A long-term supporter of racing, Shell Helix teamed up with three top epoch-making Chinese racing drivers, spotlighting their stories of speed and power to inspire the young drivers.
AMPLIFY BRAND VOICES AMONGST YOUNG DRIVERS
High-profile autos are embracing an increasing number of young owners who know little about the whole motor oil category and have no particular brand preferences.
On the other hand, Shell Helix has been a long-term supporter and sponsor for China’s leading racing teams with outstanding records, yet few people know about it.
PAY TRIBUTE TO RACING SPIRITS
Surveys show that many young car owners are racing aficionados who are enthralled by the bravery and indomitable will of motorsports.
Teaming up with three epoch-making Chinese racing drivers, Shell Helix spotlighted their stories of speed and power, showcasing Shell Helix’s strong empowerment for racing teams.
DRIVEN BY PASSION
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MA QINGHUA
“Giving up can be a decision made in just one minute, while what we never give up is a lifelong passion.”
From being the youth karting circuit champion since the age of ten to becoming the first Chinese driver ever to win a race in a FIA World Championship, Ma puts the pedal to the metal with non-stop passion.
DRIVEN BY PASSION
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“Passion stands for being detail-oriented and devoted to what you love!”
As the youngest-ever CTCC champion at the age of 18, Zhang made history as the first Chinese racer to win the Macau Guia Race and again defended his victory in 2021.
Zhang has been revving up with exceptional passion and concentration for a decade.
“Passion invests me with the courage to challenge myself and the power to push my limits.”
From being the first Chinese driver to mount the podium of Japan F3 to winning the Grand Prix Macau GT Cup for China for the first time in twelve years, Ye races against the clock to power his passion and challenge his limits.
From function to emotion, Shell Helix turned its sponsorship of motorsports into unique brand assets and connections with users.
Increased brand favourability among young users
105%
A record 105% daily sales growth since 2020
CREATIVE AGENCY
DENTSU CREATIVE
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电通创意