Tiffana Pun Joins the 2023 Spikes Asia Jury Line-Up
电通创意
2023-02-21
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导读:Chief Strategy Officer of DENTSU CREATIVE China Tiffana Pun, appointed as a jury member for the 2023
Tiffana Pun, Chief Strategy Officer of DENTSU CREATIVE China, has joinedthe Spikes Asia Awards jury panel for 2023. As a jury member of the Creative Data & Innovationcategory, Tiffana is meeting in-person in Singapore with the other 109 industry-leading experts from across the Asia Pacific. Together they will set the region’s benchmark for creativity, strategy and marketing effectiveness, as well as shining a light on the best east-meets-west campaigns and brand stories.
As an integrated strategic marketer, an innovative thinker and a forefront communication leader, Tiffana has over 20 years of diverse experiences in Asia and Greater China. She has worked with multiple global brands and China’s new power brands over the past decade in the era of digital transformation. Her strategic leadership has been built upon her in-market consumer knowledge and fast response to new technologies in marketing technology and innovation. A promoter of innovative communications and creative excellence herself, she strongly believes that modern creativity is about ‘Human x Arts x Tech’ in creating new brand experience. Notably, since 2019, Tiffana has been focusing on e-mobility brands and its go-to-market strategy and data-driven marketing platform architect design.
ABOUT SPIKES ASIA AWARDS
Since its inception as the Asian Advertising Awards in 1986, the Spikes Asia Awards has become one of Asia Pacific’s most prestigious awards for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. 2023 Jury line-up of 110 industry experts from across APAC includes global brands such as TikTok for the first time. Juries will return to in-person judging in Singapore since 2019. -ENDS-