The Inflation Cookbook | Cannes Lions Winner- 大数跨境

The Inflation Cookbook | Cannes Lions Winner

电通创意

2023-07-10

导读：A revolutionary tool that empowers Canadians to tackle the unpredictability of food prices exasperat

DENTSU CREATIVE Canada team created The Inflation Cookbook that empowers the residents to tackle the unpredictability of food prices exasperated by inflation.

This revolutionary tool won one silver and two bronze lions at the 2023 Cannes Lions International Festival.

Silver Mobile Lion in Data / Insight category

Bronze Direct Lion in Use of Real-time Data

Bronze Creative Data Lion in Data-driven Consumer Product

CHALLENGE

FOOD INSECURITY IS REACHING RECORD HIGH RATES ACROSS CANADA

Fueled by rising food prices, food bank use rose to its highest level in 2022 according to Food Banks Canada.

When times get tough, Canadians tend to reach for lower priced packaged foods, ones that are likely to be more processed and less healthy.

Because of this, a major challenge facing Canadians today is how to afford healthy food when it feels increasingly out of reach.

SOLUTION

A TOOL TO FIGHT INFLATION

Inflation Cookbook is a grocery shopping tool that predicts the biggest price drops of the week and generates chef-inspired recipes based on those ingredients – turning real-time price volatility into healthy and delicious real-time savings.

Tracking prices of 400+ ingredients across major retailers in 100 different stores, Inflation Cookbook's adaptable platform is designed for seamless expansion. Its data-driven nature means it easily accommodates inputs from different regions and markets beyond Canada, making it a versatile solution for budget-conscious consumers globally.

The innovation equips Canadians with the information they need to make affordable and nutritious choices that maximize their grocery budgets.

Powered by real-time pricing data, to help Canadians eat healthy for less, the Inflation Cookbook reflects the values of food delivery app, SkipExpressLane by championing healthy, well-priced fresh groceries while also promoting their partnership with Food Banks Canada.

To try out the Inflation Cookbook people in Canada can visit

www.inflationcookbook.com