Winning the Digital Agency Network of the Year crown for the third straight year (and the fifth out of the last six), Isobar has clearly handled the transition of power from Jean Lin to Jane Lin-Baden without a hiccup. Though Lin ascended to global CEO in 2014, Lin-Baden was promoted from China CEO to APAC CEO in June 2016.
2016年，安索帕连续第三年稳居亚太区年度数字代理商网络宝座（这也是安索帕六年间第五次获此殊荣）。在此期间，林友琴（Jean Lin）于2014年升任安索帕全球CEO；林真（JaneLin-Baden）于2016年6月由安索帕中国集团CEO擢升为亚太区CEO。从安索帕近年来的优异战绩可见，安索帕亚太区平稳渡过了管理层的职权交接。
The network recorded strong revenue and new-business growth. Moreover, it continued making the kinds of moves that should put it in position for on going success. At the top of that list are the complementary acquisitions of WeChat- and Alipay-certified m-commerce company Verystar in May and ecommerce solutions provider Bluecom in November.
除了强劲的收入及新业务增长，安索帕还在过去的一年中做出了多个重大商业决策，为未来的持续成功奠定坚实基础。在2016年5月及11月，安索帕分别收购了拥有微信及支付宝认证的移动商务代理商VeryStar以及电子商务解决方案提供商Bluecom。这些大动作都对安索帕的业务能力进行了有效补充。
In addition, a data partnership with China’s UnionPay, forged in January, further beefs up Isobar’s Code1 data-mining platform. Aneffort launched with the Singapore Economic Development Board will focus on applying machine learning and AI to issues such as attribution. Australian acquisition SMG Studio proved its game-development mettle with Thumb Drift, which racked up more than 10 million downloads. In India, a neuroscience lab is working on quantifying engagement. In Japan, a proprietary social-media management tool optimises brands' use of Line.
此外，安索帕于去年1月与中国银联确立了数据合作关系，进一步加强了安索帕的数据挖掘平台Code 1。安索帕还与新加坡经济发展署开展合作，聚焦机器学习及人工智能的实际应用，以期获得更多诸如归因分析的研究成果。而安索帕在澳大利亚收购的SMG工作室，在去年推出了总下载量超过一千万的拇指漂移游戏，尽显其游戏开发实力。除此之外，安索帕印度团队还拥有一个致力于研究定量互动的神经科学实验室；在日本，安索帕则利用其专利社交媒体管理工具为品牌进行Line的账户优化。
The network’s commitment to diversity is notable. Aside from having two regional CEOs in a row who happen to be women, Isobar often hires from outside traditional agency roles. Case in point, this year's appointment of Grace Liu, from TNS, as China CEO.
安索帕对多样性的热忱同样值得一书。除了亚太区首席执行官一职碰巧由两任女性管理者担任，安索帕在招贤纳士时也常常跨越传统代理商角色。去年，安索帕将曾就职于TNS的刘锡芸任命为中国CEO就是一个例子。
Isobar also has a nursery room in Vietnam, extended maternity leave in India, and has hired people with physical disabilities in Japan thanks to inclusive hiring practices.
作为雇主，安索帕实践了其一贯的包容性聘用原则。不仅在越南设立了育婴室，还延长了印度办公室的产假福利。在日本，安索帕还聘用了具有身体缺陷的员工，创造关爱平等的工作环境。
