For DENTSU CREATIVE, creativity is not vertical but horizontal. We apply creativity across every corner of our clients’ businesses—media, CXM, commerce, and data—bringing together craft, innovation, and technology with our deep understanding of modern media and contemporary culture.
That’s when we create the powerful brand experiences needed to connect in the modern communications landscape. To keep pace with and lead, we engage ourselves in talks and collaborations with marketers from brands, platforms, and agencies to explore new growth opportunities for businesses and society through horizontal creativity.
Following the Effie announcement, three leads from DENTSU CREATIVE China have joined the jury and committee this year. Tiffana Pun, Chief Strategy Officer, joins the jury line-up for the 2023 APAC Effie Awards. Twelve Tang, Chief Client Solution Officer, joins the 2023 Effie Auto Awards Committee. Jianhao Chen, Chief Technology Officer, joins the 2023 Effie Greater China O+O Brand Marketing Committee.
Jianhao Chen
Chief Technology Officer, China
DENTSU CREATIVE
2023 Effie Greater China O+O Brand Marketing Committee
Growth roots in the transformation from traffic in the public domain to the brand’s private domain.”
A technology expert in connecting brands’ data bases on diversified social platforms while transforming user experience, Jianhao continues to excel at bridging the gap between the capabilities of social platforms and the needs of brands.
As a trusted digital consultant for many well-known big retail brands, Jianhao is leading the team to drive digital transformation for retail brands with Total Retail Solution, a connected online and offline creative commerce solution integrated with IT Development, Mobile Payment, SAAS Coupon System & Paid Membership & Promotion Engine & Ad System, that could increase customer spending frequency and new customer reach with analytics throughout the consumer purchase journey.
Twelve Tang
Chief Client Solution Officer, China
DENTSU CREATIVE
2023 Effie Auto Awards Committee
To celebrate effective Chinese auto marketing.”
As an advocate for omnichannel brand communication and marketing, Twelve has been committed to delivering innovative ideas for clients across the automotive, FMCG, household appliances, clothing, and finance industries.
With deep insights into the local market and an understanding of the brands, Twelve led the team, winning a number of prestigious Chinese and international awards. In 2022, The Ultra Art created for Shell Helix won Gold in Brand Content and Bronze in Auto Aftermarket Product at the Greater China Effie Auto Awards, Bronze in Content Marketing at the Shanghai International Advertising Awards, and Gold in Brand Generated Content at the MMA SMARTIES China Awards.
Joining the 2023 Effie Auto Awards Committee, Twelve and other 12 senior marketers look into how to collaborate to innovate the auto and auto aftermarket landscape while growing with effectiveness.
Tiffana Pun
Chief Strategy Officer, China
DENTSU CREATIVE
2023 APAC Effie Awards Jury
Through the magic intersection between human or cultural challenges and tech solutions, creative ideas are pushing the boundaries of themselves.”
With over 20 years of diverse experience in Asia and Greater China, Tiffana’s skills as a marketing and communications strategist are built upon her in-market consumer and brand knowledge and her fast response to new technologies in the era of Modern Creativity. Tiffana strongly believes that today’s brand experience derives from collective inspiration and innovation in culture, community, tech and design. The performance of brands and businesses should be evaluated not just from short-term spikes but also from their sustainable effects now and beyond. Tiffana has been a regular jury member at APAC Effie. Earlier this year, Tiffana also sat on the Creative Data and Innovation jury board of the 2023 Spikes Asia Awards.
At APAC Effie, together with other market leaders from Dentsu Group and DENTSU CREATIVE’s APAC networks, Tiffana joins the event to honor the region’s most outstanding marketing communications works, as well as lead, inspire and champion practices of marketing effectiveness excellence in the Asia Pacific region.
