The situation with the epidemic in China is gradually becoming under control. In Yunnan province, deep in southwest China, children from Isobar Cedar Class have started their new school journey.
At the beginning of the first week after National Day holiday in October, we launched the "School Year Gift Pledge Program" to employees of Isobar China Group. So far, we have received 90 gift packs of school supplies, each of which is attached with a handwritten message by our employees to send goodwill messages to the children from Isobar Cedar Class.
Gift packs of school supplies from Isobar
Together with children
Meanwhile, Chief Growth Officer Britney Pai and Chief Creative Officer Chris Chen of Isobar China Group visited two middle schools in Lincang Yunnan last week to see the children from Isobar Cedar Class in grades 1 & 3. Britney and Chris also visited the children’s home to become more familiar with their school studies as well as their living conditions.
With Isobar Cedar Class
The optimism of teachers and children there deeply touched our visiting members. Britney said that "I sincerely admire all the teachers there, who work from early morning to late evening every day, keeping the students’ company. We strongly feel the enthusiasm and love from the teachers there." "These hard-working, optimistic and lovely children who are strong in the face of hardships are so encouraging. If you treat this world with kindness, it will treat you kindly in return," Chris said.
Britney Pai, Chris Chen & students from Isobar Cedar Class
Where love begins
"Isobar Cedar Class" commonweal project started in 2016. Global CEO of Dentsu Creative & Global Executive Chairman of Isobar Jean Lin called several senior team members of the group together, to participate in the high school aid project initiated by Shanghai Cedar Charity Foundation. They provided private funding to 50 students from No.1 Middle School of Lincang, Yunnan, and specially named the class of these 50 students "Isobar Cedar Class".
Jean Lin said that "I have read many reports about poor families before, but it was not until I participated in the commonweal activities of Cedar Charity a few years ago that I truly felt that there are still so many poor families in the world. I once saw a child who used a pencil that was shorter than her fingertip, but she still used that pencil to write, sitting in a classroom without lights. They still studied so hard in such a tough environment, with hope of ridding themselves of poverty to change the destiny of their families through the acquisition of knowledge. The idea behind Isobar Cedar Class is to allow more children to have opportunities for a brighter future."
Since then, we donate school supplies to students from Cedar Class every year to encourage and support these children. Over the past few years, we have regularly received warm greetings and gratitude from students in Cedar Class. Today, the 50 students of the first Isobar Cedar Class have become sophomores at universities, starting a new journey in life, while the second Isobar Cedar Class has already entered the final year of high school and has begun to prepare for the college entrance examination.
We would like to express gratitude to all colleagues who have provided care and support to Isobar Class. Students from Isobar Class will go on studying and growing with our care and support. In the future, they will also treat the world with love and kindness.
Lovely smiling faces
Students from Isobar Cedar Class
Zhenzhen, graduated from Isobar Cedar Class, now a sophomore at Renmin University of China,
shares her stories
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Let's use our powers for the good of everyone.
About Cedar Charity
Cedar Commonweal High School Aid Project is affiliated with Shanghai Cedar Charity Foundation, which has always been our close commonweal partner. "Isobar Cedar Class" commonweal project is one of our cooperative projects.
Shanghai Cedar Charity Foundation was formally registered and established in 2015 as a non-public fundraising educational commonweal organization whose purpose is to help children in poverty-stricken areas as well as to help young people to enhance self-reliance and self-confidence. Shanghai Cedar Charity Foundation hopes that elites from all walks of life can work together to build a platform that gathers love and positive energy, with a focus on study and life assistance through education, to help ambitious young people through continuous support, and to help transform them from being the recipient to the helper. In this way, love reaches out, the cycle of goodwill is renewed.
If you would like to join us in this educational commonweal through Cedar Charity, please click "read more" to visit the official website of Cedar (www.cedarcharity.org), or scan the code below to follow Cedar for more details.
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