Isobar China Group, Dentsu Aegis Network's leading digital agency, today announced the appointment of Tammy Sheu as Chief Operating Officer (COO), joining from Tencent. The appointment is effective immediately.
In this newly created position, Tammy Sheu will promote integration across Isobar China Group to improve the efficiency across the business and accelerate the pace of its transformation. Tammy will bolster Isobar’s strategic capability to deliver experience-led transformation, powered by creativity, through Isobar’s consult to deliver service offering for clients.
Tammy Sheu will base in Shanghai and report to Alvin Huang, CEO of Isobar China Group.
Tammy Sheu (left) & Alvin Huang (right)
Tammy Sheu has more than 20 years of marketing communications experience in the Greater China region. Prior to joining Isobar, Tammy was Vice President of Tencent Cloud and General Manager of Tencent’s Corporate Marketing and Public Relations, focusing on resource integration, ecological marketing, and branding. She is passionate about digital and exploring new marketing approaches, and led the team to successfully launch Internet Charity Day. She previously worked in agencies such as Ogilvy, JWT and Grey, serving senior management positions. She is one of the few senior experts who understands China’s Internet ecosystem, agency operations and brand building.
Alvin Huang, CEO of Isobar China Group, said:
Tammy Sheu, COO of Isobar China Group, said:
Love Digital, Love Isobar
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