dentsumcgarrybowen China together with dentsu TOP are delighted to have been appointed as Yakult's social agency in China. This united dentsu team stood out from the other four agencies that participated in this competitive pitch.
The tech-driven breakthrough work utilized dentsu Top's proprietary tool 'ibuzz' to deliver a single-platform KOC full penetration word-of-mouth marketing program. The Yakult client recognised dentsu's exceptional professionalism and sensitivity to new market trends.
