Suntory -196℃, a well-loved alcoholic drink introduced in Japan in 2005, utilizes Suntory's unique technology to capture the full flavor of fresh fruits and deliver a refreshing taste.
To unlock the secrets of “Suntory -196℃”, we created a “-196℃ Black Technology Laboratory” on Douyin to design exciting surprises especially for the younger audience.
Come with us and explore the enchanting black magic of “Suntory -196℃”.
In the lab, the production process of the signature “-196℃ method” begins with the rapid freezing of fruits in liquid nitrogen at -196℃ to preserve their flavor. Following the freezing process, we crush the fruits and soak them in alcohol.
The distinctive process adds a bold fruity essence to the product known as “Suntory -196℃”.
Leveraging this technology, we have pushed the boundaries and achieved feats that were once deemed impossible, like freezing ramen, freezing and crushing durian, and freezing bubbles.
By utilizing -196°C black technology, we are able to preserve the freshness of all ingredients.
The quick-freezing process allows the tasty ramen to remain standing on its own.
“FREEZING AND CRUSHING THE DURIAN”
Want to crack open the tough shell of a durian?
Explore the crushing power of -196℃ black technology.
Despite being frozen and crushed, the durian’s freshness remains undeniably appealing to durian enthusiasts.
As lovely as bubbles may be, their beauty fades fast.
Can we find a way to make it last?
Witness the power of -196°C black technology as it freezes this delicate beauty, ensuring it lasts as long as it remains moisturized!
With a fresh perspective on innovation and craftsmanship, Suntory creates a variety of unique flavors that add creative inspiration and delight to consumers’ lives.
-196℃ BLACK TECHNOLOGY LABORATORY
The Memes of Production | CREATIVE TRENDS
Aid Aisle | WORKS
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