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dentsu award-winning work decoded at Cannes Lions Live Briefing

dentsu award-winning work decoded at Cannes Lions Live Briefing 电通创意
2022-01-18
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导读:Alice Chou, CCO, dentsuMB Taiwan, is invited to share creative experience as the Entertainment Lions


The Cannes Lions has recently announced that the Cannes Lions International Festival of Creativity will return as a hybrid festival, in Cannes, France, from 20-24 June 2022. Cannes Lions Awards will open for entries on 20 January 2022. 


The Cannes Lions together with the China Advertising Association is bringing on Cannes Lions Awards Live Briefing on January 19, 2022, inviting all Chinese companies who are making entries to gain a deeper understanding of the awards and get practical advice on winning a lion.



Alice Chou, Chief Creative Officer of dentsuMB Taiwan, has been invited to share her creative experience as the winner of the Entertainment Lions Grand Prix at Cannes Lions 2021. Alice will also join the Q&A session if you are looking for more behind-the-scenes stories.


Cannes Lions Awards Live Briefing

16:00, Wednesday, January 19, 2022

Scan the QR code and register.


In Love We Trust

Client brand: Sinyi Realty

Agency: dentsuMB Taiwan

2021 Cannes Lions Entertainment Lions Grand Prix


Taiwan’s divorce rate has surpassed the region’s marriage rate, ranking 1st in Asia and 2nd in the world. The willingness to get married is a manifestation of people’s belief in the future and an important driving for buying a house.


Together with dentsuMB Taiwan, Sinyi Realty produced “In Love We Trust”, a short film to encourage young people to overcome their fear of commitment and to seeking lasting love and, for those facing marriage crisis, to stay together through good as well as bad times. 


In Love We Trust case video



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电通创意 电通创意(DENTSU CREATIVE),以变革式创意为独特驱动力,以商业为本,追求创意的极致。作为横跨全球120多个市场的创意网络,电通创意为品牌带来整合增长解决方案,为人、企业和社会创造积极影响。
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