Chris Chen Appointed as 2022 Cannes Creative Data Lions Jury
电通创意
2022-05-09
2
导读：Chris Chen, Chief Creative Officer of Creative, dentsu China, has been appointed as Creative Data Li
Following the confirmation of their return to Cannes, France from June 20 to 24, the Cannes Lions International Festival of Creativity has announced its 2022 jury line-up of 290 global experts who represent top global brands, platforms, entertainment, and technology companies and bring a breadth of expertise to the Lions awards. We are excited and proud that Chris Chen, Chief Creative Officer of Creative, dentsu China, has been appointed as a member of the Creative Data Lions jury, where he will join an elite creative community to award the world’s very best creative work and benchmark excellence this June in Cannes.
As Chief Creative Officer, Chris is responsible for leading and integrating the creative teams in dentsu China Creative Service Line. He is tasked with delivering superior quality work, developing new creative products, and offerings, and supporting the agency's creative culture beyond day-to-day client engagements. He also supports and promotes the agency brand and sets the tone for its creative philosophy and excellency. Chris is the winner of Campaign Greater China’s Creative Person of the Year 2019 and Greater China Agency Head of the Year 2016. Chris and his team have won more than 150 awards across the world, Asia, and China, including Cannes Gold Lion, LIA, gold in Spikes Asia, Digital Creative/Media Agency of the Year at ROI Festival, and Greater China Most Effective Agency Network of the Year at Effie. He has served on the jury of prestigious awards such as the Cannes Lions Festival, the New York Ad Festival, Spikes Asia, and D&AD. This will be also his second official trip to the event. Back to 2018, Chris acted as the Digital Craft jury, while delivered a speech about brand transformation at Innovation Stage at Cannes Lions.
Cannes Lions has been championing creative excellence since 1954 and is recognized as one of the most fascinating events for the global creative industry. In 2021, 29,074 pieces of work are entered to Cannes Lions from across 90 countries. We see brands continue to invest in creativity despite the pandemic impact. As dentsu's creative agencies, Isobar and dentsuMB deliver idea-led experiences by bringing the power of data, creativity, and technology together in infinite possibilities for the benefit of all. Let’s champion meaningful progress!
Mickey on Tmall Super Brand DayBrand: Tmall Super Brand Day & Walt Disney China Previously, Tmall Super Brand Day was more to do with many brands’ individual Double Eleven Day. In 2019, through a new IP 2B2C model and fully connected online and offline experience, Tmall Super Brand Day connected 35 brands with more than 900 themed products to debut on one Tmall Super Brand Day. By capitalising on Tmall voice recognition technology, “Mickey” can not only produce different reactions to voice tones but can also link back-end data to recommend Tmall Super Brand Day products that match voice keywords. At offline, using 3D optical illusion technology, Mickey and Minnie “showed up” in the subway across the screens on the pillars. By connecting with mobile phones and screens through AR technology, users could call out IP Mickey to their phones. Big Data Creativity, Gold @ ROI FESTIVAL 2020Cross-mobile Integration, Silver @ MMA SMARTIES CHINA 2020Mobile Commerce - New Retail, Silver @ MMA SMARTIES CHINA 2020
Christmas Pocket StoreBrand: KFC KFC has over 5,800 stores across China. This sounds like a lot, but with a population of 1.39 billion, that’s only one KFC store for every 240,000 people. With China’s sky-high rental costs, how was KFC able to open more stores to sell to more Chinese consumers? Introducing KFC Christmas Pocket Stores, virtual stores using China’s No.1 social platform, WeChat. All across China, anyone with a phone could open a KFC Pocket Store. These virtual stores had full commerce capabilities from ordering to promotions to even allowing friends to order meals from each other’s pocket stores. With 2 million pocket stores opened in just a few months, KFC has increased their number of stores in China by 345 times! Creative eCommerce - Social Business & Commerce, Gold @ CANNES LIONS 2019Digital - Retail, Silver @ LONDON INTERNATIONAL AWARDS 2019Digital - eCommerce, Bronze @ LONDON INTERNATIONAL AWARDS 2019Non-Traditional - eCommerce, Bronze @ LONDON INTERNATIONAL AWARDS 2019Creative eCommerce - Social Business & Commerce @ SPIKES ASIA 2019Media - Use of Social Platforms, Gold @ SPIKES ASIA 2019Brand Experience & Activation - Use of Social & Digital Platforms, Silver @ SPIKES ASIA 2019 Brand Experience & Activation - Retail, Silver @ SPIKES ASIA 2019Brand Experience & Activation - Launch/Re-launch, Bronze @ SPIKES ASIA 2019eCommerce - FMCG Retail Services, Silver @ TANGRAMS 2019eCommerce - Mobile & Apps, Silver @ TANGRAMS 2019eCommerce - User Experience, Bronze @ TANGRAMS 2019
The God of RainBrand: KFC The Chinese food delivery business is worth 85.7 billion dollars a year. And when it rains, sales can surge 10%. However, many restaurant brands struggle to fulfil these unpredictable order spikes during rainy days. So how did KFC transform its business operations and ecommerce engine to be ready for an additional 60,000 delivery orders per hour on rainy days? Introducing KFC’s pop-up Rainy Day delivery menu. Without any process change or hiring extra labor, KFC streamlined kitchen operations at scale. When it rained, real-time weather and location data instantly triggered the KFC app to unlock pop-up Rainy Day limited time combo-meals as KFC kitchen employees in that locality stood by to pack and deliver thousands of meals. Because we bundled KFC favorites, customers could choose quickly and check out in under 5 seconds! Classic Outdoor Creativity, Grand Prix @ ROI FESTIVAL 2019Big Data Creative, Bronze @ ROI FESTIVAL 2019Marketing Effective, Grand Prix @ SMARTIES CHINA 2019Cross Mobile Platforms, Gold @ SMARTIES CHINA 2019Mobile Commerce and New Retail, Gold @ SMARTIES CHINA 2019Brand Image, Silver @ SMARTIES CHINA 2019Data-driven, Bronze @ GREATER CHINA EFFIE 2019Branded Utility, Bronze @ GREATER CHINA EFFIE 2019Media Innovation, Bronze @ GREATER CHINA EFFIE 2019 Tap "Read More" to read the full list of 2022 Cannes Lions juries.
电通创意