Scrolling Therapy | Cannes Lions Winner- 大数跨境

电通创意

2023-06-20

导读：An app turning social media time into exercise for Parkinson’s symptoms.

DENTSU CREATIVE teams in Argentina, Brazil and USA, with Eurofarma and dentsu health's specialists, co-created and developed an app that enables Parkinson’s patients to control their social media feeds using facial therapy exercises.

The Scrolling Therapy app won the Pharma Grand Prix at 2023 Cannes Lions International Festival of Creativity.

CHALLENGE

“LIVING WITH THE DISEASE IS ALREADY DIFFICULT ENOUGH”

In addition to medical treatment, patients with Parkinson’s need to undergo physical therapy to slow the progression of symptoms of this neurodegenerative disease.

Finding the time and motivation to perform these daily exercises, especially facial exercises in the mirror, can be a challenge.

SOLUTION

Scrolling Therapy uses facial recognition technology to transform the most important facial therapy exercises into the most common social media actions, enabling patients to control and interact with their social feeds using only their faces.

These exercises help strengthen the facial muscles, enhance motor control, and improve brain activity.

SURPRISE FACE = SCROLL DOWN

SAD FACE = PLAY VIDEO

SMILE GESTURE = LIKE

ANGRY GESTURE = SWIPE

DISGUST FACE = SCROLL UP

AVAILABLE WORLDWIDE IN THREE LANGUAGES

After downloading the app to a phone or tablet, a brief tutorial loads and the app is automatically integrated with Facebook and Instagram.

The user can then use one of five facial gestures to execute commands on the screen and browse their feed.

RADICAL COLLABORATION

The creation and development of the app was the combined effort of Dentsu Creative teams in Argentina, Brazil and USA, with Eurofarma and dentsu health's specialists.