative.com/cases/scrolling-therapy

READ MORE

Scrolling Therapy | Cannes Lions Winner

MY JAPAN RAILWAY

1× GRAND PRIX, 2× GOLD

Dentsu Inc., Tokyo

Transforming the everyday commuting experience into an adventurous treasure hunt with distinctive, collectable stamps for railway stations.

THE WELL-BEING INDEX

Dentsu Inc., Tokyo

1× GOLD, 1× SILVER, 1× BRONZE

A transformative new way to measure a country’s growth, focusing on the well-being of its citizens and not just its economy.

THE FORGOTTEN TEAM

1× GOLD, 1× BRONZE

DENTSU CREATIVE Portugal

In tribute to the 2022 World Cup migrant workers, we created The Forgotten Team, a football team and campaign that leveraged the power of football fans to raise awareness and funds for victims families.

www.dentsucreative.com/cases/meo-portugal

THE INFLATION COOKBOOK

1× SILVER, 1× BRONZE

DENTSU CREATIVE Canada

The Inflation Cookbook tracks food items trending downwards and upwards in price each week to help Canadians keep inflation out of their carts.

www.dentsucreative.com/cases/inflation-cookbook

SURAKSHA KA TEEKA

2× BRONZE

DENTSU CREATIVE India

We transformed traditional Kaala Teeka into natural mosquito repellent, to help mothers in India protect their children from the evil eye while also preventing malaria.

KFC RE:STORE

1× BRONZE

DENTSU CREATIVE China

DENTSU CREATIVE partnered with KFC to create a full-service virtual dining experience for Gen Z on Super QQ Show. A virtual store that breaks new ground in bridging the real world and the virtual, unlocking new experiences at the intersection of craft, innovation and commerce.

READ MORE

KFC Re:Store takes home Cannes Lions for Creative Commerce!!!

THE EVERYTHING BOOK

1× BRONZE

DENTSU CREATIVE India

With a vision to democratize education, The Everything Book connects India’s disconnected kids with their dreams.

www.dentsucreative.com/cases/the-everything-book

THE UNIMAGINABLE RETURN

1× BRONZE

DENTSU CREATIVE Portugal

To launch the avant-garde electronic music festival, Jardim Sonoro, in its new location, the team turned visual AI platform’s flaws into its 2022 edition artwork.

www.dentsucreative.com/cases/jardim-sonoro

THE TAIWANESE WORLD OF WARCRAFT

1× BRONZE

DENTSU CREATIVE Taiwan

Using the traditional Taiwanese puppetry technique, the team re-created the most talked-about story among Warcraft players—Wrath of the Lich King.

V-LAND

1× BRONZE

DENTSU CREATIVE Mexico

A video game designed to teach kids everything they need to know about the menstrual cycle while doing what they love most: playing video games.

KAGUYABY GUCCI

1× BRONZE

Dentsu Inc., Tokyo

A contemporary retelling of an ancient Japanese story entitled ‘Taketori Monogatari’ (The Tale of the Bamboo Cutter), with music inspired by the ancient Japanese poetry ‘Waka’ used in the original folklore.

BEAUTIFUL PANIC

1× BRONZE

Dentsu Inc., Tokyo

The D&AD Awards — 2022 Exhibition in Japan was held at the Ad Museum Tokyo. This design concept used bioluminescent jellyfish to reflect the outstanding creativity of past D&AD award winners.

OUR SESSIONS

VIRTUAL INFLUENCERS: THE FUTURE OF CREATIVE RISK-TAKING

DENTSU CREATIVE & CapitaLand Investment

A first-of-its-kind session from DENTSU CREATIVE and CapitaLand Investment, featuring Dentsu VI virtual influencer, Rae. The session offered unprecedented insight into Rae’s world and explored the potential, the opportunity and the tech that makes Virtual Influencers one of the industry’s most intriguing emerging trends.

WALK THE WORK

DENTSU CREATIVE & Contagious

Contagious strategists took to the Dentsu beach house stage with an exclusive ‘WALK THE WORK’ session, where they gave engaging analysis of the most innovative winners and trends from this year’s festival. We ended the session with a ‘fireside’ chat between US & Hispanic Latam CCO, Rafa Rizuto and Contagious co-Founder, Paul Kemp-Robertson to discuss our Grand Prix winning, ‘Scrolling Therapy’ for Eurofarma.

Chris Chen, Chief Creative Officer of DENTSU CREATIVE China joined a Cannes Salon hosted by Modern Advertising when they talked about the virtual world marketing.

Other talks included a session on the power of Horizontal Creativity with Global Chief Strategy Officer Pats McDonald, US CEO Paulo Fogaca and experts from Air France-KLM and Heineken; a discussion around connecting with audiences through joy and humour — with DENTSU CREATIVE Italy; and a ‘meetup’ with Jip van de Meent, strategist, DENTSU CREATIVE Amsterdam.

-ENDS-