混血创意
主要透过“产品/服务”与一个创意变量，产出一个组织化想法，结合娱乐、科技、平台，构成BIG ORGANIZING IDEA。
Hybrid Creativity
By connecting the Product/Service with a Creative Variable, in integration with Entertainment, Technology and Platform, to create a big organizing idea.
本手稿来自
陈民辕 Chris Chen
Chief Creative Officer, Creative, dentsu China
Chief Creative Officer, Isobar China Group
Love Isobar, Love Digital
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